Pinterest Business Partner · Google Partner · Charlotte, NC
Pinterest Ads Agency: reach shoppers before they pick a brand.
People open Pinterest to plan what they will buy next, and almost all of them search for ideas, not brand names. Overtop Media Digital Marketing runs Pinterest ads that put your business into those plans and turn them into orders, leads and store visits, for businesses in Charlotte and across the country.
- 640Mpeople use Pinterest every month worldwide
- 106Mmonthly users in the US and Canada
- 96%of top Pinterest searches name no brand
- Since 2009growing businesses from our Charlotte office
The short answer
Who should run your Pinterest ads?
A team that treats Pinterest as a sales channel, measures orders instead of saves, and plans it together with your search and social ads.
Pinterest is not another social feed. People come to it to plan a kitchen, a wardrobe, a wedding or a weekend, and they save what they want to buy. That makes it one of the few places where a business can meet customers before they have decided who to buy from. Overtop Media Digital Marketing is a Pinterest Business Partner and a Google Partner, growing businesses from Charlotte since 2009. If you already run Facebook and Instagram ads with us, Pinterest is often the next profitable step.
- Judged on sales, not savesRepins and impressions are nice. We manage your Pinterest ads to orders, leads and store visits you can count.
- One plan with Google and MetaA Pinterest Business Partner and a Google Partner, so the customers Pinterest inspires are there to catch when they search or scroll later.
- A Charlotte office you can visit933 Louise Ave, in Elizabeth. Local businesses get local people; national brands get the same team.
People come to Pinterest to shop.
Finding new products and brands is the number one reason people use Pinterest, and the audience has money to spend on them.
- No. 1reason people use Pinterest: to find new products and brands
- ~90%more likely to say they are ready to shop than users of other platforms
- 40%more spent in a month by weekly Pinterest users than by non-users
- 50%of Pinterest users worldwide are Gen Z, its fastest growing audience
Sources: reach, income and Gen Z figures from Pinterest audience insights (Pinterest internal data, Q2 2026; Comscore, US, January 2024; Pinterest analysis of the top 1,000 searches, global, June 2023). Ready-to-shop and spending figures from Pinterest for business (Reach3 and Talk Shoppe studies commissioned by Pinterest, US, 2024). Number one reason: GWI core survey, global, 2024, as published by Pinterest.
Searches for ideas, not brand names.
96% of the top searches on Pinterest do not include a brand. People type "small balcony ideas" or "fall wedding guest dress", then save the products that fit. Your ads appear right there, looking like the ideas they came for.
- Planned aheadPeople save ideas weeks or months before a season, an event or a project, which gives your ads time to work.
- Open to new brandsWith no brand in the search, the best idea wins the save, not the biggest name.
- Ads that feel welcome69% of weekly US Pinterest users say its ads feel relevant to them (Talk Shoppe for Pinterest, 2022).
- Pins keep workingPins are found through search, so good ones keep bringing visitors long after they are posted.
What Pinterest ads do for your business.
Seven results our clients hire us for. Open each one to see how we get there and the evidence behind it.
New customers who had not heard of you yet
Most Pinterest searches are for an idea, not a brand: a living room, a summer outfit, a dinner party. That leaves room for a business people do not know yet. We put your products and services in front of people while they are still choosing, so you are on the list before a competitor is.
Halo Top: 69% of the extra sales from its Pinterest campaign came from people who had never bought the brand, in an independent sales lift study published by Pinterest.
Online sales straight from your product catalog
Connect your store and every product can appear as a shoppable Pin with its photo and price. We keep the catalog clean, group products by margin and season, and put the budget behind the items that make you money, not the ones that only collect clicks.
JCPenney: 116% higher return on ad spend from ads at the top of Pinterest search results than from its usual campaigns, holiday 2025.
More of the right visitors, for less per click
A Pin that looks like the idea someone was searching for gets clicked. We test vertical images, product close-ups and how-to Pins, send people straight to the right page with one tap, and stop paying for the versions that do not bring buyers.
Ruggable: 145% more site traffic at nearly 50% lower cost per click after adding direct links to its Pinterest ads, based on the brand's own data.
Store visits and local pickup
Pinterest is not only for online shops. Shopping ads can show that a product is ready for pickup nearby, and campaigns can be planned and measured on visits to your location. We set it up around your service area, your hours and the products people come in for.
Starbucks Canada: more than 25% of the store visits from its Pinterest campaign came from people who had not visited recently, in a foot traffic study published by Pinterest.
Pinterest AI that finds your buyers, with a human in charge
Pinterest Performance+ uses AI to choose audiences, bids and even product backgrounds. It works best when it learns from the right results. We feed it your real sales, set the guardrails, and check every week that it is spending on customers, not cheap clicks.
Pinterest reports 20% lower cost per action for Performance+ catalog sales campaigns in a beta with 200 advertisers (results not guaranteed).
Sales you can trace back to the ad
Pinterest often starts a purchase that finishes days later on another device or in your store. We install the Pinterest tag and the Conversions API, send back offline sales where you can share them, and read Pinterest next to your other channels so you can see what it really adds.
Pinterest reports brands using the Conversions API with the tag measure an average 24% more attributed conversions and 9% lower cost per action.
Video and creators that build your name
Short vertical video and content from real customers make people stop and save. We plan it from your own content first, then the best local talent booked directly so you avoid the usual agency markup, and we judge it on the sales that follow, not on views.
Dermstore: creator content earned a 50% higher outbound click-through rate than its other ads during the 2024 holiday season, based on the brand's own data.
Conversions API figures: Pinterest Conversions API (Pinterest analysis of 5,638 advertisers, global, 2024). Performance+ figure: Pinterest internal analysis of 200 global advertisers, June to September 2024. Brand results are from the Pinterest-published stories further down this page.
Ads that look like the ideas people save.
Pinterest ads sit in the same feed and search results as everything else, so the best ones look like a Pin worth saving. We pick the format for the job.
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Image Pins
One strong vertical photo of your product or the result you deliver.
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Carousels
Several images in one ad, for a range of products or a story in steps.
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Collections
A main image with shoppable products underneath, prices included.
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Idea ads
Several pages of tips or how-tos that end with a clear next step.
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Showcase
Swipeable cards with their own links, from browsing straight to buying.
Also available: video and max-width video, shopping ads from your catalog, ads at the top of search results, quiz ads and full takeover placements for launches.
Launch while people are planning.
On Pinterest, the buying starts with the planning. These are the windows we typically use to launch ahead of the big moments; your own calendar sets the real dates.
Our launch timing, based on how far ahead people plan on Pinterest. Pinterest reports that people plan summer outfits as early as April and that 68% of US holiday shoppers on Pinterest say it helps them decide at every stage of holiday shopping (Talk Shoppe, US, February 2026).
Proof Pinterest brings customers, not just saves.
A save is a promise, not a sale. Before we ask you to spend more on Pinterest, we show you the orders, leads and visits it is bringing that would not have happened anyway.
- Pinterest tag and Conversions API set up so purchases, sign-ups and leads are counted.
- Offline and in-store sales sent back where you can share them, the way Mazda tied its Pinterest campaigns to cars sold.
- Pinterest read next to Google, Meta and email from the same numbers, so no channel takes double credit.
- Holdout and lift tests when the budget is big enough to prove what Pinterest adds.
One team for every channel.
Pinterest works best as the start of the journey, not a separate account someone checks once a month. Here is where it fits.
- Pinterest works here Pinterest starts the idea People find your product while they plan, before they pick a brand.
- Google and SEO catch the search When they look you up, you are the business they find.
- Your website turns visits into sales Fast pages that make buying, booking or calling easy.
- Email and Meta bring them back Follow-up turns one purchase into the next one.
Meta ads
Facebook and Instagram reach people where they scroll; Pinterest reaches them where they plan. We run both on one budget so the same customer is not paid for twice.
Google Ads
Pinterest inspires the purchase and Google often closes it. Our Google Ads team makes sure you show up when the people who saved your Pin go looking for you.
Microsoft Ads
Many planners finish their research on a computer. Microsoft Ads adds the Bing, Yahoo and DuckDuckGo searches Google does not reach.
Your website, email and analytics
Pages that load fast and convert, follow-up that brings buyers back, and tracking that judges every channel on the same customer data.
What Pinterest ads have done for businesses like yours.
More site traffic, more sales, more new customers. Read what each business did, why it worked and how we would run the same play for you.
See all Pinterest ads success stories
Results as published by Pinterest in its advertiser success stories, achieved by those businesses and not by OVERTOP. Results for other businesses will differ.
How we work.
Every client gets a custom plan built around what a customer is worth to them. No templates and no boosted posts left running on their own.
We check that Pinterest fits your business
Before any spend, we look at what your customers search for on Pinterest, how far ahead they plan, and what a customer is worth to you. If Pinterest will not pay off for your business, we tell you.
We set up measurement first
Pinterest tag, Conversions API, your product catalog and, where you can share it, your offline sales, so every result can be traced to a real order, lead or visit.
We make Pins people want to save
Vertical images and video in the 2:3 shape Pinterest recommends, from your own content first, then the best local talent booked directly, without the usual agency markup.
We launch ahead of the moment
Campaigns go live while people are planning, weeks before a season peaks, so you are part of the idea before the buying starts.
We cut waste, then scale what works
Pins, audiences and products reviewed every week. Money moves to what brings customers and away from what only brings saves. You get a plain-language report on what you paid for.
Charlotte first. Nationwide when you are ready.
Our office is at 933 Louise Ave in Charlotte, and we run Pinterest ads for boutiques, home services, restaurants, event venues and makers in Concord, Huntersville, Matthews, Gastonia, Rock Hill and Mooresville and the rest of the Charlotte region, as well as for brands selling across the United States. Local or national, you work with the same team.
Curious what Pinterest has done for other businesses? Browse all our advertising success stories, grouped by industry.
How we think about growth, in writing.
- AI-powered holiday retail guideHow we plan holiday campaigns across Pinterest, search, social and email.Read the guide ›
- Server-side tracking and attributionWhy ad platforms miss conversions, and how we measure across every channel.Read the guide ›
- How to split a budget across channelsHow we decide how much goes to Pinterest, Google, Meta and the rest.Read the guide ›
- E-commerce SEO and conversion strategiesThe product pages and store setup that turn Pinterest clicks into orders.Read the guide ›
Questions about Pinterest ads.
Do Pinterest ads work for small businesses?
Yes. Pinterest ads are open to any business, large or small, and there is no minimum budget for its Performance+ campaigns. They work best for businesses whose customers plan before they buy: home and garden, fashion, beauty, food, weddings and events, travel, retail and many local services. We check the fit for your business before you spend anything.
How much do Pinterest ads cost?
You choose the budget, and you only pay when you run campaigns; putting your products on Pinterest is free and Pinterest takes no commission on sales. What a click or a sale costs depends on your industry, season and how good the Pins are. We size the budget from your goals and real demand, start where the return is clearest, and raise it only when the numbers support it. Every client gets a custom plan, so we do not publish price lists.
Is Pinterest better than Facebook and Instagram ads?
It does a different job. On Facebook and Instagram people scroll; on Pinterest they search and plan, and 96% of top searches name no brand, so new businesses get a fair look. Pinterest users are also nearly 90% more likely than users of other platforms to say they are ready to shop, according to research Pinterest commissioned. For most businesses the answer is both, planned as one budget, and we run both.
What kinds of businesses do well on Pinterest?
Anything people look at before they buy: home decor, furniture and remodeling, fashion and jewelry, beauty and wellness, food and drink, weddings and events, travel, crafts and hobbies, and retail of every kind. Car brands, banks and local service businesses use it too, especially when the purchase is planned weeks ahead.
Do I need an online store to advertise on Pinterest?
No. Pinterest ads can send people to your website for leads and bookings, to a page with your services, or into your store. If you do sell online, connecting your product catalog lets every product appear as a shoppable Pin with its price.
How do you measure Pinterest results?
We install the Pinterest tag and the Conversions API, which Pinterest reports gives brands an average 24% more attributed conversions than the tag alone. Where you can share them, we send back offline sales too. Then we compare Pinterest with your other channels on the same customer data, so you know what it adds rather than what it claims.
How soon will Pinterest ads bring results?
Shopping and traffic campaigns can bring sales in the first weeks. Pinterest also rewards planning ahead: people search for seasons and events long before they buy, and Pins keep being found for months. That is why we launch seasonal campaigns early and judge them over the whole season.
Who makes the Pins?
We plan the creative with you. Your own photos and videos come first because they are real. Where more is needed, we book the best local photographers, videographers and creators directly, so you avoid the usual agency markup, and use stock only to fill gaps.
Is Overtop Media Digital Marketing a Pinterest partner?
Yes. We are a Pinterest Business Partner and a Google Partner, and we plan Pinterest together with Google Ads, Meta ads, Microsoft Ads, SEO, your website and email.
Do you only work with Charlotte businesses?
No. Our office is in Charlotte and we know the metro well, but Overtop Media Digital Marketing runs Pinterest ads for businesses and brands across the United States. Local or national, you work with the same team you meet on the first call.
Pinterest user figures: Pinterest second quarter 2026 results, August 4, 2026 (640 million monthly users worldwide, 106 million in the US and Canada).
Start growing your business with Pinterest ads.
Tell us about your business and your busy seasons. We will show you what your customers are planning on Pinterest, and what it would take to be part of it.