Pinterest ads success stories: what Pinterest ads do when they are run well.

Name: Overtop Media Digital Marketing
Address: 933 Louise Ave Suite 101-18, Charlotte, NC, 28204, US
Telephone: (704) 237-0707
Price range: $$

More website traffic, more store visits, ad spend matched to real car sales and sales lifts proven by independent tests. Each story below shows a real result, the decisions behind it and how we would put the same play to work for your business.

Home and kitchen 145% more site traffic since adding direct links
Ruggable
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Fashion and apparel 2.2X higher incremental ROAS than the measurement benchmark
Thirdlove
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Retail 116% higher return on ad spend
JCPenney
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Food and consumer goods 9.2% sales lift
Halo Top
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Beauty and personal care +50% higher outbound click-through rate for creator content
Dermstore
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Automotive 43X return on ad spend, matched to car sales
Mazda
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Health and wellness 12.4% incremental lift, both ad types combined
Semaine Health
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Restaurants Over 25% of store visits from people who were not recent visitors
Starbucks Canada
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What the winners had in common.

Different industries, different budgets, the same few decisions. These are the patterns behind every result on this page, and the ones we build into every Pinterest account we run.

They showed up while people plan: Summer outfits in spring, fall drinks as the leaves turn, gifts before the holidays. People come to Pinterest to plan, and Thirdlove, Starbucks Canada and JCPenney met them at that moment.
They made creative for Pinterest: Halo Top followed Pinterest’s creative best practices for the first time, and Dermstore used real customers’ routines. On a visual platform, the ad itself does most of the targeting.
They put products one tap away: Direct links to the website, product ads at the top of search results and shoppable Pins from a catalog. Every step removed is more customers.
They let the AI find buyers: Thirdlove and Dermstore used Pinterest Performance+ to reach the people most likely to buy, well beyond their own customer lists.
They measured real sales: Cars matched to sales, independent sales lift studies, store visits and holdout tests. Every result here was measured against something real, not just counted in clicks.

Your business, the same playbook.

These results come from businesses of every size, and the ideas behind them scale down as well as up. Overtop Media Digital Marketing is a Pinterest Business Partner in Charlotte that runs Pinterest ads for local businesses and national brands, alongside their Google and Meta advertising. See how we work on our pinterest ads management page, or ask us which of these plays fits your business.