We work with all industries, in the Charlotte area and nationwide, and there's a lot we can do to help you grow. Search, social, your website, SEO and email work together, and your goals and data decide the mix.
Whether you're a local business or a global brand, we help clients find you.
HVAC, plumbing, electricians, roofing
When the AC quits or a pipe bursts, homeowners call whoever shows up first. We put you there with search ads, Local Services Ads and your Google profile, then turn reviews and follow-up emails into repeat work.
House cleaning and maid services, commercial cleaning and janitorial, carpet and upholstery cleaning, pressure washing
Recurring cleans and booked moves come from being easy to find and easy to book. Search ads and local listings bring the first job, online booking closes it, and email and text reminders keep the calendar full.
General contractors, custom home builders, kitchen and bath remodeling, whole-home renovation
Big projects start months before the first call. A portfolio site that sells your craft, search ads for ready-to-build owners, social ads that keep your work in front of them, and tracking that shows which jobs paid off.
Lawn care, landscape design, hardscaping and patios, irrigation
Homeowners buy outdoor projects with their eyes. We pair a photo-led website and Instagram and Facebook ads with local search for spring demand, then keep maintenance clients coming back with email.
Primary care, urgent care, pediatrics, women's health
Patients compare providers before they ever call. Local SEO and your Google profile win the search, privacy-minded ads fill the schedule for the services you want to grow, and a fast site makes booking simple.
General dentists, cosmetic dentistry, dental implants, orthodontists
New patients and high-value treatments come from different searches. We run search ads for implants and aligners, keep your Google profile and reviews strong for everyday care, and recall emails that keep chairs full.
Personal injury, family and divorce law, criminal defense, DUI defense
Legal clicks are some of the most expensive on the internet, so every one has to count. Search ads and local SEO built around your practice areas, intake that answers fast, and tracking that ties each case to its source.
CPAs and accounting firms, bookkeeping, tax preparation, financial advisors
Money decisions run on trust. Expert content and SEO prove it, compliant search and LinkedIn ads reach people at the right moment, and email nurtures them until they are ready to talk.
Real estate agents and brokerages, commercial real estate, new home communities, property management
Buyers, sellers and renters start online, months before they pick up the phone. Listing-led social ads, search for the neighborhoods you work, a site that captures leads, and follow-up that keeps you top of mind.
Consulting firms, staffing and recruiting, IT services and managed service providers, cybersecurity
B2B buyers research quietly and decide as a group. SEO and expert content get you on the shortlist, LinkedIn and search ads reach the decision makers, and tracking follows every lead into your pipeline.
SaaS companies, mobile apps, tech startups, internet and telecom providers
Signups and demos come from many touches. Search ads capture buyers comparing tools, LinkedIn and social ads build demand, SEO compounds, and analytics shows the real cost per customer, not just per click.
Manufacturers, industrial equipment, distributors and wholesalers, building materials suppliers
Industrial buyers search for specs, not slogans. A clear technical site with SEO, search ads for the parts and services you sell, LinkedIn ads to procurement teams, and email that keeps distributors and dealers engaged.
Shopify and online stores, Amazon sellers, direct-to-consumer brands, boutiques and apparel
Sales grow when every channel feeds the same store. Shopping and search ads, social ads that show the product, a fast store that converts, and email and text flows that bring buyers back again.
Restaurants, cafes and coffee shops, bakeries, bars and nightlife
Hungry people decide in minutes. Your Google profile and maps win the "near me" search, social and video ads make the food look irresistible, and email and text offers fill slow nights and bring regulars back.
Hotels and resorts, bed and breakfasts, vacation rentals, event venues
Direct bookings keep more of every stay and every event. Search ads for travelers and planners, social ads that sell the experience, a site that books without friction, and email that turns guests into regulars.
Hair salons, barbershops, nail salons, med spas
Bookings and memberships run on looks and word of mouth. Instagram and TikTok ads show the results, your Google profile and reviews win local searches, and email and text reminders keep clients rebooking.
New car dealerships, used car dealers, auto repair, collision and body shops
Shoppers compare inventory, prices and reviews before they visit. Vehicle and search ads that match what is on your lot, YouTube and social video, a site that turns visits into leads, and service reminders that fill the bays.
Private schools, daycare and preschools, tutoring and test prep, colleges and universities
Families and students research for weeks before they enroll. Search and social ads timed to enrollment seasons, a site that answers every question, tours booked online, and email that keeps interest warm until they commit.
Veterinary clinics, pet grooming, boarding and dog daycare, dog training
Pet owners choose with their hearts and their phones. Your Google profile and reviews win the local search, social ads full of happy pets build trust, and booking and reminder emails keep appointments on the calendar.
Charities, foundations, churches and faith communities, associations and chambers of commerce
Donors, volunteers and members need a reason to act. Stories told through social and video ads, search ads that can run on Google Ad Grants, a donation path without friction, and email that thanks people and brings them back.
Cities and towns, counties, state agencies, public utilities
Residents expect to find answers fast. An accessible, fast public site, SEO for the services people look for, targeted ads for hiring, events and public notices, and reporting that shows the reach for every dollar spent.
Active Proficiency: We manage & optimize campaigns across 12+ leading ad networks and tools
We optimize Search, Display, Shopping, and Performance Max campaigns across Google to capture high-value search intent.
We execute advanced Facebook and Instagram campaigns utilizing pixel tracking, custom retargeting, and dynamic catalog ads.
We design and manage engaging pre-roll, in-stream, and YouTube Shorts video campaigns that build massive visual brand recall.
We deploy high-converting Instagram Story, Feed, and Reels campaigns with custom creative tailored to trigger direct user purchases.
We reach B2B decision-makers and target executives to maximize lead value and pipeline development.
We leverage native video shorts and Spark Ads to capture attention and drive product sales on TikTok.
We target search intent on Bing and Yahoo to capture high-converting users at a lower average CPC.
We deploy Promoted Pins and shopping feeds to capture buyers looking for product inspiration.
We produce programmatic audio and podcast sponsorships that target users matching specific interests.
We build automated newsletter sequences, drip funnels, and retention models that maximize customer lifetime value.
We build Klaviyo email, SMS and push flows and segments that turn first-time buyers into repeat customers.
We configure trigger-based automation funnels and segment audiences to align marketing with active sales pipelines.
We run Sponsored Products, Sponsored Brands, and store optimizations to skyrocket sales on Amazon's store network.
Type in a service or your website URL: house painter, roofing, or yourwebsite.com. We'll instantly pull the live search demand in your market: the exact terms people are typing, how often, and how hard each one is to win. It's the same intelligence we build every client campaign on.
Your next customers in Charlotte are already exploring on YouTube and searching on Google. We build, manage, and optimize high-performance campaigns that make sure your business is the one they find, trust, and choose.
We design and optimize campaigns across the entire Google network, customized to match your growth objectives.
Whether they’re searching for a local expert in Charlotte or watching a demonstration video on YouTube, we position your business directly in front of active searchers. We optimize your campaigns to convert intent into direct phone calls, map direction requests, and highly qualified leads that drive measurable local growth.
Millions of customers rely on Google and YouTube to discover, research, and purchase products. We leverage advanced smart-bidding AI and real-time signals from Search, Maps, and YouTube to target users who are actively ready to buy, ensuring every dollar of your ad budget maximizes retail transactions and sales velocity.
The best time to reach a new customer is before they have made up their mind. We share your business's story alongside the topics and YouTube creators your target market already loves. By building visual authority, you don't just appear in a feed. You become the trusted brand they recognize and ultimately choose.
Reach your next active user the exact moment they search on Google Play or view a related category on YouTube. We run campaign setups designed to find the specific audiences most likely to drive in-app conversions, taking care of the heavy lifting to scale your mobile application's reach.
We design, build, and optimize high-performance campaigns across all six major Google Ads channels to maximize your market share.
OVERTOP builds and manages Performance Max campaigns that leverage Google’s network in a single unified strategy. Our certified team configures Google’s advanced AI to coordinate your ads across Search, Display, YouTube, and Maps, targeting high-value Charlotte customers most likely to choose your business.
Our search marketing specialists put your business directly in front of active customers searching for your services in Charlotte. We design and optimize high-intent text placements to capture immediate local search intent and drive direct phone calls.
We design visually stunning banner campaigns that keep your brand top-of-mind. Our team targets potential local buyers while they browse news sites, check Gmail, or use mobile apps across Google's massive Display Network.
We sync your e-commerce catalog with Google Merchant Center and design high-conversion Shopping placements. We optimize product listings with pricing, images, and review ratings to capture high-intent retail checkouts.
OVERTOP produces and manages high-impact video ads and YouTube Shorts that capture consumer attention. We target video campaigns to local prospects and re-engage former site visitors while they watch content on the web's largest video platform.
We set up and optimize Universal App Campaigns across the Play Store, Search, and YouTube. Our campaigns target the exact users most likely to install your mobile app, register, and complete in-app bookings.
We eliminate marketing waste by integrating server-side conversion tracking. We track every click, call, and checkout to calculate your exact Return on Ad Spend (ROAS) in real time. Our data feedback loop shifts budget to top-converting keywords, driving an average +37% increase in conversion value.
Understanding your ad performance is the first step to driving more calls to your business. With Overtop Media Digital Marketing's call conversion tracking, you can measure how effective your ads are at getting valuable calls. By matching phone leads back to specific ads, we focus your budget on the channels that drive real customer conversations.
Maximize your advertising ROI without the guesswork. Overtop Media Digital Marketing engineers cross-channel campaigns that dynamically optimize your ad placements, smart-bidding models, and visual creative assets.
We position your brand directly on Search, YouTube, Gmail, Maps, and Google Play, ensuring your budget is focused solely on high-intent prospects most likely to choose your business.
Our detailed channel performance reporting provides a complete breakdown of how your campaigns are delivering results across every platform. This data allows us to identify what’s working, find potential areas for improvement, and make strategic, data-driven decisions together to maximize your growth and return on ad spend.
We don't do vanity metrics. We focus strictly on customer acquisition, conversion rates, and scalable revenue growth. Here is how Overtop Media Digital Marketing engineers the strategies you need to win.
Get found when Charlotte customers are actively searching for your services. We optimize your Google Map pack, target high-intent keywords, and build local authority to keep you on Page 1. Learn more about our regional Search Engine Marketing strategies.
Stop wasting budget on clicks that don't convert. As a Certified Google Partner, we build, manage, and optimize campaigns across the entire Google Ads suite to capture high-intent buyers and maximize your return on ad spend. Discover our data-driven approach to PPC Management.
Your website is your 24/7 sales representative. We build custom, ultra-fast, mobile-first websites optimized to guide visitors directly into your sales funnel. No clunky code, just pure performance.
Stay top-of-mind with Charlotte prospects. We create target-focused Meta (Facebook & Instagram) ads, LinkedIn campaigns, and multi-channel retargeting that capture attention and build authority.
Claim your free digital marketing audit. We'll show you exactly where you're losing leads to competitors and outline a roadmap to scale.
Get Your Free Digital Marketing AuditGet your products seen across Google's entire retail network and accelerate your business growth. We build, manage, and optimize your listings to reach millions of active shoppers as they search, shop, stream, and scroll.
Connect with customers whether they’re starting their journey with broad and exploratory questions or looking for your exact product. We build and optimize your shopping campaign data feeds to turn their search journey into measurable results for your store.
Put your brand where millions of people research products. Reach viewers through the creators they trust and turn their interest into action with highly relevant shopping ad integrations.
Show up when shoppers search for products nearby in Charlotte. Guide people from their screens straight to your physical store location to grow your local sales.
Be there from the first spark of inspiration to visual searches. Use AI-driven catalog optimization to stand out and turn visual discovery into results for your store.