Omnisend experts · Google Partner · Charlotte, NC

Omnisend email marketing experts: email, text and push that bring shoppers back.

Winning a first order is expensive. Keeping that customer should not be. Overtop Media Digital Marketing runs your Omnisend account, building the email, SMS and push program that turns first orders into regulars, for online stores in Charlotte and across the country.

Start growing repeat sales Call (704) 237-0707

150,000+ecommerce brands use Omnisend
$79average return for every $1 spent, by Omnisend’s own analysis*
30%of email revenue in 2025 came from automated emails, just 2% of sends
Since 2009growing businesses from our Charlotte office

The short answer

Who should run your Omnisend account?

A team that writes workflows for your products, segments by what customers actually do, and measures the result against your store’s real sales.

Omnisend is an email, SMS and web push platform built for online stores on Shopify, WooCommerce, BigCommerce, Wix and other store platforms. The platform is only as good as the program inside it. Overtop Media Digital Marketing has grown businesses from Charlotte since 2009, and we run Omnisend as part of one plan with your ads, so the customers you pay to win keep buying. It sits inside our wider email marketing services, alongside the other platforms we run.

Built from your store dataWorkflows, segments and offers written for your products, margins and buying cycle, not switched on from a template and left alone.
One plan with your adsA Google Partner that also runs Meta and Microsoft ads, so the customers your ads bring in are the ones email, text and push turn into regulars.
A Charlotte office you can visit933 Louise Ave, in Elizabeth. Local businesses get local people; online brands anywhere in the US get the same team.

* Omnisend’s footnote: the $79 average return is based on its internal analysis, an estimated average of ecommerce revenue attributed to email, SMS, push campaigns and automations sent by Omnisend merchants on paid plans in 2025; actual results may vary. Source: Omnisend homepage, October 2026.

2% of the emails. 30% of the revenue.

Automated messages, the ones that go out on their own after a sign-up, a cart or an order, are a tiny share of what stores send and a large share of what they earn.

Sources: Omnisend 2026 eCommerce Marketing Report, announced January 29, 2026 (2025 data from more than 150,000 brands), for the 2025 figures; Omnisend 2025 Ecommerce Marketing Report (2024 data), for the 2024 figures. Averages across Omnisend customers, as published by Omnisend. The campaign shares are the remainder of Omnisend’s automation figures.

Omnisend revenue cards showing separate sales totals for SMS, email and push

Email, text and push in one place.

Omnisend keeps every shopper’s orders, browsing and consent in one profile and reaches them by email, text or browser push from the same workflow. We decide what goes by email, what earns a text and what belongs in a push notification, so customers hear from you at the right pace.

EmailCampaigns and automated workflows, built in a drag-and-drop editor with ecommerce templates.
SMSTexts and picture messages, with consent forms, quiet hours and frequency caps built in.
Web pushBrowser notifications that reach visitors who never gave an email, included at no extra cost.
Forms and pop-upsPop-ups, flyouts, multi-step and spin-to-win forms that collect email and phone numbers.
SegmentsGroups built from purchases, browsing and engagement, updated automatically as customers act.
Omnisend AIHelp writing copy and subject lines, product recommendations and segments built from a plain request.

Channel details from Omnisend SMS marketing, Omnisend web push notifications and Omnisend AI, October 2026.

What a well-run Omnisend account does for your store.

Seven results stores hire us for. Open each one to see how we get there and the evidence behind it.

Omnisend abandoned cart workflow with a one-day wait, a split by cart value and an email

Omnisend segment builder with an AI prompt box and a list of pre-built segments

Phone showing a text message announcing a new summer collection with a short link

Browser push notification from a demo store reminding a shopper about the cart he left

Three Omnisend email templates: a welcome email, a cart reminder and an order confirmation

A list that grows every day

Every result in email and text starts with who is on your list. We set up sign-up forms for desktop and mobile, a reason to join that fits your margins, and a second step that asks for a phone number. Then we test timing, offers and designs until more of your visitors subscribe before they leave.

A US aromatherapy brand grew newsletter sign-ups 150% in four weeks by testing one Omnisend form a week, per an Omnisend-published story.

Abandoned carts and browsers brought back

Most shoppers leave without buying. Workflows follow up on their own: a reminder of the cart they left, the product they looked at twice, the item back in stock. We write each message for your products, decide which ones go by email, text or push, and test the wait times until the workflow earns its keep.

Across Omnisend customers, cart, welcome and browse abandonment messages produced 87% of automated orders in 2024, according to Omnisend’s 2025 report.

The right message to the right customers

One big list treated the same way wears people out. We build segments from what customers actually do: what they bought, how much they spend, when they last opened and what they browse. Best customers hear about new arrivals first, quiet ones hear from you less, and nobody gets a discount they did not need.

A Madrid dog accessories brand earns about 45% of its Omnisend revenue from segmented campaigns, per an Omnisend-published story.

Text messages people are glad to get

Texts are read fast, which makes them powerful and easy to overuse. We collect consent properly, respect quiet hours by the customer’s time zone, and send texts only where they add something email cannot: a cart reminder, a drop, a delivery update, the last hours of a sale.

A Washington riding apparel brand’s cart reminder text converted at 15% and earned $2.87 per message, per an Omnisend-published story.

Push notifications for visitors without an email

Most visitors never fill in a form. Web push lets them opt in with one click, then hear about the cart they left or the price that dropped. We use it as a third channel for visitors email cannot reach yet, never as a way to send more of the same.

Omnisend reports a 22.9% conversion rate on push notification automations in 2025.

Emails that look like your brand

Good email design is quiet: clear products, one obvious button, readable on a phone and light enough to land in the inbox. We design reusable templates for welcome, cart and order emails in your brand, so every message looks like you and campaigns take hours to build, not days.

We test layouts and subject lines against each other, so design decisions come from your customers’ clicks.

Omnisend AI working, with a person in charge

Omnisend AI can write copy and subject lines, recommend products, build forms and segments from a plain request, and flag customers at risk of leaving. Used carelessly, AI sends more messages, not better ones. We use it where it measurably helps and review every customer-facing change before it goes live.

Every AI-written subject line or segment is checked against your brand voice and your results before it ships.

Business results are from the Omnisend-published stories further down this page. Platform figures from Omnisend’s reports cited above.

Your biggest weekend is built in September

Black Friday runs on your own list.

Ad prices peak over the holidays, and so does competition for every click. The stores that win the season are the ones with a large, engaged list and workflows already tuned, so the busiest days run on customers they do not have to pay to reach again.

Nearly 2xaverage order value in Q4 2025, even as click volume dropped, across Omnisend brands
$744.37average order from birthday automations in 2025, more than 4 times the platform average
30.7%average email open rate across Omnisend brands in 2025

Source: Omnisend 2026 eCommerce Marketing Report, 2025 data. Open rates are inflated by mail privacy features, so we judge programs on clicks and orders.

Woman working on a laptop beside an Omnisend workflow with email, SMS and push steps

What could your automated messages be earning?

A quick sizing from your own campaign numbers and Omnisend’s published average. It is a rough estimate, not a forecast; your free plan replaces it with your own data.

Estimated monthly revenue from automated messages

$4,800

Your campaigns earn about $0.20 per email. At Omnisend’s average of 16 times more per send, each automated message would earn about $3.20.

Omnisend’s 2026 report found automated emails earned 16 times more per send than scheduled campaigns across its brands in 2025. Your own gap may be smaller or larger; we measure it in your account.

Get your real numbers

Multiplier from the Omnisend 2026 eCommerce Marketing Report. Nothing you type leaves this page.

Why "just turn on the pre-built workflows" leaves money behind.

Omnisend makes it easy to switch on ready-made workflows in an afternoon. It is a fine start and a costly place to stop.

A switched-on account

Pre-built workflows switched on and left alone
One list, and everyone gets everything
A discount in every message
Email, text and push planned separately
Attributed revenue taken at face value
Inbox placement ignored until sales drop

Run by OVERTOP

Workflows written for your products, margins and buying cycle
Segments by purchases, value, engagement and location
Offers only where they change behavior, so margins hold
One schedule across email, text and push
Results checked against your store’s total sales
Sender setup, list cleaning and warming from day one

Why each one matters

Templates are a starting point
Omnisend ships with ready-made workflows, and switching them on beats having nothing. But a template does not know that your customers reorder every 45 days, that your best sellers have thin margins, or that half your buyers shop on their phones at night. We rewrite the timing, content and offers for your business.
Segments protect the list
Sending every campaign to everyone trains people to ignore you, and mailbox providers notice. We send more often to the people who engage and buy, less often to the rest, and retire addresses that only hurt delivery.
Discounts are expensive
A coupon in every email teaches customers to wait for one. We use offers where they move a decision, and lead with product, proof and timing everywhere else.
Three channels, one customer
When email, text and push are planned in separate calendars, customers get the same promotion three times in an hour. We plan them together and decide which message goes by which channel.
Attribution needs a reality check
Omnisend lets you set attribution windows per channel, and any platform will credit itself with sales that would have happened anyway. We compare against your store’s total revenue and use holdout groups, so you know what email, text and push actually added.
Delivery is the first job
The best workflow earns nothing in a spam folder. We set up sender authentication on your domain, warm new sending gradually, watch inbox placement and clean the list, so your messages land where customers read them.

Omnisend sales dashboard with campaign and workflow performance tables

Proof email, text and push add sales, not just credit.

Every platform likes to take credit for sales that would have happened anyway. Before we ask you to invest more in email, text and push, we show you what they added to your business.

Omnisend results compared with your store’s total revenue, not reported on their own.
Attribution windows set deliberately for each channel, and holdout groups that receive nothing.
Repeat purchase rate, customer value and list growth tracked every month.
Email, text, push and your ads read from the same order data, so no channel double counts.

One team for every channel.

Omnisend works best as part of a plan, not a separate account someone checks once a month. Here is where it fits in our email marketing work and the rest of your marketing.

Ads bring in new shoppers Google, Meta and Microsoft ads put your products in front of people ready to buy.
Your website captures them Fast pages and sign-up forms turn visits into first orders and subscribers.
Omnisend works here Omnisend brings them back Email, text and push turn first orders into the second, third and tenth.
Analytics proves what paid off Every channel judged on the same store revenue.

Google Ads
Search and Shopping ads bring in buyers who are ready now, and every new customer enters your welcome workflow.
Meta ads
Facebook and Instagram ads find new customers who look like your best ones, using your Omnisend segments, and bring them to your sign-up offer.
Microsoft Ads
Bing search and shopping ads reach buyers Google misses, often at a lower cost per click, and feed the same list.
Analytics and tracking
One set of numbers for every channel, tied to real orders, so email, text, push and ads are judged the same way.
Other email platforms
Not on Omnisend, or not sure it is the right fit? We also run Klaviyo, Mailchimp, HubSpot, ActiveCampaign and Constant Contact programs, and we will tell you honestly which one fits your business.

What Omnisend has done for stores like yours.

These results were published by Omnisend about its customers, not OVERTOP clients. Each story shows what the business did and how we would run the same play for you.

See all Omnisend success stories

How we work.

Every store gets a plan built around its customers and margins. No copied workflows, and no sending for the sake of sending.

Four Omnisend setup steps: connect, build audience, automate and send

We audit what you have
Deliverability, list health, workflows, forms, segments and attribution, checked against your store’s real sales. If you are not on Omnisend yet, we look at whether it fits your business before you switch.
We fix delivery and data first
Sender authentication, store integration, clean consent for email and text, and tracking that ties every message to orders.
We build the workflows that sell
Welcome, cart and checkout, browse, post-purchase, back in stock, birthday and win-back, written for your products and tested from the first week.
We run campaigns on a calendar
Launches, restocks, seasonal moments and Black Friday planned months ahead, sent to the segments most likely to buy, across email, text and push.
You see what it earned
A plain-language monthly report on revenue, repeat orders and list growth, checked against your store totals, with the reasoning behind every change.

Clothing shop owner smiling at her laptop beside a rail of shirts

Charlotte first. Nationwide when you are ready.

Our office is at 933 Louise Ave in Charlotte. We run Omnisend for boutiques, makers and online stores in Concord, Huntersville, Matthews, Gastonia, Rock Hill and Mooresville and the rest of the Charlotte region, and for online brands selling across the United States.

A shop that sold in person can win online too. A jewelry maker that lost its in-person shows made $100K in its first three months online. Read the Silver Street Jewellers Omnisend story to see how.

How we think about keeping customers, in writing.

Questions about Omnisend email, SMS and push.

What does an Omnisend expert actually do?

We set up and run the whole program: store integration, sign-up forms, automated workflows, segments, campaign planning, email design, text and push messages, deliverability and reporting. You approve the plan and the big decisions; we do the building, writing, testing and monthly improvement.

Is Omnisend good for Shopify stores?

Yes. Omnisend is built for online stores and connects to Shopify, Shopify Plus, WooCommerce, BigCommerce, Wix and other store platforms, with more than 305 pre-built integrations. Orders, carts and browsing sync automatically, so workflows and segments respond to what each shopper does.

Omnisend or Klaviyo: which is better for my store?

Both are strong ecommerce platforms with email, text, segments and automation built on store data. Omnisend includes web push and is often simpler to run for small and mid-sized stores; Klaviyo has deeper data and analytics tools for larger brands. We work in both and recommend the one that fits your store, your team and your budget.

Can you move us to Omnisend from Mailchimp, Klaviyo or another platform?

Yes. We move your subscribers with their consent records, rebuild your workflows and templates, connect your store, and warm up sending on your domain so inbox placement does not drop. We plan the switch around your sales calendar, never in the weeks before a big promotion.

How much does Omnisend cost?

Omnisend has a free plan for up to 250 contacts and 500 emails a month. Paid plans (Standard, Pro and Custom) scale with your number of contacts. Web push is included at no extra cost, and text messages are paid per message at rates that depend on the country. Our management fee is quoted after we understand your business, so we do not publish price lists.

What does the “$79 for every $1” figure mean?

It is Omnisend’s own estimate: the average ecommerce revenue attributed to email, SMS, push and automations sent by Omnisend merchants on paid plans in 2025, for every dollar spent, based on Omnisend’s internal analysis. Omnisend notes that actual results vary. We judge your program on your own store revenue, not on averages.

Is SMS marketing worth it, and is it legal?

For most stores, yes, when it is used sparingly for messages that matter: cart reminders, drops, delivery updates and the last hours of a sale. Texting needs clear, separate consent, quiet hours and an easy way to opt out. Omnisend has consent-friendly forms, quiet hours and frequency caps, and we set those rules up from the start.

Which Omnisend workflows should every store have?

At minimum: a welcome series, abandoned cart, browse and product abandonment, and a post-purchase workflow. Depending on what you sell, back in stock, birthday, reorder reminders and win-back usually come next. Order matters: we build the workflows with the most revenue at stake first.

Does Omnisend work for businesses that are not online stores?

Omnisend is built for ecommerce, so stores get the most from it. Service and local businesses can still use it for newsletters, sign-up forms and simple automations, and one of the stories on this page is a software company. If you mainly book appointments or sell services, we may recommend another platform, and we will tell you why.

How fast will we see results?

Workflows start earning as soon as they go live, because shoppers are already abandoning carts and joining your list every day. Most stores see the first lift within weeks. Segments, testing and campaign planning compound over the following months.

Who owns the Omnisend account and our customer data?

You do. The Omnisend account, the list, the templates and the data stay in your name. We work inside your account with our own logins, and if we ever part ways, everything stays with you.

Do you only work with Charlotte businesses?

No. Our office is in Charlotte and we know the Charlotte metro market well, but Overtop Media Digital Marketing runs Omnisend for online stores across the United States. Local or national, you work with the same team you meet on the first call.

Plans as listed on Omnisend pricing and integrations on Omnisend marketing automation, October 2026.