Google Search ads that turn searches into customers.

You set the budget, and you pay only when someone clicks. What a click costs depends on your industry, area and competition: in the Charlotte area a top-of-page click for "emergency plumber" can cost more than $100, while many other searches cost a few dollars. We size the budget from what a customer is worth to you and the searches in your market before you spend. Every client gets a custom plan, so we do not publish price lists.

Ads can show the day they launch, so calls and leads often start within days. The first weeks are a learning period: we read the search terms closely, add negative keywords and adjust bids, and results usually steady as the account collects conversion data. Most accounts are judged fairly after one to three months of clean data.

Search ads show on Google search results for the keywords you choose, with full control over keywords, negatives and ad text. Performance Max is one campaign that runs across Search, YouTube, Display, Gmail, Discover and Maps, with Google’s automation choosing where to show. Many accounts use both: Search for the searches you must own, Performance Max to find more customers once tracking is solid.

Only when they earn it. Broad match can find valuable searches you would never think of, but it needs reliable conversion tracking, smart bidding and a strong negative keyword list. Until those are in place we lean on exact and phrase match, then test broad match and AI Max for Search features against them on results.

AI Max is a set of Google features added to a Search campaign: it matches your ads to more searches than your keywords alone, writes headline variations from your site and ads, and can send people to the most relevant page. Google reports that advertisers who turn it on typically see 14% more conversions or conversion value at a similar cost per acquisition or return on ad spend (Google internal data, 2025). It also replaces Dynamic Search Ads in 2027. We test it against your existing keywords and keep it where your own results improve, with brand and location controls set first.

Yes, in the US and many other markets ads can appear above, below and, in English, inside AI Overviews. Google places them automatically: there is no separate targeting or opt-out, and showing inside an AI Overview requires broad match or keywordless targeting such as AI Max, Performance Max or Shopping. It is one more reason to have clean conversion tracking and a strong negative keyword list before loosening match types.

Yes. We target the cities, zip codes or radius you serve, and set the location option so your ads reach people in or regularly in those places rather than anyone interested in them. We can also show ads only during the hours you answer the phone.

You need a page that answers the search. Sending a water heater search to your home page loses people who wanted water heaters. If your site does not have the right pages, we build or fix them before turning on the ads, so the budget is not spent on visits that cannot convert.

Calls from the ad’s call button are tracked by Google, and calls from your website are tracked with a forwarding number tied to the visit. We count calls that last long enough to be real conversations, and where your systems allow it we send booked jobs and sales back to Google so bidding learns from customers.

Yes. Our office is in Charlotte and we know the region well, but we run Google Search ads for businesses across the Carolinas and the United States. Local or national, you work with the same team and see every lead and every dollar in one report.