We work with all industries, in the Charlotte area and nationwide, and there's a lot we can do to help you grow. Search, social, your website, SEO and email work together, and your goals and data decide the mix.
Whether you're a local business or a global brand, we help clients find you.
When the AC quits or a pipe bursts, homeowners call whoever shows up first. We put you there with search ads, Local Services Ads and your Google profile, then turn reviews and follow-up emails into repeat work.
See how we help home services businesses
Recurring cleans and booked moves come from being easy to find and easy to book. Search ads and local listings bring the first job, online booking closes it, and email and text reminders keep the calendar full.
See how we help cleaning and moving services businesses
Big projects start months before the first call. A portfolio site that sells your craft, search ads for ready-to-build owners, social ads that keep your work in front of them, and tracking that shows which jobs paid off.
See how we help construction and remodeling businesses
Homeowners buy outdoor projects with their eyes. We pair a photo-led website and Instagram and Facebook ads with local search for spring demand, then keep maintenance clients coming back with email.
See how we help landscaping and outdoor living businesses
Patients compare providers before they ever call. Local SEO and your Google profile win the search, privacy-minded ads fill the schedule for the services you want to grow, and a fast site makes booking simple.
See how we help healthcare and medical businesses
New patients and high-value treatments come from different searches. We run search ads for implants and aligners, keep your Google profile and reviews strong for everyday care, and recall emails that keep chairs full.
See how we help dental and orthodontics businesses
Legal clicks are some of the most expensive on the internet, so every one has to count. Search ads and local SEO built around your practice areas, intake that answers fast, and tracking that ties each case to its source.
See how we help legal services businesses
Money decisions run on trust. Expert content and SEO prove it, compliant search and LinkedIn ads reach people at the right moment, and email nurtures them until they are ready to talk.
See how we help financial services and insurance businesses
Buyers, sellers and renters start online, months before they pick up the phone. Listing-led social ads, search for the neighborhoods you work, a site that captures leads, and follow-up that keeps you top of mind.
See how we help real estate businesses
B2B buyers research quietly and decide as a group. SEO and expert content get you on the shortlist, LinkedIn and search ads reach the decision makers, and tracking follows every lead into your pipeline.
See how we help professional and business services businesses
Signups and demos come from many touches. Search ads capture buyers comparing tools, LinkedIn and social ads build demand, SEO compounds, and analytics shows the real cost per customer, not just per click.
See how we help technology and software businesses
Industrial buyers search for specs, not slogans. A clear technical site with SEO, search ads for the parts and services you sell, LinkedIn ads to procurement teams, and email that keeps distributors and dealers engaged.
See how we help manufacturing, industrial and logistics businesses
Sales grow when every channel feeds the same store. Shopping and search ads, social ads that show the product, a fast store that converts, and email and text flows that bring buyers back again.
See how we help retail and e-commerce businesses
Hungry people decide in minutes. Your Google profile and maps win the "near me" search, social and video ads make the food look irresistible, and email and text offers fill slow nights and bring regulars back.
See how we help restaurants, food and beverage businesses
Direct bookings keep more of every stay and every event. Search ads for travelers and planners, social ads that sell the experience, a site that books without friction, and email that turns guests into regulars.
See how we help hospitality, travel and events businesses
Bookings and memberships run on looks and word of mouth. Instagram and TikTok ads show the results, your Google profile and reviews win local searches, and email and text reminders keep clients rebooking.
See how we help beauty, fitness and wellness businesses
Shoppers compare inventory, prices and reviews before they visit. Vehicle and search ads that match what is on your lot, YouTube and social video, a site that turns visits into leads, and service reminders that fill the bays.
See how we help automotive businesses
Families and students research for weeks before they enroll. Search and social ads timed to enrollment seasons, a site that answers every question, tours booked online, and email that keeps interest warm until they commit.
See how we help education and childcare businesses
Pet owners choose with their hearts and their phones. Your Google profile and reviews win the local search, social ads full of happy pets build trust, and booking and reminder emails keep appointments on the calendar.
See how we help pets and animal care businesses
Donors, volunteers and members need a reason to act. Stories told through social and video ads, search ads that can run on Google Ad Grants, a donation path without friction, and email that thanks people and brings them back.
See how we help nonprofits and community businesses
Residents expect to find answers fast. An accessible, fast public site, SEO for the services people look for, targeted ads for hiring, events and public notices, and reporting that shows the reach for every dollar spent.
See how we help government and public sector businessesActive Proficiency: We manage & optimize campaigns across 12+ leading ad networks and tools
We optimize Search, Display, Shopping, and Performance Max campaigns across Google to capture high-value search intent.
We execute advanced Facebook and Instagram campaigns utilizing pixel tracking, custom retargeting, and dynamic catalog ads.
We design and manage engaging pre-roll, in-stream, and YouTube Shorts video campaigns that build massive visual brand recall.
We deploy high-converting Instagram Story, Feed, and Reels campaigns with custom creative tailored to trigger direct user purchases.
We reach B2B decision-makers and target executives to maximize lead value and pipeline development.
We leverage native video shorts and Spark Ads to capture attention and drive product sales on TikTok.
We target search intent on Bing and Yahoo to capture high-converting users at a lower average CPC.
We deploy Promoted Pins and shopping feeds to capture buyers looking for product inspiration.
We produce programmatic audio and podcast sponsorships that target users matching specific interests.
We build automated newsletter sequences, drip funnels, and retention models that maximize customer lifetime value.
We build Klaviyo email, SMS and push flows and segments that turn first-time buyers into repeat customers.
We configure trigger-based automation funnels and segment audiences to align marketing with active sales pipelines.
We run Sponsored Products, Sponsored Brands, and store optimizations to skyrocket sales on Amazon's store network.
Type in a service or your website URL: house painter, roofing, or yourwebsite.com. We'll instantly pull the live search demand in your market: the exact terms people are typing, how often, and how hard each one is to win. It's the same intelligence we build every client campaign on.
Your next customers in Charlotte are already exploring on YouTube and searching on Google. We build, manage, and optimize high-performance campaigns that make sure your business is the one they find, trust, and choose.
We design and optimize campaigns across the entire Google network, customized to match your growth objectives.
Whether they’re searching for a local expert in Charlotte or watching a demonstration video on YouTube, we position your business directly in front of active searchers. We optimize your campaigns to convert intent into direct phone calls, map direction requests, and highly qualified leads that drive measurable local growth.
Millions of customers rely on Google and YouTube to discover, research, and purchase products. We leverage advanced smart-bidding AI and real-time signals from Search, Maps, and YouTube to target users who are actively ready to buy, ensuring every dollar of your ad budget maximizes retail transactions and sales velocity.
The best time to reach a new customer is before they have made up their mind. We share your business's story alongside the topics and YouTube creators your target market already loves. By building visual authority, you don't just appear in a feed. You become the trusted brand they recognize and ultimately choose.
Reach your next active user the exact moment they search on Google Play or view a related category on YouTube. We run campaign setups designed to find the specific audiences most likely to drive in-app conversions, taking care of the heavy lifting to scale your mobile application's reach.
We design, build, and optimize high-performance campaigns across all six major Google Ads channels to maximize your market share.
OVERTOP builds and manages Performance Max campaigns that leverage Google’s network in a single unified strategy. Our certified team configures Google’s advanced AI to coordinate your ads across Search, Display, YouTube, and Maps, targeting high-value Charlotte customers most likely to choose your business.
Our search marketing specialists put your business directly in front of active customers searching for your services in Charlotte. We design and optimize high-intent text placements to capture immediate local search intent and drive direct phone calls.
We design visually stunning banner campaigns that keep your brand top-of-mind. Our team targets potential local buyers while they browse news sites, check Gmail, or use mobile apps across Google's massive Display Network.
We sync your e-commerce catalog with Google Merchant Center and design high-conversion Shopping placements. We optimize product listings with pricing, images, and review ratings to capture high-intent retail checkouts.
OVERTOP produces and manages high-impact video ads and YouTube Shorts that capture consumer attention. We target video campaigns to local prospects and re-engage former site visitors while they watch content on the web's largest video platform.
We set up and optimize Universal App Campaigns across the Play Store, Search, and YouTube. Our campaigns target the exact users most likely to install your mobile app, register, and complete in-app bookings.
We eliminate marketing waste by integrating server-side conversion tracking. We track every click, call, and checkout to calculate your exact Return on Ad Spend (ROAS) in real time. Our data feedback loop shifts budget to top-converting keywords, driving an average +37% increase in conversion value.
Understanding your ad performance is the first step to driving more calls to your business. With Overtop Media Digital Marketing's call conversion tracking, you can measure how effective your ads are at getting valuable calls. By matching phone leads back to specific ads, we focus your budget on the channels that drive real customer conversations.
Maximize your advertising ROI without the guesswork. Overtop Media Digital Marketing engineers cross-channel campaigns that dynamically optimize your ad placements, smart-bidding models, and visual creative assets.
We position your brand directly on Search, YouTube, Gmail, Maps, and Google Play, ensuring your budget is focused solely on high-intent prospects most likely to choose your business.
Our detailed channel performance reporting provides a complete breakdown of how your campaigns are delivering results across every platform. This data allows us to identify what’s working, find potential areas for improvement, and make strategic, data-driven decisions together to maximize your growth and return on ad spend.
We do not chase vanity metrics. As a full-service digital marketing agency in Charlotte, NC, Overtop Media Digital Marketing brings paid search and video, paid social media, ecommerce and marketplace advertising, email and SMS automation, technical and local SEO, custom web development, and revenue analytics into one accountable team.
Every plan is built from live search demand, tailored to your industry margins, and tracked back to phone calls, booked jobs, qualified pipeline and closed sales.
Capture high-intent buyers the moment they search, stream or call. As a Certified Google Partner, Microsoft Advertising Partner and Spotify Advertising Partner in Charlotte, NC, our specialists structure campaigns around profit margin and feed offline sales and call data back into smart bidding models.
Turn everyday scrolling into booked appointments, qualified B2B pipeline and direct online orders. We manage paid social advertising across every major platform, pairing phone-first creative and dynamic product catalogs with server-side Conversions API and CRM attribution.
Scale online retail revenue and protect margins across your own store and major marketplaces. Our ecommerce specialists unify Google Merchant Center feeds, custom Shopify development, social shopping catalogs and Amazon advertising so your channels never bid against each other.
Ads and search bring customers in once; automated email and text messages turn them into repeat buyers. As a Klaviyo Partner, HubSpot Solutions Partner and Mailchimp & Co partner program agency, we build flows and campaigns directly inside the platform you already use.
Earn compounding organic search visibility when customers in Charlotte, across the Carolinas or nationwide look for what you sell. Our Charlotte SEO team combines technical site architecture, schema entity graphs, buyer-intent content and active Map Pack management.
Your website is where every marketing channel either converts or loses the lead. Our Charlotte web design and analytics engineers build custom, mobile-first websites that score 100 on Google PageSpeed Insights on mobile and desktop, backed by end-to-end conversion tracking.
An emergency HVAC contractor, a multi-location dental group, a personal injury law firm and a national Shopify brand do not buy traffic the same way. Select your sector to see live Charlotte and US search demand, click costs, and the sample multi-channel campaign we build first.
When business owners compare marketing companies in Charlotte, NC, they usually run into the same three roadblocks: traditional advertising agencies sell creative retainers without search demand data, single-channel vendors run Google Ads or SEO in isolation while a slow website or missing follow-up system drops the lead, and national agency networks hand your account to junior coordinators after the pitch.
Operating from our headquarters at 933 Louise Avenue, Suite 101-18 in Charlotte's Elizabeth neighborhood since 2009, Overtop Media Digital Marketing brings certified paid media, organic search, ecommerce, CRM and email automation, custom 100-PageSpeed web development and closed-loop revenue attribution into one senior team.
Instead of hiring separate vendors for search, social, web and email who point fingers when lead quality drops, your account is managed by one integrated team. Our specialists hold official Google Partner, Meta Business Partner, Microsoft Advertising Partner, Klaviyo Partner, TikTok Marketing Partner, Spotify Advertising Partner, Pinterest Business Partner and HubSpot Solutions Partner status, plus Mailchimp & Co partner program membership and dedicated Shopify and Amazon Experts.
Sending paid traffic to a slow, plugin-heavy template wastes budget on every click. We engineer custom business websites, Shopify stores and landing pages to score 100 across Performance, Accessibility, Best Practices and SEO on both mobile and desktop. Faster first-frame rendering strengthens Google Ads landing page experience scores, lifts Core Web Vitals rankings and converts more mobile visitors into calls and orders.
Traditional agencies hand you a monthly slide deck full of impressions and blended click-through rates. Before scaling a dollar of ad spend, our analytics engineers wire Google Tag Manager, GA4, Meta Conversions API, Google enhanced conversions, dynamic phone call tracking and CRM deal stages. Ad algorithms optimize toward closed customers and high-margin jobs rather than spam form fills.
At large agency networks, senior executives pitch your business and hand day-to-day execution to junior coordinators juggling dozens of accounts. At Overtop Media Digital Marketing, the senior strategists who audit your market and design your growth plan are the same specialists managing your bids, search terms, creative tests and code every week, and you retain 100% ownership of every account and asset.
See how unifying 100-PageSpeed web engineering, certified multi-channel media management and server-side revenue tracking changes your cost per acquisition.
| Evaluation criteria | Full-service partner Overtop Media Digital Marketing | Traditional branding and ad agencies | Single-channel vendors and freelancers |
|---|---|---|---|
| Channel scope and execution | Full-service across 22+ paid search, video, social, ecommerce, email, SMS, SEO, web and analytics channels run by one in-house team. | Focused on brand creative, media buying or PR; technical SEO, page speed and CRM automation are outsourced or ignored. | Restricted to a single channel (only PPC or only SEO), leaving slow landing pages and lead follow-up unaddressed. |
| Website speed and conversion rate | Custom websites and landing pages engineered to score 100/100 on mobile and desktop PageSpeed Insights to cut click waste. | Heavy multi-plugin WordPress themes that frequently score 40 to 70 on mobile and lose impatient mobile buyers. | Sends paid traffic to your existing website as-is without fixing layout shifts, slow load times or form friction. |
| Revenue and call attribution | Server-side conversion APIs, dynamic call tracking and CRM offline conversion imports tied directly to closed revenue. | Monthly slide decks centered on impressions, reach, brand awareness and blended click-through rates. | Platform-only pixel reporting that double-counts conversions and misses phone calls or offline sales. |
| Market and industry research | Live search demand and click-cost modeling across 21 industry playbooks, 47 Carolina markets and 110+ platform case studies. | Broad demographic personas and creative briefs with no keyword-level click cost or search intent analysis. | Trial-and-error testing on your budget without cross-channel or local Charlotte DMA benchmarks. |
| Who manages your account | Senior strategists and certified channel specialists operating from our Charlotte headquarters on Louise Avenue since 2009. | Senior executives pitch the contract, then hand daily management to junior coordinators running templates. | Single freelancer with limited capacity when campaigns require multi-channel creative, code and analytics support. |
| Account, data and code ownership | You retain 100% ownership of your ad accounts, analytics properties, CRM lists, domains and custom website code from day one. | Proprietary agency master accounts or leased website platforms that make switching painful. | Often built inside fragmented third-party page builders or unverified personal ad manager accounts. |
From our office at 933 Louise Avenue, Suite 101-18 in Charlotte (Elizabeth and Plaza Midwood border), our specialists partner with local service companies, medical and dental groups, law firms, auto dealers and multi-location brands across North Carolina, South Carolina and the United States. Explore our local commercial market guides for U.S. Census Bureau demographics, commuter corridors and live search demand by city.
Straight answers on how our specialists scope, launch, track and scale campaigns for businesses across Charlotte, the Carolinas and nationwide across 21 industries.
Every engagement starts with a diagnostic review of your current website speed, search rankings, ad accounts and CRM automation, backed by benchmarks from over 110 published platform case studies. Have a question specific to your market or goals? Call (704) 237-0707 or talk with our Charlotte team.
Overtop Media Digital Marketing is a full-service digital marketing agency in Charlotte, NC managing six integrated practices: paid search, display, video, local and audio advertising across Google Ads, Search Ads, Display Ads, YouTube, Local Services Ads, Microsoft Ads and Spotify; paid social media across Meta, Instagram, TikTok, LinkedIn and Pinterest; ecommerce marketing, custom Shopify development and Amazon Ads; email, SMS and CRM automation across Klaviyo, HubSpot, Omnisend, ActiveCampaign, Mailchimp and Constant Contact; technical and local SEO with Google Business Profile management; and custom 100-PageSpeed web design backed by server-side revenue analytics.
Many marketing companies in Charlotte, NC split web development, paid media, SEO and email automation into disconnected vendors or judge success on clicks and impressions. At Overtop Media Digital Marketing, one senior team engineers custom websites that score 100 on Google PageSpeed Insights, runs certified partner campaigns across Google, Meta, Microsoft, Klaviyo, TikTok, Pinterest, Spotify and HubSpot, and connects server-side and CRM tracking so every channel is measured in calls, booked jobs and closed revenue.
From our headquarters on Louise Avenue in Charlotte, NC, we serve 21 industry sectors locally and nationwide, including home services (HVAC, plumbing, electrical and roofing), healthcare and medical clinics, dental and orthodontic practices, legal services, automotive dealerships, construction and remodeling, landscaping, cleaning and moving, restaurants and hospitality, retail and ecommerce, beauty and med spas, real estate, financial services, technology and SaaS, education, government, pets, nonprofits and B2B manufacturing.
Yes. While our channels compound when managed together, many clients start with a single high-priority engagement, such as Google Ads and Local Services Ads management, Charlotte SEO and Google Business Profile optimization, a custom 100-PageSpeed website or Shopify build, or Klaviyo and HubSpot email automation, and expand into additional channels as revenue grows.
Yes, 100%. Every ad account, Google Merchant Center feed, GA4 property, Google Tag Manager container, CRM automation flow, domain name and custom website repository belongs to your business. We never lock clients into proprietary master accounts or leased website platforms.
Our analytics team configures Google Tag Manager, GA4, server-side Meta Conversions API, Google enhanced conversions, dynamic phone number insertion and direct CRM integrations with HubSpot, ActiveCampaign, Klaviyo and Shopify. Every inbound phone call, form lead and checkout is attributed to the exact platform, campaign, ad and search query that produced it.
Yes. In addition to serving businesses across Charlotte and 47 North Carolina and South Carolina communities within the Charlotte DMA, we manage regional and national digital marketing, ecommerce and B2B demand generation campaigns for companies across the United States.
Our office is located at 933 Louise Avenue, Suite 101-18, Charlotte, NC 28204, on the border of Elizabeth and Plaza Midwood. We welcome in-person strategy sessions with businesses across Charlotte, Huntersville, Concord, Matthews, Gastonia, Mooresville, Fort Mill, Rock Hill and the surrounding Carolinas, as well as video strategy meetings with clients nationwide.
Tell us what you sell, where you operate and what a new customer is worth to your business. Our senior specialists will audit your website, search rankings, ad accounts and email flows and outline a clear roadmap to scale.
Get your products seen across Google's entire retail network and accelerate your business growth. We build, manage, and optimize your listings to reach millions of active shoppers as they search, shop, stream, and scroll.
Connect with customers whether they’re starting their journey with broad and exploratory questions or looking for your exact product. We build and optimize your shopping campaign data feeds to turn their search journey into measurable results for your store.
Put your brand where millions of people research products. Reach viewers through the creators they trust and turn their interest into action with highly relevant shopping ad integrations.
Show up when shoppers search for products nearby in Charlotte. Guide people from their screens straight to your physical store location to grow your local sales.
Be there from the first spark of inspiration to visual searches. Use AI-driven catalog optimization to stand out and turn visual discovery into results for your store.