Spotify Advertising Partner · Google Partner · Charlotte, NC
Spotify Ads Agency: reach your customers in the moments screens can't.
On the drive to work, at the gym, at the desk and at home, millions of people have Spotify playing and their eyes somewhere else. Overtop Media Digital Marketing writes, produces and runs Spotify audio, video and podcast ads that turn those listeners into calls, visits and sales, for businesses in Charlotte and across the country.
- 494Mpeople a month on Spotify's free, ad-supported tier
- 32%of US online audio listeners use Spotify most often
- 58%of Americans 12+ listen to podcasts every month
- Since 2009growing businesses from our Charlotte office
The short answer
Who should run your Spotify ads and podcast campaigns?
A Spotify advertising agency that writes for the ear, targets the people who can actually buy from you, and measures what the ads do to your calls, searches and sales.
Spotify advertising is not radio with a smaller budget. Through Spotify Ads Manager and programmatic audio, you can reach people by zip code, age, interests, the podcasts they follow and the moment they are in, then show a clickable image or video while they listen. Overtop Media Digital Marketing is a Spotify Advertising Partner and a Google Partner, growing businesses from Charlotte since 2009. As a full-service Spotify ad agency and podcast advertising agency, we run streaming audio and Spotify podcast ads as part of one plan with your Google Ads management and conversion tracking, so the people who hear your ad find you when they search.
- Audio written for the earScripts, voice and sound built for people who are listening, not reading. Most audio ads fail in the first five seconds; ours are written to earn the next twenty-five.
- One plan with your search adsA Spotify Advertising Partner and a Google Partner, so the people who hear your ad find you when they search, and every dollar is measured together.
- A Charlotte office you can visit933 Louise Ave, in Elizabeth. Local businesses get local people; national brands get the same team.
The audio app most Americans reach for.
Ask Americans which audio service they use most and Spotify comes out on top, by a wide margin among people under 35.
- 36%of Americans 12+ used Spotify in the last month
- 233MAmericans listen to online audio every month
- 167MAmericans listen to or watch podcasts every month
- 777Mpeople use Spotify every month worldwide
Sources: US figures from Edison Research, The Infinite Dial 2026 (US, age 12+, January 2026). Worldwide users from the Spotify Q2 2026 shareholder update (SEC Form 6-K, August 4, 2026), global figures.
Reach people in the moments no screen gets.
Spotify knows what people are doing while they listen: working out, focusing, cooking, driving. We put your ad in the moment where your message makes the most sense, when you have their full attention.
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The commute
Driving to work, stuck in traffic on I-77, on the bus. Ears free, eyes busy.
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The workout
Running, lifting and stretching with a playlist that keeps them going.
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The workday
Focus music and podcasts at the desk, for hours at a time.
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At home
Cooking, cleaning and winding down, the moments no screen gets.
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Game day
Sports podcasts and pregame playlists with friends.
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Play time
Gaming sessions with music or a podcast running in the background.
Targeting by moment, genre, interests, location and time of day as described by Spotify Advertising, audience targeting.
Audio, video and podcasts, in one plan.
Spotify ads are more than a voice between songs. We pick the formats that fit your goal and budget, and make every one of them.
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Audio ads
Up to 30 seconds between songs and podcasts, with a clickable image on screen. Sound on, and heard in full while people drive, run or work.
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Video ads
Sound-on video between songs and in the app feed, with a button that takes people to your site, shop or booking page.
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Podcast ads
Spotify podcast ads placed inside the shows your customers already trust, from local news and true crime to business and sports.
Display and carousel ads
Clickable images in the Now Playing view and while people browse. Carousels show up to six products or offers people can swipe through.
Canvas
A short looping vertical video that plays full screen behind your audio ad on phones.
Sponsored playlists
Your brand on one of Spotify's own playlists, with every ad on it yours. Bought directly through Spotify for larger campaigns.
Homepage takeover
The first thing people see when they open Spotify, for 24 hours. For launches and big moments.
Host-read sponsorships
The podcast host reads your message in their own words. These are heard by Premium listeners too, who never hear standard ads.
Formats and lengths per Spotify Advertising, ad formats and Spotify Advertising, audio ad specs. Ad examples shown are Spotify's own demo brands.
What Spotify ads do for your business.
Six results our clients hire us for. Open each one to see how we get there and the evidence behind it.
Be the name people already know when they search
Most people do not search for a business they have never heard of. A few weeks of audio in the right zip codes means that when the need comes up, your name is the one they remember and type in. We plan Spotify alongside your search ads so we can see that effect in your own numbers.
Spotify reports its ads between songs drive 2.6 times stronger awareness than media benchmarks.
Your neighborhood, not the whole country
Spotify lets us target by state, city, zip code or the Charlotte TV market (DMA), and by the time of day. A clinic can reach the zip codes around its office during the morning commute; a restaurant can run at dinner time. You pay to reach people who can actually become customers.
US location targeting covers country, state, city, postal code and DMA, per Spotify Advertising.
Website visits, leads and sales you can count
Spotify is not only for awareness. With video, clickable images and the Spotify Pixel on your site, we run campaigns built for website visits and conversions, and judge them on the leads and sales they bring in.
A US university saw a 645% increase in website traffic with audio and video on Spotify, per a Spotify-published story.
Decision-makers, during the workday
Business buyers listen to focus playlists and industry podcasts at their desks. We reach them by age, interests, podcast topics and the hours they work, with scripts that speak to the problem they own, not to everyone.
A US B2B technology reseller drove 3 times more site traffic with an AI-made Spotify ad than with its original actor-read ad, per a Spotify-published story.
Trust borrowed from the shows they love
Podcast listeners spend hours with hosts they trust. We place your ads in shows that match your customers, from local news and sports to business and true crime, and use host-read sponsorships when a personal recommendation will sell better than a produced ad.
Spotify carries 25% of all daily podcast listening time in the US, per Edison Research.
Ads that sound like you, made fast
You do not need a studio. We write the script, choose the voice and music, and produce the audio, video and images, then test versions against each other so the budget moves to the ad that works best. Spotify's own production tools help us launch new versions in days, not weeks.
Spotify reports campaigns that run audio and video together see 63% higher conversion rates than the platform median.
Spotify figures from Spotify Advertising, ad measurement and the Spotify Ads Manager performance playbook; podcast share from Edison Research, The Infinite Dial 2026 (US, age 12+, January 2026). Other results are from the Spotify-published stories listed further down this page.
How we pace a 30-second Spotify ad for listener recall.
Spotify audio ads run up to 30 seconds, roughly 65 spoken words. Explore how Overtop Media Digital Marketing structures a 30-second Spotify ad script, or test your own messaging against our pacing diagnostic.
Spoken length at a natural pace
30 seconds
65 words. Fits a 30-second Spotify ad window, leaving room for our voice direction and sonic branding to drive listener recall.
Have our team script and produce your adsBased on Spotify's guidance of about 65 words per 30-second audio ad (Spotify Advertising, audio ad specs). Overtop Media Digital Marketing scripts, casts, and produces the full spot for your campaign.
How we write a Spotify ad that works.
The script decides more than the budget does. These are the rules we follow on every ad, whether it is a local plumber or a national brand.
The first five seconds qualify the listener
Our scriptwriters open on the listener's immediate problem ("Hot upstairs and freezing downstairs?") so high-intent homeowners lean in and remember your brand.
One commercial offer, one spoken action
Thirty seconds carries one core value proposition and one next step. We voice the call-to-action twice and synchronize it with the clickable companion card on screen.
Engineered for spoken cadence
Our creative team writes for natural breath phrasing and memorable brand recall rather than print copy, ensuring your offer sounds effortless in the listener's headphones.
Context-matched voice and sound design
A morning commute ad and an evening focus-playlist ad require different energy. We match voice talent, music beds, and pacing to the listening moment.
Continuous creative split testing
We produce multiple hook and offer variations and shift your media budget toward the scripts that generate verified site visits, calls, and search lift.
Spotify Ads Manager, Spotify Ad Exchange and direct buying.
Most businesses only know the self-serve Spotify Ad Manager tool. We use all three buying routes depending on your budget, your goals and the other channels you run.
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Spotify Ads Manager (Spotify Ad Manager)
Spotify's own auction platform, formerly called Spotify Ad Studio. Flexible daily or total budgets, detailed zip-code and interest targeting, the Spotify Pixel and split testing. Where most local and growing businesses start.
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Spotify Ad Exchange
Spotify audio, video and display ads bought through the same programmatic platforms we use for streaming TV and display, such as The Trade Desk and Google Display and Video 360, so frequency and reporting are managed across channels.
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Direct with Spotify
Sponsored playlists, homepage takeovers and custom podcast sponsorships, arranged with Spotify's team for larger launches and brand moments.
Buying routes per Spotify Advertising, ad formats and Spotify Ad Exchange.
Proof that people heard you, and then acted.
Listens are not customers. Before we ask you to spend more on Spotify, we show you what it changed in your business.
- The Spotify Pixel and Conversions API connected to your site, so visits, leads and sales are counted.
- Searches for your business name and visits from your target zip codes compared before and during each campaign.
- Spotify brand lift studies on larger campaigns, to measure recall and intent.
- Spotify reported next to Google, Microsoft and Meta from the same numbers, so no channel takes credit twice.
One team for every channel.
Spotify ads work best as the start of a plan, not a separate account someone checks once a month. Here is where they fit.
- Spotify ads work here Spotify and video create demand People hear your name in the moments screens cannot reach.
- Google and Microsoft catch the search When they are ready, you are the answer they find.
- Your website turns visits into leads Fast pages that make calling, booking or buying easy.
- Analytics proves what paid off Every channel judged on the same customer data.
Google Ads
Catches the people searching for what you sell. Spotify fills the top of that funnel, so more of those searches include your name.
Meta ads
Facebook and Instagram show your business to the same people on their phones. Together with Spotify, you reach them by ear and by eye.
Microsoft Ads
Bing, Yahoo and DuckDuckGo searchers, often at their desks. The workday listener and the workday searcher are frequently the same person.
Streaming TV and video
Spotify audio and video bought alongside streaming TV and YouTube, with frequency and reporting managed as one plan.
What Spotify ads have done for businesses like yours.
These results were published by Spotify Advertising about other advertisers, not OVERTOP clients. We share them so you can see what the platform does when it is run well.
How we work.
Every client gets a custom plan built around who their customers are and what a customer is worth. No templates, and no ads that sound like everyone else's.
We find out if Spotify fits your business
Who your customers are, where they live and when they listen. If audio will not pay off for you yet, we say so and point the budget somewhere that will.
We set up measurement first
The Spotify Pixel on your site, calls and forms tracked, and a baseline for searches of your name and visits from your target zip codes, so we can see what the ads change.
We write and produce the ads
Scripts, voice, music, video and images made for Spotify, in two or more versions so the first weeks teach us what your customers respond to.
We target, launch and tighten
Locations, ages, interests, podcasts and times of day set to your real customers. Frequency kept in check so people hear you enough to remember, not enough to get annoyed.
You see what you paid for
A plain-language report on reach, listens, visits, leads and the search lift that followed, with the reasoning behind every change.
Charlotte first. Nationwide when you are ready.
Our office is at 933 Louise Ave in Charlotte, and we know how the metro moves, from the I-77 and I-485 commutes to the towns around the city. We run Spotify ads for local businesses in Concord, Huntersville, Matthews, Gastonia, Rock Hill and Mooresville and the rest of the Charlotte region, targeted by zip code or the whole Charlotte market, and for companies selling across the United States. Local or national, you work with the same team.
Audio fits our plans for bars and nightlife, event venues, attractions and entertainment, colleges and universities, new car dealerships, mental health and therapy, gyms and health clubs, personal injury, and every industry we serve.
How our specialists turn streaming audio and cross-channel attribution into client growth.
- Programmatic and streaming TV playbookHow we buy streaming audio, video and TV together without paying twice for the same person.Read the analysis ›
- What decides the split across channelsHow we decide how much goes to Spotify, search and social, and prove it.Read the analysis ›
- Server-side tracking and attributionWhy ad platforms miss conversions, and how we measure across every channel.Read the analysis ›
- First-party data and conversion APIsThe same server-side approach behind the Spotify Pixel and Conversions API.Read the analysis ›
Questions about Spotify advertising.
How much do Spotify ads cost?
Spotify ads are bought through an auction, so pricing depends on your target zip codes, audience segments, and seasonal demand rather than a fixed rate card. Overtop Media Digital Marketing sizes your audio and podcast budget around your service area, listener frequency goals, and the search demand we plan to capture alongside it. Every client receives a custom media plan rather than a generic package.
Are Spotify ads worth it for a small or local business?
They can be, when your customers fit Spotify's audience and you can target the area you serve. Spotify targets by city, zip code and the Charlotte TV market, so a local business is not paying to reach the whole country. Audio works best when it runs alongside search ads that catch the people it makes curious. We check the fit before you spend anything.
How long is a Spotify ad?
Audio ads in Spotify Ads Manager run up to 30 seconds, which is about 65 spoken words. Podcast ads inserted by Spotify are also up to 30 seconds. Video ads and longer formats depend on how they are bought. Each audio ad comes with a clickable image, and can add a short looping video on phones.
Who hears Spotify ads? Do Premium users hear them?
Standard audio, video and display ads play for people on Spotify's free, ad-supported tier, about 494 million people a month worldwide. Premium subscribers do not hear those ads. Host-read podcast sponsorships are part of the episode itself, so Premium listeners hear them too.
Can Spotify ads target my area?
Yes. In the US, Spotify ads can target by state, city, zip code or DMA (the Charlotte TV market, for example), plus age, gender, interests, music genres, podcast topics, the moment someone is in, and the time of day. We can also reach people who already visited your website, and people who resemble your customers.
Do I need an audio ad already made?
No. We write the Spotify ad script, choose the voice and music, and produce the audio, video and images for you. Spotify also offers free production tools, including AI-written scripts and voiceovers in the US, which help us make and test new versions quickly.
Can you advertise on Spotify podcasts?
Yes. Spotify podcast ads can run inside podcasts on Spotify, targeted to the people listening, and larger campaigns can sponsor specific shows with host-read messages. As a podcast advertising agency, we plan show placements alongside streaming audio so you reach listeners across both formats. Spotify carries a quarter of all daily podcast listening time in the US.
How do you measure Spotify ads?
We install the Spotify Pixel and connect conversions from your site, track calls and forms, and compare searches for your name and visits from your target zip codes before and during a campaign. For larger budgets we add Spotify brand lift studies. Every result is reported next to your Google, Microsoft and Meta numbers, so no channel takes credit twice.
Is Spotify advertising the same as promoting my music on Spotify?
No. This page is about advertising a business or brand to Spotify listeners. Artists promoting songs use separate Spotify for Artists tools, and that is not a service we offer.
What is the difference between running Spotify Ads Manager yourself and hiring a Spotify ads agency?
Spotify Ads Manager (also searched as Spotify Ad Manager, and formerly called Ad Studio) is the self-serve auction tool anyone can open. Hiring a specialized Spotify advertising agency brings the 30-second audio scripts, voice production, split testing, zip-code targeting and cross-channel attribution that decide whether that spend turns into customers, plus access to the Spotify Ad Exchange and direct Spotify sponsorships when those fit better.
Do you only work with Charlotte businesses?
No. Our office is in Charlotte and we know the Charlotte metro market well, but Overtop Media Digital Marketing is a Spotify ad agency running campaigns for businesses across the United States. Local or national, you work with the same team you meet on the first call.
Start growing with Spotify ads.
Tell us about your business and we will show you who you can reach on Spotify, what the ads should say, and what it would take to turn listeners into customers.