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Microsoft Ads success stories: what Bing and Microsoft ads do when they are run well.

A plumber paying 78% less per qualified lead, a bank with 40% more conversions, a software maker cutting the cost of a new user to under $5. Each story shows a real result, the decisions behind it and how we would put the same play to work for your business.

What the winners had in common.

Plumbing, banking, mattresses and holidays. Different businesses, the same few decisions behind every result on this page, and the ones we build into every Microsoft Ads account we run.

They measured what pays
Qualified leads, sales value, new paying users. Not clicks. Every winning account here tracked the outcome that mattered with conversion tracking, so bidding could follow money instead of traffic.
They gave the automation good signals
Clarks, NAOMI, Puffy and icelolly let Performance Max and smart bidding do the heavy lifting, but only after feeding them product data, past visitors and realistic return targets.
They used the format built for the job
Local service ads for a plumber, Microsoft Store ads for an app, shopping ads for an online drugstore. Matching the ad to how the customer buys beat forcing everything into plain text ads.
They kept testing their ads
BBVA Mexico used Copilot to write and test new ad versions instead of running the same few headlines for months. Fresh creative kept costs falling.
They compared against their own baseline
Len The Plumber and icelolly judged the new approach against their usual Search campaigns in the same markets, so the gain was real, not a good month.

Your business, the same playbook.

These results come from businesses of every size, and the ideas behind them scale down as well as up. Overtop Media Digital Marketing is a Microsoft Advertising Partner and a Google Partner in Charlotte that runs Bing and Microsoft Ads for local businesses and national brands, alongside their Google and Meta advertising. See how we work on our microsoft ads management page, or ask us which of these plays fits your business.

Start growing your business with Microsoft ads.

Tell us about your business and your goals. We will show you which of these plays fits, and what it would take.

Start growing with Microsoft ads Or call (704) 237-0707

Results as published by Microsoft Advertising in its success stories. Results for other businesses will differ.