Local SEO 101: What Is It and Why Does It Matter?

local seo

Local SEO is important because nearly 50% of all Google searches are local. Consumers are looking for products and services like yours online. If you don’t appear for their local searches, however, they might not find your business.

With search engine optimization (SEO), you can improve your search engine rankings. Local SEO will help you reach customers that are searching nearby, too.

It can take time to improve your SEO marketing strategy, especially if you lack experience, though. Instead, consider looking into Charlotte SEO agencies like ours. Our company can help develop your search engine rankings.

We can help you boost brand awareness, website traffic, leads, and sales!

Discover the benefits of requesting SEO services from our local SEO Charlotte agency with this guide today. 

What is Local SEO?

First, let’s answer the question that likely brought you here: what is local SEO, exactly?

Local search engine optimization involves a combination of tactics. With our local SEO services, you can rank higher on search engines. When consumers in Charlotte look for your product or service online, your website could appear.

Your Google My Business (GMB) listing might appear in their search as well. Your GMB listing displays your:

  • Business name
  • Website URL
  • Phone number
  • Business hours
  • Address/directions
  • Customer reviews
  • Photos/videos
  • Recent posts

Consumers can look at your GMB listing to learn more about your business.

With our local SEO Charlotte services, you can rank ahead of your competitors. You can even use local SEO services to reach the local 3-pack. The 3-pack displays three businesses on a Google Map.

You can stand out from other local businesses, allowing you to generate brand awareness. Ranking on the 3-pack could boost your credibility, too.

It takes time to improve your SEO rankings, though. Consider local SEO agencies in Charlotte like us. As an experienced SEO agency, we can help you develop a strong SEO marketing strategy.

We can improve your ranking to reach more customers online. 

Why Local SEO Matters

It’s not enough to answer the question, “what is local SEO?”

Before working with Charlotte SEO companies like us, it helps to understand the benefits of local SEO. Here are a few ways local SEO can impact your business. 

1. Generate Brand Awareness

If consumers in Charlotte don’t realize your business exists, they likely won’t shop from you. You could struggle to generate foot or online traffic. Without traffic, you won’t generate leads or sales. 

Local SEO services can help you generate brand awareness.

You can use a combination of SEO optimization strategies to improve your search engine rankings. You can rank for a range of keywords, too. When consumers search for your offerings online, you could appear at the top of the page.

Ranking at the top of the page will position you ahead of competitors. Consumers will see your brand before anyone else’s.

Each time they see your brand, awareness will grow. In time, brand awareness will become recognition. You can remain top-of-mind with your target audience.

The next time that consumer needs your product or service, they’ll recall seeing you during a search. Instead of checking Google, they’ll visit your website or store directly.

Then, you can enjoy the other benefits of local SEO, including a boost in sales. 

2. Connect With Your Local Audience

Before choosing SEO agencies, review our local SEO services. We can improve your rankings. First, we’ll start by researching your business and target audience.

The more you understand your target audience, the more likely you’ll appeal to their needs and interests. You can create website content that answers their questions, too. You’ll have an easier time empathizing with your target audience as a result.

Consumers will realize you understand their struggles and needs. You can connect with your target audience on an emotional level.

In time, brand trust will start to grow. Brand trust can turn into brand loyalty, too. You can retain repeat customers, improving your ROI.

Make sure you choose the best SEO agency in the area, like us! We’ll develop an effective local SEO strategy with your customers in mind. 

3. Generate Foot and Website Traffic

The Google My Business marketing site saw an almost 2x increase in organic traffic year-over-year. Consumers can click on your GMB listing to find your website and storefront. Then, they can visit your website to learn more about your offerings.

As you start generating more website traffic, Google will take notice. Google will recognize you’re matching the user’s search intent.

Their search intent indicates what consumers expect to find during a search. Working with SEO companies like ours can help you gather keyword research. Then, you can create content based on what your customers are searching for online.

Appealing to their search intent will boost your SEO ranking. A higher ranking will help you appear in front of even more consumers in Charlotte.

As more people find your website online, you could start generating more traffic to your store. You can meet more customers and show them the benefits of choosing your business.

Then, you can generate more leads and sales with ease. 

4. Build Your Credibility

Before choosing SEO optimization companies, don’t forget to ask about our local SEO services. For example, we can help you develop content. Content marketing can demonstrate your experience and expertise.

You can develop your credibility and position yourself as a thought leader in the industry.

Establishing your credibility can help foster brand trust. More people might decide to try your product or service as a result. If they’re happy with the experience, they might become repeat customers. 

Boosting your credibility with our local SEO services can help you stand out from the competition. You’ll have an easier time retaining long-term customers, too. Retaining customers will boost your ROI, allowing your business to grow. 

5. Generate Leads and Sales

Remember, improving your rankings with our local SEO services will position you in front of more customers. You can generate more website traffic and foot traffic to your store. You could start generating more leads and sales as a result. 

About 76% of consumers who search for something nearby visit a business within a day. About 28% of those searches lead to a purchase. 

Research local SEO agencies in the Charlotte area. Ask each team for case studies

Our SEO agency can help you generate more website traffic, leads, and sales. They’ll help improve your ROI. Then, you can gain a competitive advantage in the industry. 

Better yet, we’ll also help you develop a cost-effective SEO marketing strategy. You can make the most of your budget to further boost your ROI. 

The Benefits of Hiring an Agency For Local SEO

Before developing your SEO marketing strategy alone, consider the benefits of working with us, a top-rated SEO agency in Charlotte. Here are a few benefits of local SEO services to keep in mind. 

1. Experience and Expertise

Learning how to develop an effective SEO marketing strategy can take trial and error if you lack experience. You could waste valuable time researching local SEO tactics and the latest trends. During that time, your competitors could rank even higher on search pages.

Before that can happen, consider calling SEO companies in Charlotte like ours.

Our long-established agency already has years of experience and expertise with SEO marketing. We understand how to develop your SEO strategy from the start. With our help, you can avoid wasting valuable time and money.

If you ever have any questions, you can leverage our expertise to boost your rankings.

2. Link-Building

As part of your overall SEO strategy, you’ll need to generate backlinks. Backlinks are links that send readers from one website to your content. Without backlinks, you could struggle to boost your search engine rankings.

Look for local SEO agencies in Charlotte that offer backlink-building services.

We can help you generate backlinks to improve your local SEO rankings in no time. 

3. Keep Up With Trends

Google changes its search engine algorithm throughout the year. If you’re not up-to-date with the latest changes, your ranking could drop.

For example, you might want to look for SEO companies likes ours that understand:

  • Voice search
  • Video content
  • Featured snippets
  • Zero-click searches
  • Google’s Core Web Vitals
  • BERT
  • EAT (expertise, authority, trustworthiness)

Understanding the latest SEO trends could help you remain a step ahead of the competition. If you’re not following these trends, your rankings could drop.

Consumers might struggle to find your business online as a result.

Instead, look for SEO optimization companies that remain up-to-date with the latest trends. We’ll make sure you never fall behind the times. 

On the Map: Work With Charlotte SEO Agencies to Boost Your Local SEO

Local SEO can help you rank higher on search engine result pages. A higher ranking will position you in front of more customers online. Researching SEO agencies in Charlotte like us is the first step to boosting your rankings.

With higher search engine rankings, you can generate brand awareness, traffic, and sales with ease! Get ready to set your business up for lasting growth and success with our local SEO services today. 

Ready to grow and expand? We can help you reach the top.

Contact us today to get started.

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