HubSpot success story · Engineered materials manufacturer

How an engineered materials manufacturer captured 82% more top-tier leads after moving to HubSpot.

Name: Overtop Media Digital Marketing
Address: 933 Louise Ave Suite 101-18, Charlotte, NC, 28204, US
Telephone: (704) 237-0707
Price range: $$

Boyd Corporation had two contact forms, slow hand-offs and no central place for service requests. One smart form, automatic routing and a proper service desk in HubSpot brought more and better leads and closed service tickets five times faster.

Business: Boyd Corporation
Market: Global
Goal: Faster response to sales and service requests

Technician in safety glasses assembling an electronic component on a production line

The results.

Compared with its time on Pardot. HubSpot publishes no starting figures, measurement period or definition of "top tier" for these results. The company also reports 16% more lead submissions.

82%more leads ranking in the top tier
49%more marketing-qualified leads
5xfaster time to close service tickets

HubSpot does not publish a baseline period or method for these figures; they are the company’s own reported results.

The challenge.

Boyd Corporation has made engineered materials and thermal solutions for more than 90 years. It is a large company with a small marketing team, so every manual step costs more than it would at a business with a bigger staff.

Its old marketing platform, Pardot, had few automations, so there were long gaps between a form submission and a reply from sales or service. There were two separate contact forms, and buyers often picked the wrong one or filled in both. The service team had no central place to receive, manage and track requests, and the tool was hard to learn, which made onboarding new people slow.

What they did.

Marketing Hub · Service Hub · Smart form routing · Nurture campaigns

A six-week migration: The company moved from Pardot to HubSpot Marketing Hub in about six weeks, with help from HubSpot’s own onboarding team.
One smart form: The two contact forms became one HubSpot form with a field for the type of service inquiry, and each submission is routed automatically to sales or service.
Key accounts jump the line: Leads whose email domain matches a key account are flagged and assigned to an account manager for faster service.
Instant confirmation and nurture: Every submission gets an automatic confirmation email, and new leads are added to nurture campaigns that keep them warm until they are ready.
A real service desk: The company added HubSpot Service Hub to manage tickets, with workflows, reports and feedback loops that show lead flow and service times.

Why it worked.

Our read on the decisions behind the numbers, and what any business can take from them.

Routing removes the wait: A buyer who gets a reply within hours, not days, is still interested. Sending each request to the right team at once cut the dead time.
Big accounts feel the difference: Spotting key customers automatically means the most valuable relationships get the fastest response, without anyone checking a list.
Automation adds headcount: The company estimates its automations do the work of about 10 extra team members, which is how a small team keeps up with a large business.

How we would run this play for your business.

You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our hubspot setup and management.

Plan the migration: We move your contacts, forms, emails and workflows from Pardot, Mailchimp or another platform into your HubSpot account, with a tested cutover plan.
Build one smart intake: One form, clear inquiry types and automatic routing, so every request reaches sales, service or the right account manager immediately.
Nurture long sales cycles: Industrial buyers take months to decide. Our email marketing keeps your name in front of them with useful, technical content.
Reach engineers and buyers: Our Google Ads and Microsoft Ads campaigns target people searching for your materials and specs, and every lead lands in the same routing.