Google Ads success story · Electrical estimating software company

How Vision InfoSoft grew revenue from new customers 122% by bidding on lead quality.

Name: Overtop Media Digital Marketing
Address: 933 Louise Ave Suite 101-18, Charlotte, NC, 28204, US
Telephone: (704) 237-0707
Price range: $$

Vision InfoSoft had no shortage of leads. It had no way to tell the good ones from the noise. Feeding its sales data back to Google changed which leads the campaigns went looking for.

Business: Vision InfoSoft
Market: Not stated
Goal: Revenue from new customers, not just more leads

Electrical component resting on a printed circuit schematic under warm light

The results.

Google did not publish the period these results are compared with.

122%increase in revenue from new customer acquisition
78%increase in new customer count
35%increase in total revenue

Reported in the company’s 2026 Google Ads Impact Award entry as published by Google. No measurement method or comparison period was stated.

The challenge.

Vision InfoSoft makes estimating software for electrical contractors. Its Google Ads brought in a high volume of leads, but the company had no way to separate the contractors likely to buy from everyone else.

Without that, bidding treated every lead the same, and the sales team had to sort through all of them.

Lead from Google AdsMatched to the CRM record.
Each sales stage countedCombined into one custom goal.
Bidding on valueMaximize conversion value with customer lists.
New customers firstPerformance Max and AI Max aimed at new accounts.

What they did.

Search · Performance Max new-customer acquisition · AI Max for Search · Enhanced conversions for leads · Customer Match

Fed sales data to Google: CRM data was connected to Google Ads with enhanced conversions for leads, so each lead could be matched to how far it went in the sales process.
One goal from many stages: Each important step in the funnel became a conversion point, and they were combined into one custom goal so bidding could learn faster.
Bid for value and new customers: Maximize conversion value bidding and Customer Match lists set up AI Max for Search and new-customer-only targeting in Performance Max.

Why it worked.

Our read on the decisions behind the numbers, and what any business can take from them.

Quality became measurable: Once Google could see which leads moved through the funnel, it could look for more contractors like them.
New customers were the target: Asking for new customers kept the budget off people who were already buying, which is why new customer revenue grew faster than the total.
A niche audience, found by data: Electrical contractors are a small, specific market. Data about real buyers reached them better than keyword guesses alone.

How we would run this play for your business.

You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our google ads management.

Connect your CRM: We link your CRM so demos, trials, quotes and closed deals flow back to Google, as part of the conversion tracking we set up for B2B accounts.
Value each stage of the funnel: Our specialists weigh each sales stage by what it is worth to you, so the campaigns favor leads that close.
Separate new from returning buyers: Existing customers are excluded or valued differently, so growth comes from new accounts.
Search where buyers compare: Business buyers research on Google before they talk to sales. Our Search ads team makes sure you are there when they do.