Klaviyo success stories: what email and SMS do when they are run well.

Name: Overtop Media Digital Marketing
Address: 933 Louise Ave Suite 101-18, Charlotte, NC, 28204, US
Telephone: (704) 237-0707
Price range: $$

More repeat orders, fuller booking calendars, bigger holiday weekends. Each story below shows a real Klaviyo result, the decisions behind it and how we would put the same play to work for your business.

Food and beverage 157.8% year-over-year growth in revenue from flows
Callie’s Hot Little Biscuit
Read the story
Restaurants 62.8% year-over-year growth in revenue from Klaviyo flows
Stone Brewing
Read the story
Home and building $5.9K+ in email and SMS flow revenue in the first week
Creekside Nursery
Read the story
Sports and outdoors 71% year-over-year growth in email and SMS revenue
Boat Outfitters
Read the story
Fashion and apparel 44.6% year-over-year growth in Klaviyo-attributed revenue
The Willow Tree Boutique
Read the story
Beauty and personal care 43% quarter-over-quarter growth in email revenue from bookings
Naturopathica
Read the story
Food and beverage 114x return on Klaviyo spend
Harney and Sons
Read the story
Food and beverage 65x return on Klaviyo spend
Coffee Beanery
Read the story

What the winners had in common.

Small shops and national brands, the same few decisions. These are the patterns behind every result on this page, and the ones we build into every Klaviyo account we run.

They automated the moments that sell: Welcome, abandoned cart, post-purchase and win-back messages run on their own for every customer. In Klaviyo’s own benchmarks, flows are about 5% of emails sent and nearly 41% of email revenue.
They connected the store data: Shopify, Adobe Commerce, booking software and point of sale systems fed every order and visit into one customer profile, so each message could respond to what the customer actually did.
They sent less to more of the right people: Segments built on purchase timing, value and preferences replaced one big list, which lifted sales and cut unsubscribes.
They ran email and text as one program: One platform, one schedule and one set of numbers, so customers heard from the brand at the right pace and every sale was counted once.
They grew the list on purpose: Sign-up forms tuned for each device, a reason to join and a welcome series that leads to the first order. Every other result depends on it.

Your business, the same playbook.

These results come from businesses of every size, and the ideas behind them scale down as well as up. Overtop Media Digital Marketing is a Klaviyo Partner in Charlotte that builds and runs Klaviyo email and SMS for local businesses and national brands, alongside their Google and Meta ads. See how we work on our Klaviyo email and SMS management page, or ask us which of these plays fits your business.