YouTube Ads success story · Home exterior services franchise

How a home exterior franchise lifted conversions 50% with YouTube and TV ads made in 48 hours.

Name: Overtop Media Digital Marketing
Address: 933 Louise Ave Suite 101-18, Charlotte, NC, 28204, US
Telephone: (704) 237-0707
Price range: $$

Spray-Net needed seasonal, local video for a whole franchise network without a commercial-sized budget. Google’s AI video tools turned a brief into finished 30-second spots in two days, and YouTube and connected TV put them in front of homeowners.

Business: Spray-Net
Market: Franchise network
Goal: More homeowner leads for every franchise, on a limited production budget

Well-kept white house with a dark roof, blue hydrangeas and a freshly mown lawn

The results.

Google did not publish the period or campaign these results are compared with.

50%lift in incremental conversions
3.8xreturn on investment
105%more completed video views on YouTube and TV
$37,000saved in production costs

Reported in the 2026 Google Ads Impact Award entry as published by Google. Google did not state how the incremental lift was measured.

The challenge.

Spray-Net refinishes the outside of homes through a network of franchise locations. Every franchise needed a steady flow of good homeowner leads, and the network had to keep the cost of each one in check.

Video was the obvious way to show a house transformed, but traditional commercials take weeks to produce and cost far more than a seasonal campaign for each market can carry.

What they did.

30-second YouTube commercials · Connected TV · Performance Max · Google AI video tools

Commercials in two days: A library of 30-second commercials was produced with Google’s AI tools, built around the seasonal moments when homeowners notice their exterior wearing out. Production took 48 hours instead of weeks.
A brand check on every asset: Each AI-made video was reviewed against the brand’s rules before it ran, so speed did not cost consistency.
YouTube and the living room TV: The spots ran on YouTube and on YouTube on connected TV, the big screen where many households now watch.
Performance Max to catch the demand: Performance Max ran alongside the video, so homeowners who saw a commercial could find a franchise when they were ready to ask for an estimate.

Why it worked.

Our read on the decisions behind the numbers, and what any business can take from them.

Production stopped being the bottleneck: When a commercial takes two days instead of weeks, every season and market can have its own ad. More relevant ads meant more homeowners acting on them.
The product is visual: A tired house turning into a fresh one is a story video tells in seconds. YouTube and TV gave that story the screen it deserves.
Video and search worked as one: The commercials created interest and Performance Max collected it. The 60% rise in Performance Max assisted conversions Google published shows the two feeding each other.
Measured on incremental results: The headline result is the extra conversions the campaign caused, the honest way to judge brand video.

How we would run this play for your business.

You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our youtube ads management.

Video without the production bill: We combine your own footage, the best local videographers booked directly with no markup, and Google’s video tools, so a seasonal ad costs what a season can carry.
Every market its own message: For multi-location and franchise businesses we cut versions for each area and season, aimed at the homeowners each location actually serves.
The big screen when it fits: Connected TV puts your business on the living room TV for a fraction of broadcast prices. We use it when your offer benefits from the bigger screen.
One plan with search: Our Google Ads management catches the searches the videos create, and both are judged on the leads and estimates they bring.