Google Partner · YouTube ads on phones and TV screens · Charlotte, NC
YouTube Ads Management Charlotte: video ads that turn viewers into customers.
YouTube is where your customers watch, learn and decide, on their phones and on the living room TV. Overtop Media Digital Marketing runs YouTube ads inside your Google Ads, aimed at the people most likely to buy from you and measured in calls, leads and sales, for businesses in Charlotte and across the country.
- 14.2%of all US TV viewing is YouTube, a record (Nielsen, July 2026)
- #1video platform US viewers turn to for a quick purchase decision
- 17%higher return on ad spend from AI-powered YouTube campaigns
- Since 2009growing businesses from our Charlotte office
The short answer
Who should manage your YouTube ads?
A team that treats YouTube as part of your Google Ads, aims every video at likely buyers, and judges it on customers instead of views.
YouTube ads are bought and run inside Google Ads. Run on their own, they tend to chase cheap views from people who will never buy. Run with your Google Ads management, they reach the people already searching for what you sell, build the familiarity that makes them choose you, and send them back to Google ready to call. Overtop Media Digital Marketing is a Google Partner that has been growing businesses from Charlotte since 2009.
- Run inside your Google AdsYouTube campaigns live in the same Google Ads account as your search ads. As a Google Partner, we plan both as one budget, so the video you pay for shows up in the searches you win.
- Judged on customers, not viewsA view on its own proves little. We measure the calls, leads, sales and searches for your name that your videos create, and move money toward what brings customers.
- Video without a film crewYour own phone footage, the best local creators booked directly with no agency markup, and Google's free tools fill the gaps. Real beats polished.
The most-watched name on American TV.
YouTube is no longer only a phone app. It is the biggest single source of what Americans watch on television, and the place they go to learn before they buy.
- 1B+hours of YouTube watched on TV screens every day
- 78%of US viewers say their favorite creators are on YouTube
- 65%of US Shorts users do not use Instagram Reels
- 80%say YouTube makes them more confident shoppers than social platforms
Sources: TV viewing from Nielsen, The Gauge, May 2026 (streaming services with published values) and Nielsen, The Gauge, July 2026 (released September 10, 2026). Daily TV hours from YouTube CEO Neal Mohan at Cannes Lions, June 2025. Creators and Shorts from Google, YouTube Ads, citing Kantar (US, January 2026), GWI and Circana. Shopping confidence from Google/Kantar, US, 2025.
Where your YouTube ads appear.
Six places on YouTube your business can show up. We choose the ones that fit your goal and cut the ones that only spend. Open each one to see how it works.
Before and during the videos they choose to watch
Skippable in-stream ads play before or during a video, on phones, computers and TV screens. Viewers can skip after five seconds, so the first five seconds carry your name and your reason. When bidding per view, you pay only when someone watches 30 seconds (or the whole ad if it is shorter) or taps through, so the people who skip cost you nothing.
We write the opening for the people who will skip and the rest for the people who will not.
Between the Shorts they scroll
Vertical video ads appear between YouTube Shorts, the short, full-screen videos people swipe through on their phones. We cut your video to 9:16, keep it under a minute, and put the message where the on-screen buttons will not cover it.
In the US, 65% of YouTube Shorts users do not use Instagram Reels and 45% do not use TikTok, according to a GWI survey Google cites. Shorts reaches people your social ads miss.
Six seconds nobody can skip
Bumper ads are six seconds long and cannot be skipped. They are the cheapest way to keep your name in front of a lot of local people, and they work best as a reminder next to a longer ad that tells the full story.
One clear idea, many short versions, rotated so frequent viewers do not tune out.
On the living room TV
YouTube is now the most-watched name on American televisions. Your ad can run on the big screen in the households you choose, by town, zip code and audience, and we can see the searches and visits that follow, which a broadcast spot cannot show you.
YouTube had 14.2% of all US TV viewing in July 2026, a record, ahead of every other streaming service and network group (Nielsen, The Gauge).
Through creators your customers already trust
Creator partnership ads promote a creator's video about your business as an ad, under their name, to far more people than follow them. We connect you directly with the best local and niche creators for your industry, with no agency markup.
In the US, 78% of surveyed viewers say their favorite creators are on YouTube (Kantar, January 2026).
With your products and prices under the video
For online stores, your product feed adds shoppable product tiles to your video ads, so a viewer can go from the video to the item in one tap. We keep the feed accurate and put the budget behind the products that earn you the most.
The same feed powers your Google Shopping ads, so one clean catalog works in both places.
How each format is billed: Google Ads Help, video ad formats. Illustrations are Google's own YouTube ads examples.
YouTube is part of Google Ads
Video that makes your search ads work harder.
Most people do not buy the moment they see a video. They remember you, and later they search. Because YouTube and Search run in the same Google Ads account, we can show your videos to people who searched for what you sell, follow up with the people who watched, and catch the searches your videos create. One plan, one budget, one set of numbers, run by the same team that runs your Google Ads.
- 17%higher return on ad spend, on average, for brands using AI-powered YouTube campaigns (Video view, Video reach and Demand Gen)
- 80%of US viewers say YouTube helps them make more confident shopping decisions than social platforms
- #1platform US viewers turn to when they need help making a quick purchase decision
Source: Think with Google, January 2026, citing a Nielsen marketing mix meta-analysis commissioned by Google (53,153 campaigns, 2022 to 2024) and Google/Kantar research (US, 2025); quick purchase decision ranking from Kantar, US, January 2026, cited by Google.
What would YouTube do for your business?
Pick your goal to see the campaign we would build, where it runs, who sees it and how we would prove it worked. Your free plan replaces this with your real market numbers.
Become the name people already know when they need you.
- The campaign
- Video reach campaign, with Demand Gen added once there is a winning video
- Where it runs
- Six-second bumper ads, skippable in-stream ads and Shorts, on phones and on TV screens
- Who sees it
- People in the towns you serve who match your best customers, plus anyone who recently searched for what you do
- How we prove it worked
- Searches for your business name, direct visits and calls in the weeks after the videos run, compared with before
- When you see it
- Reach and ad recall in the first weeks; branded searches usually move within one to two months
Stay in front of people while they compare their options.
- The campaign
- Demand Gen and skippable in-stream campaigns
- Where it runs
- In-stream ads before videos they choose to watch, in-feed ads beside YouTube search results, Shorts
- Who sees it
- People actively researching your category on Google and YouTube, and visitors who already looked at your site
- How we prove it worked
- Engaged views, return visits, quote requests and how often viewers later search for you
- When you see it
- Engaged views and site visits from the first week; quote requests as the campaign learns
Turn the people watching into people calling.
- The campaign
- Demand Gen optimized for leads, with video in Performance Max where a lead form fits
- Where it runs
- Skippable in-stream and Shorts ads with a call or quote button, in-feed ads beside YouTube search results
- Who sees it
- Lookalikes of your past customers, people who searched your services, and recent site visitors
- How we prove it worked
- Qualified leads and booked jobs, matched to your sales records, and the cost of each new customer
- When you see it
- First leads within days; cost per qualified lead improves over the first one to three months
Put your products, with prices, inside the videos shoppers watch.
- The campaign
- Demand Gen with your product feed, and video in Performance Max
- Where it runs
- Shoppable in-stream and Shorts ads with product tiles, in-feed ads, ads on TV screens for big launches
- Who sees it
- Shoppers in market for what you sell, past buyers who are due again, and visitors who left without buying
- How we prove it worked
- Sales and return on ad spend, plus the extra search and Shopping sales the videos create
- When you see it
- First sales within days; return on ad spend steadies as the feed and creative are tuned
Real video, without the production bill.
Many businesses never try YouTube because they think they need a TV commercial first. They do not. Google itself says the days of needing big-budget productions are gone.
Your own footage comes first
A walkthrough of a finished job, the owner answering a common question, a customer in your shop. Real video filmed on a phone often beats a polished commercial, because it looks like the business people will actually meet. We show you what to film and turn it into ads.
The best local talent, without the markup
When you need more, we connect you directly with the best local videographers and content creators for your industry. You work with them directly, so you skip the production markup agencies usually add and your budget goes into the work itself.
Cut for every screen, then tested
One shoot becomes a six-second bumper, a vertical Short, a 15 and a 30 second in-stream ad and a TV version. Several versions run side by side so the numbers, not opinions, pick the winner.
Judged on customers, not views.
A view on its own proves nothing. Before we ask you to spend more on YouTube, we show you what it brought in.
- Calls, forms, bookings and sales tracked to the campaign and the video that produced them.
- Your sales data sent back to Google, so YouTube learns which viewers become customers.
- Searches for your business name tracked before and after, so you see the demand the videos created.
- Lift studies where the budget allows, comparing people who saw your ads with people who did not.
One team for every channel.
YouTube works best as one part of a plan, not a separate account someone checks once a month. Here is where it fits.
- YouTube works here YouTube and Meta create demand People meet your business before they need you.
- Google Search catches it When they are ready, your search ads and rankings are there.
- Your website turns visits into leads Fast pages that make calling, booking or buying easy.
- Analytics proves what paid off Every channel judged on the same customer data.
Google Ads
YouTube and Google Search run in the same account. Video builds the demand, search ads collect it, and we plan and measure the two as one budget so neither gets credit the other earned.
Meta ads
Facebook and Instagram reach many of the same people in a different mood. Used together, the two video channels cover far more of your market than either one alone.
Microsoft Ads
Many people who see your video later search on Bing, Yahoo or DuckDuckGo. We make sure you are there too.
Your website and analytics
Pages that convert the visits your videos send, and tracking that tells the truth about which ads brought customers.
What YouTube ads have done for businesses like yours.
These results were published by Google about other advertisers, not OVERTOP clients. Each story explains what the campaign did and how we would run the same play for you.
How we work.
Every client gets a custom plan built around what a customer is worth to them. No templates, and no view-count reports.
We find out where video fits
Before any spend, we look at how your customers find you, what a customer is worth, and whether you need to be better known or simply easier to choose. If YouTube will not pay off for your business yet, we tell you.
We set up measurement first
Calls, forms, bookings and sales tracked from day one, and your branded searches recorded before the first ad runs, so the effect of the videos can be seen, not guessed.
We plan the video with you
What to say in the first five seconds, what to film, and which cuts each screen needs. Your footage first, local talent where it adds something, no expensive production you do not need.
We launch, cut waste, then scale
Placements, audiences and videos reviewed every week. Channels and apps that only collect cheap views are excluded, and money moves to the videos and audiences that bring customers.
You see what you paid for
A plain-language report on calls, leads, sales and branded searches by campaign, with the reasoning behind every change. View counts are context, never the result.
Charlotte first. Nationwide when you are ready.
Our office is at 933 Louise Ave in Charlotte. YouTube lets us show your videos only in the places you serve, down to the zip code, so a local business is not paying to reach the whole country. We run YouTube ads for businesses in Concord, Huntersville, Matthews, Gastonia, Rock Hill and Mooresville and the rest of the Charlotte region, and for companies selling across the United States. Local or national, you work with the same team.
How we think about video and search, in writing.
- Demand Gen campaigns on YouTube, Discover and GmailHow we use Demand Gen to create demand with video before people search.Read the guide ›
- How to split a budget across channelsHow we decide how much goes to YouTube, Search and the rest, and how we prove it.Read the guide ›
- Bad leads from Google Ads? How real sales data fixes itThe same sales-data approach we use to teach YouTube which viewers become customers.Read the guide ›
- Performance Max product feedsFeed work that also powers the product tiles in shoppable YouTube ads.Read the guide ›
Questions about YouTube advertising.
How much do YouTube ads cost?
You set the budget, and Google keeps your monthly spend within it. How you pay depends on the format: with skippable in-stream ads bid per view, you pay only when someone watches 30 seconds (or the whole ad if it is shorter) or clicks, while six-second bumper ads are bought per thousand impressions. Google publishes no rate card, and prices move with your audience and competition. We size the budget from what a customer is worth to you and the people you need to reach, and every client gets a custom plan, so we do not publish price lists.
Do I need a professional video to advertise on YouTube?
No. Simple, honest video often works better than a polished commercial: a walkthrough of your work, the owner answering a common question, a customer in your shop, filmed on a phone. When you need more, we connect you directly with the best local videographers and creators with no agency markup, and Google's own video tools can turn photos and short clips into ads. One home services franchise Google featured made its 30-second commercials in 48 hours with Google's AI tools.
Are YouTube ads part of Google Ads?
Yes. YouTube campaigns are created and run inside Google Ads, the same account as your search ads, using the same conversion tracking and audiences. That is why we plan them with your Google Ads management: the video builds demand, your search ads collect it, and both are judged on the same customer data.
Are YouTube ads worth it for a small or local business?
Often, yes, when they are aimed and measured properly. You can show your ads only in the towns or zip codes you serve, only to people who recently searched for what you do, or to people who look like your best customers. The test is not views but whether calls, leads and searches for your business name go up. If YouTube will not pay off for you yet, we will tell you before you spend.
Do I pay when someone skips my ad?
Not with skippable in-stream ads bought per view. Viewers can skip after five seconds, and you pay only if they watch 30 seconds (or the whole ad if it is shorter) or interact with it. That is why we put your name and your reason in the first five seconds: even the people who skip see who you are, for free.
Can my ad run on TV?
Yes. YouTube ads run on connected TVs, the smart TVs and streaming devices in people's living rooms, and YouTube is the most-watched name on US television. You can aim TV ads at the towns and audiences you choose, which local broadcast cannot do, and measure the searches and visits that follow.
What are YouTube Shorts ads?
Vertical video ads that appear between YouTube Shorts, the short full-screen videos people swipe through on their phones. They work best as vertical 9:16 video under a minute, with the key message away from the edges where buttons sit. We cut a Shorts version of every video we run.
Who will see my YouTube ads?
The people you choose. We combine location (your service area), the searches people made on Google, interests and life events, your own customer lists and your website visitors, and we exclude channels, apps and content where your ads should not appear. Every placement is reviewed, and the ones that only collect cheap views are cut.
How do you measure whether YouTube ads work?
By business results. We track calls, forms, bookings and sales back to the campaign and video that produced them, record searches for your business name before and after the videos run, send your sales data back to Google, and run lift studies where the budget allows. View counts are context, never the result.
How fast will I see results?
Reach and site visits start in the first days. Leads and sales from video usually build over the first one to three months as the campaigns learn and the best videos emerge, and the effect on searches for your name grows over the same period. We report on all of it in plain language every month.
Do you only work with Charlotte businesses?
No. Our office is in Charlotte and we know the Charlotte metro market well, but Overtop Media Digital Marketing runs YouTube ads for businesses across the United States. Local or national, you work with the same team you meet on the first call.
Start growing with YouTube ads.
Tell us about your business and we will show you who you could reach on YouTube, what it would take to turn them into customers, and how it fits with your Google Ads.