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TikTok ads success stories: what short video ads do when they are run well.

Thousands of leads for a heating company, extra restaurant visits in a single day, cheaper sign-ups, sales that showed up on Amazon. Each story below shows a result TikTok published, the decisions behind it and how we would put the same play to work for your business.

What the winners had in common.

A heating company, a coffee chain, a lender and a garage-born snack brand all won on TikTok with the same few decisions. These are the patterns, and the ones we build into every TikTok account we run.

They let real people make the ads
Creator videos and customer posts, run as Spark Ads, beat polished commercials. Topline Heating and Air brought in 59 new creator ads a week; 7 Brew turned customer and creator posts into ads.
They asked for one clear action
A short form inside the app, a visit, an order. AdvantageAutoLoans and Stepful used TikTok’s lead generation campaigns so asking for a quote took seconds.
They aimed at the right places
Jack in the Box showed its ads only in markets with restaurants; 7 Brew targeted the zip codes around its stores. Local targeting kept every dollar near a door people could walk through.
They kept the videos coming
TikTok audiences tire of an ad quickly. The winners tested many versions at once and kept replacing the ones that stopped working.
They measured past the last click
SeaWorld and Liquid I.V. used controlled lift tests, and found sales a last-click report would have missed, including orders on Amazon. A server-side Events API connection keeps the tracking honest.

Your business, the same playbook.

These results come from businesses of every size, and the ideas behind them work on a local budget as well as a national one. Overtop Media Digital Marketing is a TikTok Marketing Partner in Charlotte that runs TikTok ads alongside Google, Meta and the rest of your marketing, for local businesses and brands selling across the country. See how we work on our tiktok ads management page, or ask us which of these plays fits your business.

Start growing your business with TikTok ads.

Tell us about your business and your goals. We will show you which of these plays fits, and what it would take.

Start growing with TikTok ads Or call (704) 237-0707

Results as published by TikTok in its success stories. Results for other businesses will differ.