Google Search ads that turn searches into customers.

With Google Search advertising, you set the budget and pay only when someone clicks. What a click costs in search engine advertising depends on your industry, area and competition: in the Charlotte area a top-of-page click for "emergency plumber" can cost more than $100, while many other searches cost a few dollars. We size the budget from what a customer is worth to you and the searches in your market before you spend. Every client gets a custom plan, so we do not publish price lists.

Ads can show the day they launch, so calls and leads often start within days. The first weeks are a learning period: we read the search terms closely, add negative keywords and adjust bids, and results usually steady as the account collects conversion data. Most accounts are judged fairly after one to three months of clean data.

A Google Ads search campaign shows responsive search ads on Google search results for the keywords you choose, giving you full control over keywords, negatives and ad text across your Google Search campaigns. Performance Max is one campaign that runs across Search, YouTube, Display, Gmail, Discover and Maps, with Google’s automation choosing where to show. Many accounts use both: Search for the searches you must own, Performance Max to find more customers once tracking is solid.

Only where our data proves they lower your cost per customer. Broad match can uncover profitable search variations, but in unmanaged accounts it quickly absorbs budget on low-intent queries. Overtop Media Digital Marketing establishes verified conversion tracking, negative keyword governance, and exact/phrase baselines first, then tests broad match in controlled experiments judged strictly on qualified leads and closed sales.

AI Max for Search is Google’s expansion suite inside a Google Ads search campaign that replaces Dynamic Search Ads in 2027. Google reports that advertisers who turn it on typically see 14% more conversions or conversion value at a similar cost per acquisition or return on ad spend (Google internal data, 2025). Rather than enabling every automated toggle at once, Overtop Media Digital Marketing tests AI Max against your core keyword baselines with strict brand exclusions, URL routing rules, and geographic boundaries in place.

Yes, in the US and many other markets ads can appear above, below and, in English, inside AI Overviews. Because Google places these automatically for broad-match and AI-enabled campaigns without a standalone toggle, Overtop Media Digital Marketing pairs AI Overview eligibility with offline conversion tracking and negative query sculpting so those placements bring in real buyers rather than research clicks.

Yes. Overtop Media Digital Marketing locks your campaigns to the exact cities, zip codes, or service radii your team covers, enforces physical-presence location governance so out-of-market browsers do not drain your spend, and aligns ad delivery with your phone and dispatch coverage.

You need a page that answers the search. Sending a water heater search to your home page loses people who wanted water heaters. If your site does not have the right pages, we build or fix them before turning on the ads, so the budget is not spent on visits that cannot convert.

Calls from the ad’s call button are tracked by Google, and calls from your website are tracked with a forwarding number tied to the visit. We count calls that last long enough to be real conversations, and where your systems allow it we send booked jobs and sales back to Google so bidding learns from customers.

Yes. Our office is in Charlotte and we know the region well, but we manage Google Search advertising, Google Search campaigns and broader search engine advertising for businesses across the Carolinas and the United States. Local or national, you work with the same team and see every lead and every dollar in one report.