Google Partner · Charlotte, NC · Since 2009
Google Business Profile management that turns map searches into customers.
When people need a local business, they often choose straight from the map. Overtop Media Digital Marketing sets up, repairs and runs your Google Business Profile (formerly Google My Business), so you show up in Google Maps and the map pack, and more of those searches become calls, direction requests and bookings.
- 2.7xmore likely to be seen as reputable with a complete Business Profile, according to Google
- 70%more likely to visit a business with a complete Business Profile, according to Google
- 50%more likely to consider buying from a business with a complete profile, according to Google
- Since 2009a Google Partner growing businesses from our Charlotte office
The short answer
Who should manage your Google Business Profile?
A team that judges the work by calls, visits and bookings, not by a ranking screenshot. Overtop Media Digital Marketing is a Google Partner in Charlotte that provides Google Business Profile management and Google My Business management for single-location businesses, service-area businesses and multi-location brands.
Your profile is often the first thing a customer sees, before your website. Our Google Business Profile optimization services keep every detail correct, add the photos, services and updates that help people choose you, reply to every review, and fix the problems that hide a listing: failed verifications, suspensions, duplicates and spam. While our Google Maps SEO work strengthens your profile, ranking your website in the regular results is the job of our SEO services; the two work best as one plan.
- A Google PartnerA certified Google Partner, growing businesses from Charlotte since 2009.
- Google's rules, every timeNo keyword-stuffed names, fake addresses or bought reviews. Those shortcuts are how listings get suspended.
- A Charlotte office you can visit933 Louise Ave, in Elizabeth. Local businesses get local people; national brands get the same team.
The Google Map Pack is where local customers decide.
Search for a plumber, a dentist or a florist and Google usually answers with the Google Map Pack, a map and a short list of three businesses above the websites. Each of those listings is a Business Profile: hours, photos, reviews, a call button and directions. Many people call or set off from right there, without ever visiting a website.
Google says your Google Maps ranking is mainly based on three things: relevance, distance and prominence. Distance is set by where the searcher is. The other two are Google Maps SEO work, and that work is what we do. Google also says there is no way to pay for a better local ranking, so the work is the only way up.
- Relevance
- How well your profile matches the search: your categories, services, products and description, kept complete and accurate.
- Distance
- How far your business is from the searcher, or from the place they named. We make sure your pin and service area are right.
- Prominence
- How well known you are: how many reviews you have and how good they are, the websites that link to you, and how strong your own website is.
It pays to get it right. According to Google, customers are 2.7 times more likely to consider a business reputable when they find a complete Business Profile on Search and Maps, 70% more likely to visit it and 50% more likely to consider buying from it.
Sources: Google Business Profile Help, how Google determines local ranking and tips for a complete profile.
What a well-run profile brings in.
Six results our clients hire us for. Open each one to see how we get there.
Phone calls from people ready to buy
The call button sits right on your listing, often the first thing a customer taps. We make sure the number, the hours and the business name are right everywhere, and we count the calls, so you can see how many came from Google Maps and Search each month and what they turned into. When a tracking number is used, your main number stays listed on the profile too, so your details never disagree.
Direction requests and walk-ins
For a shop, an office, a clinic or a restaurant, a direction request is a customer on the way. An accurate pin, photos of the building and the entrance, parking details and correct hours turn those requests into visits instead of wrong turns and closed doors.
Bookings and appointments
Booking buttons, appointment links and menus let people book a table, a visit or a service straight from the listing. We set them up through a booking partner Google supports or a booking page on your own site, and tag them so every booking that starts on your profile is counted.
Website visits that turn into leads
When people want to know more, they tap through to your site. We tag that link so analytics shows exactly what profile visitors do next, connect your profile to Google Analytics where Google offers it, and point the link at the page that best answers what they searched for, not just your homepage.
Reviews that win the next customer
Most people read reviews before they pick a business. We set up a simple way for your team to ask every customer, and we reply to every review, good or bad, in your voice. Steady, genuine reviews are one of the few things that move you up the map and convince people once you are there.
Answers before the first conversation
Real photos, a clear description, every service and product listed, accurate attributes and fresh updates answer most questions before anyone calls. Google Maps now also answers many customer questions with AI, built from what Google knows about you: your profile, your reviews and your website. Complete, accurate information is what those answers are made of.
Google Business Profile optimization, handled end to end.
Google Business Profile optimization (often still called Google My Business optimization or GMB optimization) is not a one-time checklist. Google changes the profile, competitors change theirs, and your business changes too. Here is what our Google Business Profile optimization services take off your plate every month.
- Setup and verification
- We handle Google Business Profile setup and Google Business Profile verification from start to finish: claiming or creating the listing, picking the verification method Google offers you, and guiding your video verification so it passes when Google asks for one. You stay the owner; our team works as your dedicated Google Business Profile manager.
- Categories, services and products
- The primary category is one of the strongest choices on the whole profile. We choose it from what your customers actually search for, add the right secondary categories, and list the services and products you want to be found for.
- Photos and videos
- Real photos of your team, your work, your storefront and your entrance, published on a steady schedule. Overtop Media Digital Marketing plans and manages your visual profile across exterior, interior, team and active job imagery so customers recognize your business and call with confidence.
- Updates, offers and events
- Short updates, offers and events keep the profile current and give people a reason to choose you this week, not someday. We write them around the services you most want to sell.
- Reviews and replies
- A review link and QR code your team will actually use, a reply to every review within days with your approval, and a report to Google for any review that breaks its rules. Never bought, filtered or rewarded reviews.
- Hours, attributes and holidays
- Holiday and weather hours, accessibility, payment and service options, so nobody drives to a closed door and the right customers can tell you are a fit before they call.
- Duplicates and spam
- We merge or remove duplicate listings, correct wrong information Google picked up from elsewhere, and report fake listings and keyword-stuffed competitor names through Google’s own forms.
- Calls, directions and reporting
- Calls, direction requests, website clicks and bookings from the profile each month, set next to the leads and sales they produced, with a plain-language note on what we changed and why.
For the thinking behind each of these, read our Google Business Profile optimization guide, our framework for keeping your name, address and phone consistent everywhere Google looks, or test your own visibility in our Local Rank Grid diagnostic and AI Recommendation Check.
Suspended, unverified or hijacked? We fix it.
A listing that disappears takes your calls with it. These are the problems we see most, and we handle every one through Google's own processes, never through shortcuts.
- 1Find the cause
- 2Fix the profile
- 3Gather proof
- 4Appeal to Google
- 5Back on the map
- Suspended profile
- We find the cause, usually a guideline issue in the name, address, category or website, fix the profile, gather the proof Google asks for and file the reinstatement request through Google’s appeal process.
- Verification failed or stuck
- We work out why Google will not verify the listing, correct what is wrong and take the next verification route Google offers, so the profile can go live.
- Lost ownership
- When a former employee, a past agency or someone you do not know controls your listing, we help you request ownership through Google and keep it in your name afterwards.
- Wrong details and duplicates
- Old phone numbers, a pin in the wrong place, a closed location still showing as open: we correct them at the source so Google stops reverting them.
- Fake reviews and spam competitors
- Reviews and listings that break Google’s policies get reported with evidence through Google’s own tools. We never touch genuine reviews; honest criticism gets a calm, helpful reply.
- 292M+reviews that broke Google's policies were blocked or removed in 2025
- 13M+fake Business Profiles removed in 2025
- 79Minaccurate or unverified edits to listings blocked in 2025
Google polices profiles harder every year, which is why shortcuts end in suspensions. We work only within Google's guidelines for representing your business.
Source: Google, new ways we're protecting businesses on Maps (April 2026), citing Google's 2025 trust and safety figures. We cannot promise Google will reinstate a listing, but we can promise an honest diagnosis and one complete request: Google reviews each appeal only once.
Proof you can check for yourself.
We would rather show you something you can verify than a screenshot of a ranking that changes by the hour.
- Our own listing Look up Overtop Media Digital Marketing on Google Maps and read what our clients say. We run our own profile by the same rules we use for yours. See our listing on Google Maps
- A result Google published In Google's own customer story, She Moves, a removals business in South Wales, says over 40% of its leads come directly through its Business Profile from Google Search.
- Google's rules, in writing Everything we do follows Google's published guidelines and its rules for agencies, both linked on this page, so you can check our work against them.
The She Moves figures are as published by Google in its customer story; results for other businesses will differ.
One plan for everything that shows up on the map.
Your profile rarely works alone. On a local search, Google can show ads, the map and the regular results on one screen, and we plan all of them together from one Charlotte office.
- Your Business Profile wins the map Your listing in Google Maps and the map pack, where local customers call and ask for directions.
- SEO wins the results below it Your website ranking for the searches the map does not answer, and backing up the profile’s relevance. SEO services
- Google Ads buys the spot above Location assets add your address, distance and directions to your ads, including Google Maps advertising inside the map results. Google Ads management
- Local Services Ads add the badge For eligible service businesses, pay-per-lead ads with a Google Verified badge at the very top of the page. Local Services Ads
The pieces feed each other. The reviews and photos that help your profile also make your ads more convincing, and the searches your profile already wins are ones you no longer need to pay for. When people tap through, your website has to finish the job, which is why our web design team builds pages for the visitors a profile sends. Service businesses that qualify can add Local Services Ads on top, our Spotify ads reach commuters across your trade radius to lift branded map searches, and our analysis of bidding on Local Services Ads explains how we decide whether they are worth it. You can also inspect your neighborhood map grid and review velocity across our free digital marketing tools.
Your goals, timeline, budget and competition decide the plan.
There is no package. A florist with one shop, a roofer covering four counties and a dental group with twelve offices need different work. We start with four questions, then let the data decide what comes first.
- Your goals
- More calls, more walk-ins, more booked appointments, or all three. The goal decides what the profile should push first.
- Your timeline
- A location opening next month needs a different plan than a long-running listing that has slipped down the map.
- Your budget
- What you invest sets the pace: photo shoots, how many locations, a review program, and whether ads join the map.
- Your competition
- How many strong profiles sit between you and your customers, and how many reviews they have, tells us how much work the map will take.
Then the data takes over: which searches show your listing, which photos people look at, which updates bring calls, and which reviews mention the services you want to sell more of. We change what the numbers say to change. In crowded markets, our local competitive displacement playbook shows how we find the openings.
According to OVERTOP Search Intelligence (September 2026), people in Charlotte search "dentist near me" about 9,900 times a month.
How we run your Business Profile.
The same order for every client, because problems that cost you customers today come before growth.
- 1AuditEvery field, category, photo, review and duplicate checked against Google’s guidelines and your top competitors on the map.
- 2FixWrong details, duplicates, policy risks and verification problems fixed first, because they cost you customers today.
- 3BuildCategories, services, products, photos and a review request your team can use in seconds.
- 4GrowSteady photos, updates and review replies, tuned to what your customers search for each season.
- 5ReportCalls, direction requests, website visits and bookings every month, in plain language.
Your profile stays yours.
Google sets clear rules for any agency that manages a Business Profile. We follow every one of them, and we would rather you hear them from us first.
- You stay the owner
- You keep ownership of your profile at all times. We are added as a manager, with only the access the work needs.
- Nothing changes without your OK
- We reply to reviews and make bigger changes only with your written approval, and we never undo an update Google suggests without asking you first.
- The profile itself is free
- Google Business Profile costs nothing. What you pay us for is the work, and we put that in writing before we start.
- Leave whenever you like
- If you ever move on, you get full, exclusive control back within seven business days, as Google requires of every agency.
- No promises we cannot keep
- Nobody can guarantee a spot on the map. We promise the work, clear reporting and honest advice.
Google explains what to expect from any company that manages your profile in its notice on working with a third party.
Built for every kind of local business.
If customers can find you on Google Maps, your profile is working for you or against you. We manage profiles for single-location shops and for brands with many locations.
Your Google profile decides who gets the call for locksmiths, appliance repair, auto repair, towing, dental and orthodontics, urgent care, optometrists, hair salons, veterinary clinics, criminal defense, self storage, restaurants, food and beverage, and every industry we serve.
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Shops and showrooms
Stores and showrooms that live on walk-ins and direction requests, with in-store products and photos that make people want to visit.
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Restaurants and cafes
Menus, reservations and hours that are always right, and the photos and reviews people check before they choose where to eat.
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Service-area businesses
Contractors, cleaners and mobile services that visit customers, with the address hidden and the service area set up the way Google requires.
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Multi-location brands
Chains, franchises and practices with consistent names, hours and categories across every location, and reporting for each one.
- Home services and contractors
- Doctors, dentists and vets
- Restaurants, cafes and bars
- Retail shops and showrooms
- Law, finance and insurance offices
- Auto dealers and repair shops
- Real estate and property management
- Fitness, beauty and personal care
- Hotels, venues and attractions
- Schools, daycares and nonprofits
- Franchises and multi-location brands
- B2B and professional services
Running many locations? Our multi-location local search framework shows how we keep every listing consistent.
Charlotte, the Carolinas and nationwide.
Our office is in Charlotte, and many of our clients are local businesses across the metro, where we know the neighborhoods, the competition and how the map changes from Uptown to the suburbs. We manage profiles the same way for businesses across North and South Carolina and nationwide. If you serve a local area, start with your town's page:
Questions about Google Business Profile management.
How much does Google Business Profile management cost?
The profile itself is free from Google. Our management is quoted once we have seen your profile, your competition and your goals, because a single shop and a twenty-location brand need very different work. There are no packages: you get a plan built around your own numbers. Talk to us and we will show you what the first months would include.
Is Google Business Profile management the same as Google My Business management?
Yes. Google My Business was renamed Google Business Profile, and most editing now happens right inside Google Search and Maps. Plenty of people still search for Google My Business management, Google My Business optimization or GMB optimization, and all three refer to managing and improving the same listing.
How long does it take to see results?
Fixes such as a wrong category, wrong hours or a duplicate listing can change what customers see within days of Google accepting the edit. Climbing the map in a competitive area takes months of steady reviews, photos and relevance work. You see the trend in calls, directions and visits every month.
Can you guarantee the top Google Maps ranking or a spot in the Google Map Pack?
No, and nobody honest can. Google decides your Google Maps ranking, and the Google Map Pack results change with where each searcher is standing. We promise the Google Maps SEO work, a guideline-safe approach and clear reporting, and we judge success by calls and visits, not by a single ranking.
My profile was suspended. Can you help?
Yes. Overtop Media Digital Marketing diagnoses the exact guideline trigger behind the suspension, brings your profile and supporting entity records into full compliance, compiles your official business documentation, and manages the formal Google reinstatement appeal from start to finish.
Can you remove bad reviews?
Genuine customer reviews cannot be deleted simply for being negative, and any agency promising otherwise puts your listing at risk. Overtop Media Digital Marketing flags and escalates policy-violating spam or conflict-of-interest reviews with documented evidence, while crafting professional, conversion-protective responses to legitimate feedback.
Do you buy or reward reviews?
Never. Incentivized, gated, or purchased reviews violate both Google policy and FTC regulations and can trigger permanent profile penalties. Instead, Overtop Media Digital Marketing builds compliant, high-response customer review workflows into your daily operations so your authentic five-star volume compounds steadily.
I work from home or visit my customers. Can I still have a profile?
Yes. For contractors and mobile trades that visit customers on site, Overtop Media Digital Marketing configures a compliant service-area profile that protects your residential privacy, defines your core revenue towns, and prevents the address-display errors that frequently trigger suspensions.
Can I have a profile for every city I serve?
Google requires verified, staffed physical operations for each standalone profile and suspends virtual offices or unstaffed mailboxes. When you serve multiple towns from one base, Overtop Media Digital Marketing pairs your primary Google Business Profile with dedicated city and service pages on your website so you capture searchers across every town in your territory.
Do you manage profiles for multiple locations?
Yes. For chains and franchises we organize the locations into groups, keep names, hours and categories consistent, help verify new locations, and report each location next to the brand total.
Will I still own my profile?
Always. You stay the primary owner and add us as a manager, so the listing and its reviews remain yours whatever happens. If you ever move on, you get full control back within seven business days.
What happened to messaging and questions and answers on profiles?
Google ended chat on Business Profiles in July 2024; where available, customers can now reach you through a WhatsApp or text link instead. The questions and answers section now appears only for some categories and regions, and Google Maps answers many questions with AI. We focus on the information those answers are built from: a complete profile, steady reviews and a clear website.
How do Google Business Profile optimization services work with Google Maps SEO and Google Ads?
Your Google Business Profile optimization services and Google Maps SEO win the Google Map Pack, website SEO wins the organic results below it, and Google Ads can buy the spots above both. We plan them together, so your listing, your website and your ads tell the same story and you do not pay for clicks your profile already wins.
Do you work with businesses outside Charlotte?
Yes. We manage Business Profiles for businesses across the Charlotte metro, the Carolinas and nationwide, from our Charlotte office.
Start getting found on Google Maps.
Tell us about your business and where your customers are. We will show you what your profile is missing, who you are up against on the map, and what it would take to win more calls and visits.