ActiveCampaign success stories: what automated follow-up does when it is set up well.

Name: Overtop Media Digital Marketing
Address: 933 Louise Ave Suite 101-18, Charlotte, NC, 28204, US
Telephone: (704) 237-0707
Price range: $$

Leads answered within a day, quote requests turned into customers, franchise clubs on one system, enrollment up. Each story below shows a result ActiveCampaign published about one of its customers, the decisions behind it and how we would put the same play to work for your business.

Health and wellness 87% response rate within the first 24 hours of a lead submitting their information
Southern Orthodontic Partners
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Professional services 100% increase in open rates, from under 20% to 35-40%
Parrish Law
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Local and home services 17% conversion rate on quote requests
Go Mini’s
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Sports and outdoors 200% increase in tournament registrations at one location after two targeted email campaigns
Pickleball Kingdom
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Health and wellness 67% open rate for targeted emails, up from 4%
myMDadvocate
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Education and training 99% deliverability, up from 47% with the previous platform
University at Albany MBA for Executives
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Events 500+ abandoned carts recovered in 6 months
Toss and Spin
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Education and training 52.5% customer growth year over year
Frank and Sherri
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What the winners had in common.

Law firms, orthodontists, franchises, a university and local businesses. Different industries, the same few decisions behind every result on this page, and the ones we build into every ActiveCampaign account we run.

They answered every lead fast: A form, a quote request or a booking started an automatic reply within minutes and a follow-up sequence for anyone who went quiet, built with marketing automation.
They tagged people by what they did: Guide downloads, past events, quote requests and purchases became tags and segments, so each person got the messages that matched their situation.
They put every location on one system: Franchises and practice groups built campaigns and automations once at headquarters and pushed them to every location, with local details filled in automatically.
They used text where speed matters: Instant replies to inquiries, appointment reminders, flash offers and answers to common questions went by text, alongside email rather than instead of it.
They connected their own systems: Practice software, reservation systems, operating systems and ad lead forms fed ActiveCampaign directly, so nobody re-typed a lead and every message used current data.

Your business, the same playbook.

These results come from businesses of every size, and the ideas behind them scale down as well as up. Overtop Media Digital Marketing is a Charlotte agency whose ActiveCampaign experts set up and run automated follow-up, email and text for service businesses, practices and franchises, alongside the Google, Meta and Microsoft ads that bring in the leads. The results above were reported by the businesses and published by ActiveCampaign; they are not OVERTOP client results. See how we work on our ActiveCampaign automation and management page, or ask us which of these plays fits your business.