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Google Ads success stories: what Search, Shopping and Performance Max do when they are run well.

Registrations up 331%, new-customer revenue up 122%, 800 tours booked by a small Maui company in one season. Each story below shows a result Google published, the decisions behind it and how we would put the same play to work for your business.

What the winners had in common.

Schools, clinics, software makers, printers and family businesses. Different budgets, the same few decisions behind every result on this page, and the ones we build into every Google Ads account we run.

They told Google what a real customer is
Enrollments, patient visits, qualified sales leads. Learning Care Group, Dermapure, Vision InfoSoft and Paylocity all sent results from their CRM back to Google with offline conversion imports, so bidding chased customers instead of form fills.
They bid on value, not volume
Once Google could see which leads were worth the most, value-based bidding put the budget behind them. More leads stopped being the goal; better ones took its place.
They gave Performance Max good inputs
Product feeds, customer lists and real conversion data. Performance Max worked for a printer, a school group and a tour company because it was fed well, not because it was switched on.
They tested before they scaled
VistaPrint proved Performance Max against Standard Shopping with lift studies and market experiments before moving the budget. The gain was real, not a good month.
Small budgets stayed focused
Hawaii Ocean Rafting, Duncan and Stone and Louisiana Crawfish Company put a small budget into a few well-run campaigns timed to their seasons, instead of spreading it thin.

Your business, the same playbook.

These Google Ads case studies and PPC case studies come from businesses of every size, from family-run shops to national brands, and the ideas behind them scale down as well as up. Overtop Media Digital Marketing is a Google Partner in Charlotte that runs Google Ads, from Search and Shopping to Performance Max and Local Services Ads, for local businesses and companies selling nationwide. The results above were published by Google; they are not OVERTOP client results. See how we work on our google ads management page, or ask us which of these plays fits your business.

Start growing your business with Google Ads.

Tell us about your business and your goals. We will show you which of these plays fits, and what it would take.

Start growing with Google Ads Or call (704) 237-0707

Results as published by Google in its success stories. Results for other businesses will differ.