Get Discovered On Google
Overtop Media is a Certified Google Partner
Achieving Partner status means that Overtop Media has demonstrated Google Ads skill and expertise, met Google knowledge thresholds and continued education. We delivered measurable client revenue growth. Google Partner status gives our company access to a number of benefits and tools not available to other agencies, or the general public. This provides a distinct advantage to our clients. We hope to gain your lasting business, but no matter what agency you choose to help you grow, we recommend you only trust a Certified Google Partner.
Learn more about Google Ads Online Advertising with Overtop Media.
Our Google Certifications And Expertise
Explore our digital marketing certifications and expertise. Contact us to grow and expand your business.
Google Search Ads
Overtop Media demonstrated mastery for building and optimizing Google Search campaigns. Our certified experts exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. By earning the Google Ads Search Certification, Google recognizes our ability to:
- Translate a vision for online marketing into a coherent digital marketing strategy
- Develop a Google Search strategy with wider company marketing plans
- Generate a plan to increase leads, sales or web traffic using Google Search
- Develop a plan to reach new and existing customers with Google Search Audiences
- Ensure client’s Search marketing plan is aligned with the client’s digital marketing budget and goals
Learn more about Google Ads.
Google Display Ads
Overtop Media has validated expertise using Google Display Ads to deliver results that get the most from client’s display advertising investment. Our certified experts demonstrated their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. By earning the Google Ads Display Certification, Google recognizes our ability to:
- Develop a Google Display strategy to achieve marketing objectives
- Develop a plan to reach new and existing customers with Google Display Audiences
- Choose the right automated bidding strategy to improve performance and meet marketing goals
- Describe how to use Performance Planner to plan for performance and measure success
Learn more about Google Display Ads.
Google Video Ads
Overtop Media showcased the ability to get results from YouTube and Google Video advertising solutions. Our certified experts demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale. By earning the Google Ads Video Certification, Google recognizes our ability to:
- Understand how YouTube’s value for creators, our expert advertisers can drive brand performance
- Understand how to leverage YouTube audiences to deliver more relevant ads to consumers at every stage of their journey
- Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration, and drive action
- Incorporate creative strategies for telling effective brand stories on YouTube to capture the audience’s attention
- Use YouTube to drive direct response
Google Shopping Ads
Overtop Media has validated our proficiency with using and optimizing Shopping ads. Our certified experts also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes our ability to:
- Understand how Shopping campaigns can promote online and local inventory and how Smart Shopping campaigns can meet marketing objectives
- Use Local Inventory and Local Catalog ads to drive online and in-store traffic
- Learn how Google solutions help connect retailers with shoppers and boost business
- Discover how Showcase Shopping ads impact consumers at the start of their purchase journey
Google Ads Measurement
Overtop Media demonstrated the ability to measure and optimize digital ad performance using Google’s measurement solutions. Our certified experts show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. By earning the Google Ads – Measurement Certification, Google recognizes our ability to:
- Translate marketing objectives into measurable actions
- Set up tracking to effectively measure sales, app downloads/installs, and/or leads
- Understand how to analyze and action on insights from conversion tracking data
- Choose the right attribution model for business goals
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