Industries we serve, and how each one wins customers

Name: Overtop Media Digital Marketing
Address: 933 Louise Ave Suite 101-18, Charlotte, NC, 28204, US
Telephone: (704) 237-0707
Price range: $$

A plumber, a dental practice and an online store reach customers in different ways. For each industry we show the searches its customers make, what they cost, and the campaign we would build first.

Find your industry Call (704) 237-0707

21 industries, one way of working.

Every plan starts from your goals, timeline, budget and competition, and the data decides the mix. What changes by industry is where customers look, what they are worth and which channels earn their place.

Home services When the AC quits or a pipe bursts, homeowners call whoever shows up first. We put you there with search ads, Local Services Ads and your Google profile, then turn reviews and follow-up emails into repeat work. See how we help ›
Cleaning and moving services Recurring cleans and booked moves come from being easy to find and easy to book. Search ads and local listings bring the first job, online booking closes it, and email and text reminders keep the calendar full. Including house cleaning and maid services, commercial cleaning and janitorial, carpet and upholstery cleaning, pressure washing
Construction and remodeling Big projects start months before the first call. A portfolio site that sells your craft, search ads for ready-to-build owners, social ads that keep your work in front of them, and tracking that shows which jobs paid off. Including general contractors, custom home builders, kitchen and bath remodeling, whole-home renovation
Landscaping and outdoor living Homeowners buy outdoor projects with their eyes. We pair a photo-led website and Instagram and Facebook ads with local search for spring demand, then keep maintenance clients coming back with email. Including lawn care, landscape design, hardscaping and patios, irrigation
Healthcare and medical Patients compare providers before they ever call. Local SEO and your Google profile win the search, privacy-minded ads fill the schedule for the services you want to grow, and a fast site makes booking simple. See how we help ›
Dental and orthodontics New patients and high-value treatments come from different searches. We run search ads for implants and aligners, keep your Google profile and reviews strong for everyday care, and recall emails that keep chairs full. Including general dentists, cosmetic dentistry, dental implants, orthodontists
Legal services Legal clicks are some of the most expensive on the internet, so every one has to count. Search ads and local SEO built around your practice areas, intake that answers fast, and tracking that ties each case to its source. Including personal injury, family and divorce law, criminal defense, dui defense
Financial services and insurance Money decisions run on trust. Expert content and SEO prove it, compliant search and LinkedIn ads reach people at the right moment, and email nurtures them until they are ready to talk. Including cpas and accounting firms, bookkeeping, tax preparation, financial advisors
Real estate Buyers, sellers and renters start online, months before they pick up the phone. Listing-led social ads, search for the neighborhoods you work, a site that captures leads, and follow-up that keeps you top of mind. Including real estate agents and brokerages, commercial real estate, new home communities, property management
Professional and business services B2B buyers research quietly and decide as a group. SEO and expert content get you on the shortlist, LinkedIn and search ads reach the decision makers, and tracking follows every lead into your pipeline. Including consulting firms, staffing and recruiting, it services and managed service providers, cybersecurity
Technology and software Signups and demos come from many touches. Search ads capture buyers comparing tools, LinkedIn and social ads build demand, SEO compounds, and analytics shows the real cost per customer, not just per click. See how we help ›
Manufacturing, industrial and logistics Industrial buyers search for specs, not slogans. A clear technical site with SEO, search ads for the parts and services you sell, LinkedIn ads to procurement teams, and email that keeps distributors and dealers engaged. Including manufacturers, industrial equipment, distributors and wholesalers, building materials suppliers
Retail and e-commerce Sales grow when every channel feeds the same store. Shopping and search ads, social ads that show the product, a fast store that converts, and email and text flows that bring buyers back again. Including shopify and online stores, amazon sellers, direct-to-consumer brands, boutiques and apparel
Restaurants, food and beverage Hungry people decide in minutes. Your Google profile and maps win the "near me" search, social and video ads make the food look irresistible, and email and text offers fill slow nights and bring regulars back. See how we help ›
Hospitality, travel and events Direct bookings keep more of every stay and every event. Search ads for travelers and planners, social ads that sell the experience, a site that books without friction, and email that turns guests into regulars. See how we help ›
Beauty, fitness and wellness Bookings and memberships run on looks and word of mouth. Instagram and TikTok ads show the results, your Google profile and reviews win local searches, and email and text reminders keep clients rebooking. See how we help ›
Automotive Shoppers compare inventory, prices and reviews before they visit. Vehicle and search ads that match what is on your lot, YouTube and social video, a site that turns visits into leads, and service reminders that fill the bays. Including new car dealerships, used car dealers, auto repair, collision and body shops
Education and childcare Families and students research for weeks before they enroll. Search and social ads timed to enrollment seasons, a site that answers every question, tours booked online, and email that keeps interest warm until they commit. Including private schools, daycare and preschools, tutoring and test prep, colleges and universities
Pets and animal care Pet owners choose with their hearts and their phones. Your Google profile and reviews win the local search, social ads full of happy pets build trust, and booking and reminder emails keep appointments on the calendar. Including veterinary clinics, pet grooming, boarding and dog daycare, dog training
Nonprofits and community Donors, volunteers and members need a reason to act. Stories told through social and video ads, search ads that can run on Google Ad Grants, a donation path without friction, and email that thanks people and brings them back. Including charities, foundations, churches and faith communities, associations and chambers of commerce
Government and public sector Residents expect to find answers fast. An accessible, fast public site, SEO for the services people look for, targeted ads for hiring, events and public notices, and reporting that shows the reach for every dollar spent. Including cities and towns, counties, state agencies, public utilities

Planned in Charlotte, working nationwide.

We are based in Charlotte and work with businesses across the Charlotte region, the Carolinas and the US. Each industry page uses search data for the Charlotte market and for the country, because the competition you face depends on where you sell.

Some channels only open to certain industries: Google's pay-per-lead Local Services Ads cover home services, legal, real estate and other listed categories, and Google Ad Grants gives eligible nonprofits free search ads. The industry pages show where each one fits.

See the areas we serve ›Read success stories ›