ActiveCampaign success story · Physician-led advocacy and education practice

How a physician-led practice took its email open rate from 4% to 67% with ActiveCampaign.

Name: Overtop Media Digital Marketing
Address: 933 Louise Ave Suite 101-18, Charlotte, NC, 28204, US
Telephone: (704) 237-0707
Price range: $$

myMDadvocate is a one-person practice run by a physician who offers medical advocacy, helps doctors change careers and runs a free education platform and a talk show. Her Mailchimp emails opened at about 4%. With targeted campaigns, event automations and landing pages in ActiveCampaign, she averages 67% across 95 campaigns.

Business: myMDadvocate
Market: United States
Goal: Fill live events and reach the right readers

Doctor typing on a laptop with a stethoscope on the desk

The results.

Compared with an open rate of about 4% on Mailchimp, where emails mainly announced new blog posts. The 67% is the average across 95 campaigns; the 32% is 68 registrations from 215 landing page views. ActiveCampaign gives no start or end dates. Open rates are inflated by mail privacy features, so treat them as a direction.

67%open rate for targeted emails, up from 4%
32%conversion rate for event registrations
24automations built without outside help

Figures as reported by the business in the story; ActiveCampaign does not publish dates or a measurement method for them.

The challenge.

myMDadvocate is run by a physician with more than 30 years in medicine. She offers medical advocacy and consultation, helps physicians move into new careers, and runs a free education platform on menopause and aging, plus a talk show launched in 2025.

With that many offerings, readers struggled to keep track of what she did, and her Mailchimp emails, mostly blog announcements, opened at about 4%. Live events needed registration pages, reminders and follow-up she could not automate, and she had little insight into who her audience was.

ActiveCampaign landing page for an art exhibition with an RSVP form

What they did.

Platform switch from Mailchimp · Event registration automations · Landing pages and forms · Segments · Active Intelligence send-time and benchmark tips

Automated event journeys: Registration, reminders and post-event feedback now run through automations, so every live event gets the same careful follow-through.
Landing pages that convert: Event pages and forms built with ActiveCampaign landing pages turned 215 visits into 68 registrations.
Targeted instead of general: Segments split readers by interest, so each audience gets the emails meant for it instead of one general update.
A two-month plan: A campaign calendar maps two months of sends, twice a week, so the program runs on a rhythm instead of last-minute pushes.
AI as a coach: Active Intelligence suggests send times, analyzes segments and compares results with healthcare industry benchmarks.

Why it worked.

Our read on the decisions behind the numbers, and what any business can take from them.

Clarity beats volume: Separating audiences let each email talk about one thing to the people who care about it, instead of everything to everyone.
Events need a system: Registration, reminder and follow-up messages are what turn interest into attendance. Automating them made every event reliable.
One focused page per action: A dedicated landing page with one form converts far better than a general website page.
Owning the process: Once the basics were in place, she built 24 automations herself, so the program keeps improving without waiting on anyone.

How we would run this play for your business.

You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our ActiveCampaign automation and management.

Separate your audiences: We map who your readers are and set up segments in your ActiveCampaign account, so each group hears about what it came for.
Systemize events and webinars: Registration pages, confirmations, reminders, replays and follow-up offers, built once and reused for every event.
Write the calendar: Our email marketing team plans and writes a steady schedule, with Active Intelligence suggestions reviewed by a person.
Grow the list with intent: Our Meta ads promote events and guides to the right audiences, and every sign-up starts a welcome journey.