Amazon Advertising Agency in Charlotte: Amazon ads that grow profit, not just ad spend.

As your Amazon agency and Amazon marketing agency, we plan, build and run your Amazon Ads management and Amazon PPC management: Sponsored Products, Sponsored Brands, display ads, Brand Stores and, when it fits, streaming TV and Prime Video ads. That includes keyword and search term work, bids and budgets, listing and store improvements, and reporting on sales, profit after ads, Amazon TACOS and new customers. Overtop Media Digital Marketing also runs your Google, Meta and Microsoft ads, so every channel works as one plan.

Not for every ad type. Sponsored Products, Sponsored Brands and Brand Stores need products sold on Amazon. Display ads, video, streaming TV, Prime Video and audio ads are open to businesses that sell nothing on Amazon, using Amazon’s shopper audiences to send people to your own website or store.

Sponsored Products have no monthly or upfront fees: you pay per click and set a daily budget. Sponsored Brands and display ads can run without a minimum spend, while managed streaming TV and video campaigns usually need much larger budgets than search ads. We size your budget from your margins, your category and your goals. Every client gets a custom plan, so we do not publish price lists.

Rather than chasing a generic ACOS benchmark, Overtop Media Digital Marketing calculates your exact break-even threshold from each SKU’s unit margin after Amazon fees and cost of goods. We then manage both ACOS and Amazon TACOS (ad spend relative to total organic and paid revenue) so your campaigns expand net profit and new-to-brand customer velocity rather than subsidizing existing buyers.

Sponsored Products promote a single listing in and beside search results and on product pages. Sponsored Brands show your logo, a headline, several products or a video at the top of results. Display ads (formerly Sponsored Display) reach shoppers on and off Amazon, often people who viewed a product and did not buy. Most growing brands use all three, each for a different job.

Yes. Prime Video ads are full-screen streaming TV ads, available to businesses whether or not they sell on Amazon. They can be targeted with Amazon’s shopping data and made interactive, so viewers can shop or learn more from the remote or a phone. We test them once your search ads and listings are working well.

In 2026 Amazon brought its ad tools together in one platform called Amazon Ads Agent. What used to be bought as Amazon DSP ads, Sponsored Display and Sponsored TV now runs as Display, Video, and Audio campaigns. The audiences and the reach are the same; the setup is simpler. We manage campaigns in the current tools.

Yes, and it can pay you back. Amazon Attribution, a free Amazon tool, measures the Amazon sales your Google, Meta and email traffic produces. Brands enrolled in Brand Registry can earn a Brand Referral Bonus on those sales, averaging 10% of qualifying sales as a credit. We plan your outside traffic so it is measured and rewarded.

Yes. Ads send people to your product pages and store, so we improve titles, photos, key points and brand content, and design Brand Stores around your best sellers. A better page lowers the cost of every sale your ads produce.

Sponsored Products can bring sales within days, because shoppers are already searching. The first weeks go to research, cleaning up wasted searches and fixing listings, and the cost of each sale usually falls over the following months as the account learns which searches buy.

No. As an Amazon advertising agency Charlotte sellers can visit at our Elizabeth office, we know the Charlotte metro market well, and Overtop Media Digital Marketing also provides Amazon Ads management for sellers and brands across the United States. Local or national, you work with the same Amazon agency team you meet on the first call.