B2B advertising · Google Partner · Charlotte, NC
LinkedIn Ads Agency Charlotte: B2B ads that reach the people who sign the contract.
Your next clients are on LinkedIn today, listed by job title, company and industry. Overtop Media Digital Marketing runs LinkedIn ads that put your business in front of the people who make buying decisions, turn them into qualified leads and meetings, and prove what that pipeline is worth.
- 1.3B+LinkedIn members worldwide
- 290M+members in North America
- 130M+decision makers you can reach
- Since 2009growing businesses from our Charlotte office
The short answer
Who should run your LinkedIn advertising?
A team that knows who signs your contracts, connects every lead to your sales pipeline, and runs LinkedIn as part of one plan with your search and social ads.
LinkedIn is the one ad platform where you choose your audience by the facts that matter in business: job title, seniority, company, industry and company size. That precision costs more per click, so the money is made or lost in the targeting, the offer and the follow-up. Overtop Media Digital Marketing is a full-service agency in Charlotte, a Google Partner growing businesses since 2009. We run LinkedIn for B2B companies alongside Google Ads management and Microsoft Ads, so the demand LinkedIn creates is caught when buyers start searching.
- Built around your buying committeeEvery role that signs, approves or influences the deal, reached by company, job function and seniority.
- Judged on pipeline, not clicksYour CRM connected so LinkedIn learns which leads become meetings, opportunities and customers.
- One plan with search and socialA Google Partner and Microsoft Advertising Partner running LinkedIn with Google, Microsoft and Meta as one budget.
The people who make business decisions are here.
LinkedIn is where professionals keep their job title, employer and skills up to date, which is exactly what B2B targeting needs. More than 130 million of its members are decision makers.
- ~100%of Fortune 500 companies are on LinkedIn
- 67.1Mcompanies and organizations with a LinkedIn Page
- 25%more likely to click relevant ads than users on other platforms
- 51%more trust in branded content on LinkedIn
Sources: member counts from the LinkedIn Pressroom, About LinkedIn (2026). Company Pages and member research from LinkedIn Marketing Solutions, LinkedIn audience and LinkedIn’s member research; decision makers as stated on LinkedIn’s small business advertising page.
Reach the buying committee, not just a job title.
Most business purchases involve several people: someone who has the problem, someone who controls the budget, and someone who signs. We build your LinkedIn audiences around all of them, and leave out the people who will never buy.
- Job function and seniority
- Finance directors, IT managers, operations leads, owners: the people with the problem and the budget, not students or job seekers.
- Company, industry and size
- Aim at the industries and company sizes you sell to, from 10-person firms to enterprises, in Charlotte or across the country.
- Your target account list
- Upload the companies you want to win and LinkedIn matches them against more than 13 million company Pages, so every dollar goes to your list.
- Your own customers and visitors
- Reach people who visited your site, opened your emails or already buy from you, and exclude current clients when you only want new ones.
- Lookalike buyers
- Predictive audiences find more people who resemble your best leads and customers, based on your own data.
The right LinkedIn ad for every step of the sale.
Six formats our clients rely on. Open each one to see what it does for your business and the evidence behind it.
Sponsored posts and video in the feed
Single image, carousel and video ads that appear in the LinkedIn feed between posts from colleagues and peers. This is where most programs start: it builds familiarity with the people who will later compare vendors, and it feeds every other format with an audience that already knows your name.
LinkedIn reports that video ads drive 3x higher engagement than non-video formats (LinkedIn data, 2025).
Lead Gen Forms that fill themselves in
A prospect taps your ad and a form opens inside LinkedIn, already filled in with their name, job title, company and email from their profile. One more tap and the lead is in your CRM. Less typing on a phone means more completed forms, and the details are accurate because they come from real profiles.
Hiredly, a recruitment company, saw 2x higher form fill rates than LinkedIn benchmarks, and 70% of its LinkedIn leads became sales-qualified.
Thought Leader Ads from your own people
Posts written by your founder, your experts or your happy clients, promoted to the accounts you want to win. Buyers trust people more than logos, so a respected voice from your company or a customer’s endorsement often earns far more attention than the same message from your brand page.
Smokeball Australia earned 186% higher return on ad spend when customers posted its testimonial videos as Thought Leader Ads, compared with the same videos run as standard ads.
Conversation and message ads
A personal message in the LinkedIn inbox, sent in the name of a real person at your company, with clear choices the reader can tap: book a call, get the guide, see pricing. It is the closest thing to a warm introduction at scale, and it works best on people who already know you.
LinkedIn says more than 1 in 2 prospects open a LinkedIn message ad.
Event ads that fill the room
Webinars, launch events, open houses and LinkedIn Live sessions, promoted to the right people with one-tap registration. Events turn strangers into contacts you can follow up with, and the people who attend are already halfway to a sales conversation.
LinkedIn’s internal data (2025) shows event ads bring 4.4x more registrations.
Document ads for guides and reports
Let buyers read the first pages of a guide, checklist or report right in the feed, then unlock the rest with a lead form. Useful content earns the contact details, and the leads arrive already educated about the problem you solve.
Lacework, a cloud security company, used document and video ads to nurture buyers before asking for a demo and reported a 6X return on ad spend with 30% lower cost per lead.
Format figures as published by LinkedIn on its video, event and message ad pages. Customer results are from LinkedIn-published success stories, written up in our LinkedIn ads success stories.
Why lead forms alone disappoint
Most of your buyers are not ready to buy today.
Companies change banks, software and suppliers every few years, not every few weeks. Research by LinkedIn’s B2B Institute found that at any given time about 95% of your potential buyers are out of the market. An account that only asks for a form talks to the 5% and pays a premium for them.
We plan LinkedIn in two parts: content that makes the 95% remember you, and offers that capture the 5% who are ready now. That is how the strongest stories LinkedIn has published were built, and why we judge the program over months, not on week-one form fills.
Source: The B2B Institute at LinkedIn, the 95-5 rule (research with the Ehrenberg-Bass Institute).
What can you afford to pay for a LinkedIn lead?
LinkedIn leads cost more than leads elsewhere, and they are often worth much more. Put in your own numbers to see where a lead pays for itself. Nothing here is a benchmark; it is your business math.
Target cost per lead
$250
Break-even is $750 per lead. Below the target, LinkedIn returns 3x what it costs in first-year revenue from the leads that close.
Get a plan built on your numbersLinkedIn’s own minimum budget is $10 a day per campaign, and it suggests $25 a day for new advertisers (LinkedIn Marketing Solutions, how to maximize your budget). Real B2B tests usually need more; we size the budget to your audience and your goal.
Measured in pipeline, not likes.
A LinkedIn lead is only worth what it turns into. We connect your ads to the systems that know: your website, your phone and your CRM, so you see which campaigns produce meetings, opportunities and revenue.
- Every lead, call and booked meeting tracked to the campaign and ad that produced it.
- Your CRM connected, so LinkedIn sees which leads became opportunities and customers and finds more like them.
- Company engagement reports that show which of your target accounts are warming up, before they fill out a form.
- LinkedIn read side by side with Google, Microsoft and your website, from the same numbers, so no channel double counts.
Why this matters, and how we do it across every channel: turning real sales data into better leads and server-side tracking and attribution.
What LinkedIn ads have done for businesses like yours.
Lower cost per lead, more qualified meetings, more pipeline. Read what each company did, why it worked and how we would run the same play for you.
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Alaan
Read the story -
Smokeball Australia
Read the story -
Firebolt
Read the story -
Hiredly
Read the story -
NowToBizness
Read the story -
Eftsure
Read the story -
Lacework
Read the story -
UniSA Online
Read the story
See all LinkedIn ads success stories
Results as published by LinkedIn in its customer stories, achieved by those companies, not by OVERTOP. Results for other businesses will differ.
One B2B advertising team for every channel.
LinkedIn ads work best as one part of a plan. As a full-service B2B advertising agency, we run the channels around it too, so nothing works against anything else.
- LinkedIn ads work here LinkedIn reaches the committee Decision makers meet your name before they need you.
- Google and Microsoft catch the search When they start looking, you are the answer.
- Your website turns visits into leads Clear pages that make booking a call easy.
- Your CRM proves what paid off Every channel judged on the same pipeline data.
Google Ads
Once LinkedIn makes your name familiar, buyers search for it. Search ads make sure they find you and not a competitor, planned on one budget with LinkedIn.
Microsoft Ads
The only search ads that can use LinkedIn profile data, so you can raise bids when someone from a target company or job title searches on Bing.
Facebook and Instagram
Owners of small and mid-size businesses scroll there too. Meta ads add reach for offers that do not need a job-title filter.
Your website, email and CRM
Landing pages that convert, follow-up that answers the same day, and reporting that ties every channel to revenue.
Built for businesses that sell to businesses.
If your customer has a job title, LinkedIn can find them. We run LinkedIn ads for startups and established firms, for local companies selling across the Charlotte region and for national B2B brands.
- Software and SaaS companies
- Professional services: law, accounting, consulting
- Banks, lenders, fintech and insurance
- Manufacturers and industrial suppliers
- IT services and cybersecurity
- Staffing, recruiting and HR services
- Commercial real estate and construction
- Logistics, distribution and energy
- Healthcare and life sciences suppliers
- Education, training and certifications
- Associations and B2B events
- Local businesses that sell to other businesses
How we run your LinkedIn ads.
No packages and no templates. Every client gets a plan built around what a new client is worth to them, and the order below never changes.
- We map your buyers and your numbersWho signs, who influences, what a customer is worth and how long the sale takes. If LinkedIn is the wrong channel for your goal, we tell you and point the budget somewhere better.
- We connect measurement firstConversion tracking, your CRM and lead routing set up before launch, so every lead is followed up the same day and every result is counted.
- We build the audience and the offerTarget accounts and roles, plus a reason to engage: a useful guide, an event, a consultation or a strong point of view from your own people.
- We launch, test and cut wasteFormats, messages and audiences tested against each other. Budget moves weekly to what produces qualified leads, away from what only produces clicks.
- You see pipeline, not vanity metricsA plain-language report on leads, meetings, opportunities and revenue influenced, with the reasoning behind every change.
Charlotte first. Nationwide when you are ready.
Charlotte is one of the country’s great B2B markets, with banking and financial services, energy, manufacturing, logistics and a fast-growing technology scene. Our office is at 933 Louise Ave, so we know the companies, the commute patterns and the competition. We run LinkedIn ads for B2B businesses in Huntersville, Concord, Matthews, Mooresville, Fort Mill and Rock Hill and the rest of the Charlotte region, and for companies selling across the United States. Local or national, you work with the same team.
Questions about LinkedIn ads.
How much do LinkedIn ads cost?
There are two parts. The ad budget goes to LinkedIn, which runs an auction, so prices depend on who you target and how many other advertisers want them. LinkedIn’s own minimum is $10 a day per campaign, and it suggests about $25 a day for new advertisers. A useful B2B test usually needs more, because the audiences are premium. Our management is quoted separately once we understand your goals, because every client gets a custom plan rather than a package.
Are LinkedIn ads worth it?
For businesses that sell to other businesses, usually yes, when the deal is worth enough to pay for a premium audience. LinkedIn is the only platform where you can pick buyers by job title, seniority, company and industry from their own profiles. Clicks cost more than on Facebook, so the math depends on your deal size and close rate. Use the calculator on this page, or let us run the numbers with you.
What is the difference between a LinkedIn ads agency and running ads myself?
Anyone can open Campaign Manager. The difference is in the targeting choices, the offer, the creative and above all the measurement: connecting your CRM so LinkedIn optimizes for real opportunities, cutting waste every week, and running LinkedIn together with search so the demand it creates is captured. Most of the wasted money we see in self-run accounts comes from broad targeting and judging campaigns on clicks.
LinkedIn ads or Google Ads: which should I start with?
If people already search for what you sell, start with search, because it catches buyers who are ready. LinkedIn is stronger when there is little search demand, when the buyer is a specific job title, or when you need to reach decision makers before they start looking. Most B2B companies end up using both, planned as one budget.
Do LinkedIn ads work for small businesses?
Yes, when you sell to other businesses. A small firm can aim a modest budget at the exact roles and companies it serves, in its own region or nationally. The key is a narrow audience, a useful offer and fast follow-up, so each lead counts.
Can you target specific companies?
Yes. We upload your list of target accounts and LinkedIn matches it against more than 13 million company Pages, then we focus your ads on the right roles inside those companies. This is the basis of account-based marketing on LinkedIn.
What are Thought Leader Ads?
Ads that promote a post written by a real person, such as your founder, an expert on your team or a happy client, instead of your company page. Buyers tend to trust people more than brands, so these ads often earn more attention and engagement.
How fast will LinkedIn ads produce leads?
Lead Gen Form campaigns can produce the first leads within days. Business purchases take longer, so the meaningful result, qualified meetings and opportunities, usually builds over the first few months as the campaigns learn and as brand content warms up your market.
How do you measure LinkedIn results?
By pipeline. We track leads, meetings, opportunities and revenue back to the campaign, connect your CRM where possible, and compare LinkedIn with your other channels using the same numbers. You get a plain-language report of what changed and what we are doing next.
Do you only work with Charlotte businesses?
No. Our office is in Charlotte and we know the region’s banking, energy, manufacturing and professional services markets well, but we run LinkedIn ads for B2B companies across the Carolinas and the United States.
Start growing your business with LinkedIn ads.
Tell us who you sell to and what a new client is worth. We will show you how many of those decision makers are on LinkedIn, and what it would take to win them.