TikTok Ads Agency Charlotte: short videos that bring in real customers.

You set the budget, and TikTok charges for the views, clicks or results your ads get, so there is no fixed price. What you pay for each lead or sale depends on your offer, your area, your videos and how competitive your category is. We size the budget from what a customer is worth to you and raise it only when the numbers support it. Every client gets a custom plan, so we do not publish price lists.

TikTok requires a daily campaign budget of more than $50 and more than $20 a day for each ad group, the audience and placement settings inside a campaign. For campaigns that send people to your website, TikTok recommends at least $30 a day per ad group in North America. For a first test, most businesses spend roughly $1,500 to $2,000 in media over a month.

They usually are if your customers are under about 50, what you sell looks good on video, and you can supply or approve a few short videos a month. They are a weaker first choice if your customers are mostly over 65 or only look for you in an emergency, where search ads come first. We check the fit for your business before you spend anything.

Yes. TikTok reports that 47 million American adults found a local business through a TikTok video in the past year, and you can target the Charlotte DMA, a county, a city or specific zip codes. Restaurants, shops, salons, home services and event businesses tend to do well, because their work is easy to show on video.

Often both. TikTok and Instagram Reels reach many of the same people with similar vertical videos, so one set of videos can work on both. TikTok tends to reach new people at a lower cost, while Meta has more years of buying data. We plan them as one budget and move money to whichever brings customers at the better cost.

Spark Ads run an existing TikTok post, yours or a creator's with their permission, as an ad, so views, likes and follows count on the original post. Creators are not required, but videos made by real people usually beat polished commercials on TikTok. We book local creators directly when they fit, so you avoid the usual agency markup.

No. Many of our clients never appear in their ads. A business account that posts now and then helps, because Spark Ads can boost your best posts, but we can run ads from creator videos and footage of your work instead.

We install the TikTok Pixel and connect the TikTok Events API, a server-side connection that catches conversions browsers miss. We track calls and forms, send back which leads became customers, and compare results with and without TikTok spend. People often see a TikTok ad and buy later through Google or Amazon, so we look beyond the last click.

You do. Your ad account sits in your own TikTok Business Center and we work in it with the access you give us, so you keep it if you ever leave. Videos you film are yours, and we agree usage rights with creators before anything is filmed.

Lead and traffic campaigns usually bring the first results within days. The first few weeks are for testing videos and audiences and cutting waste; most businesses can judge TikTok fairly after about a month, and the cost of each customer usually falls as the account learns which videos work.

Yes. In January 2026 a new US joint venture took over TikTok's US data, algorithm and content moderation, and advertising continued as normal. TikTok reports that more than 200 million Americans use the app, and it launched new US ad products in October 2026.

No. Our office is in Charlotte and we know the Charlotte metro market well, but Overtop Media Digital Marketing runs TikTok ads for businesses across the United States. Local or national, you work with the same team you meet on the first call.