Google Ads success story · Family-owned live crawfish and Cajun food shipper

How a family crawfish company gets $5 back for every $4 it spends on Google Ads.

Name: Overtop Media Digital Marketing
Address: 933 Louise Ave Suite 101-18, Charlotte, NC, 28204, US
Telephone: (704) 237-0707
Price range: $$

Crawfish season is short, and the rest of the year people forget a crawfish company sells anything else. Louisiana Crawfish Company uses Google Ads to win the season and to sell its other products when the season is over.

Business: Louisiana Crawfish Company
Market: Natchitoches, Louisiana, shipping nationwide
Goal: Make a short peak season pay, and sell year round

Yellow bowl piled with bright red boiled crawfish

The results.

The owners did not say which year, and did not say whether the $5 back is revenue or profit.

$5back for every $4 spent, in the first month of peak season

Reported by the owners in an interview Google published in 2026 (self-reported). No measurement method was stated.

The challenge.

Louisiana Crawfish Company is a family business in Natchitoches, Louisiana, that started out selling to seafood markets and restaurants and now ships live crawfish straight to customers across the country.

The season is short, so the company has to be visible in a narrow window. Outside it, people do not think of a crawfish company for anything else, even though it also sells turduckens and Cajun meats.

Peak seasonSearch and Shopping catch people ready to order.
Wider reachPerformance Max across Search, Shopping, YouTube and Display.
Shipped nationwideLive crawfish from Natchitoches, Louisiana.
Holiday productsTurduckens and Cajun meats outside the season.

What they did.

Search ads · Shopping ads · Performance Max

Search and Shopping for ready buyers: Search ads and Shopping ads put the company in front of people already looking to order crawfish.
Performance Max for a wider net: Performance Max reached more people across Search, Shopping, YouTube and Display from a single campaign.
Off-season products in the holidays: Outside crawfish season, the ads promoted holiday products like turduckens and Cajun meats.

Why it worked.

Our read on the decisions behind the numbers, and what any business can take from them.

Ready buyers first: People searching to order crawfish online have already decided. Search and Shopping catch them at that moment.
Reach when it counts: Performance Max added reach in the weeks that matter most, when a short season has to carry the year.
A second season: Promoting other products in the holidays turned a seasonal business into a year-round one.

How we would run this play for your business.

You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our google ads management.

Plan the year around your peaks: Budgets build before your busy season and shift to other products after it, so spend follows demand.
Win the ready searches: Our Search and Shopping campaigns put your products in front of people already looking to buy.
Add reach where it pays: Performance Max is added with clear limits, so extra reach comes with a return you can see.
Count real orders: We track orders and their value, so your return is measured in sales, not clicks.