Omnisend success stories: what email, SMS and push do for online stores when they are run well.

Name: Overtop Media Digital Marketing
Address: 933 Louise Ave Suite 101-18, Charlotte, NC, 28204, US
Telephone: (704) 237-0707
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Half again more revenue per email, a bigger Black Friday, a new online store at $100K in three months, sign-ups up 150% in four weeks. Each story below shows a result Omnisend published about one of its customers, the decisions behind it and how we would put the same play to work for your business.

Sports and outdoors 50% increase in revenue per email on promotional campaigns, compared with its previous email platform
Kerrits
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Health and wellness 150% increase in newsletter sign-ups during the four-week test
Organic Aromas
Read the story
Software and technology 60-70% open rates after restoring its domain reputation, up from 5-7%
AcreValue
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Fashion and apparel 77.33% year-over-year increase in Black Friday to Cyber Monday revenue from Omnisend, 2024 against 2023
Rachel Riley
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Retail 525% increase in revenue from Omnisend, from €82,857 in 2022 to €518,860 in 2025
Dukier
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Food and beverage 460% increase in email-triggered revenue in the six months after moving to Omnisend
To’ak Chocolate
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Retail $100K in sales in the first three months selling online
Silver Street Jewellers
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Travel and hospitality $247 in revenue for every $1 spent on Omnisend
AirGuru
Read the story

What the winners had in common.

Riding apparel, chocolate, dog leashes and travel deals. Different products and countries, the same few decisions behind every result on this page, and the ones we build into every Omnisend account we run.

They automated the moments that sell: Welcome, cart, browse and product abandonment messages ran on their own for every shopper. Across Omnisend’s own customers, automated workflows are a small share of sends and a large share of revenue.
They segmented before they sent: Product lines, languages, families and engagement levels each got their own segments, so every message reached people it was meant for.
They grew the list on purpose: Pop-ups tested one week at a time, sign-up offers and text sign-ups turned more visitors into subscribers the store could reach again for free.
They used each channel for its job: Email for the story, text for urgent moments and web push for visitors who never subscribed, planned as one program.
They protected the inbox: Sending to engaged people, cleaning out silent addresses and testing offers kept messages in the inbox and customers on the list.

Your business, the same playbook.

These results come from businesses of every size, and the ideas behind them scale down as well as up. Overtop Media Digital Marketing is a Charlotte agency of Omnisend experts that builds and runs Omnisend email, SMS and push for online stores and local businesses, alongside the Google, Meta and Microsoft ads that bring in new customers. The results above were published by Omnisend about its customers; they are not OVERTOP client results. See how we work on our Omnisend email, SMS and push management page, or ask us which of these plays fits your business.