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Advertising success stories from businesses like yours.

What great advertising does when it is run well: more customers, more sales and leads that cost less. Each story shows the result, the decisions behind it and how we would put the same play to work for you.

Automotive

Home and building

Retail

Financial services

Restaurants

Fashion and apparel

Software and technology

Staffing and recruiting

Education and training

Books and publishing

Beauty and personal care

Home and kitchen

Sports and outdoors

Health and wellness

Food and beverage

Food and consumer goods

Telecommunications

Travel and hospitality

Nonprofits

Manufacturing and B2B

Professional services

Events

Software and technology

Local and home services

How these results were measured.

A result is only as good as the way it was measured. Every story names its method and dates, and compares the new approach with the advertiser’s usual one.

Split tests
Two versions of a campaign run at the same time to similar audiences, and the only difference is the idea being tested. It is the cleanest way to see what a change is worth, and a core part of performance marketing done properly.
Lift studies
People who could see the ads are compared with a control group who could not. The difference is what the ads caused, not sales that would have happened anyway. Meta explains its lift measurement in detail.
Self-reported results
Some results come from the business’s own numbers, such as cars sold or revenue growth. Every HubSpot customer story is reported this way. We say so on the story whenever that is the case.

The same ideas, built around your business.

Overtop Media Digital Marketing is a Charlotte agency, a Google Partner, a Meta Business Partner, a Pinterest Business Partner and a HubSpot Solutions Partner, running advertising and marketing systems for local businesses, B2B companies and national brands. Across Google Ads case studies and cross-channel campaigns, the strongest Google Ads results happen when we plan every channel together, from Google Ads, Microsoft Ads, YouTube Ads, Meta Ads, Instagram Ads, and TikTok Ads to Amazon ads, Pinterest ads and LinkedIn ads, plus the HubSpot CRM, Mailchimp email marketing, and Omnisend ecommerce automation that turn leads into customers, so each one makes the others work harder.

Want results like these?

Tell us about your business and your goals. We will show you which of these plays fits, and what it would take.

Start growing your business Or call (704) 237-0707

Results as published by each advertising platform in its advertiser success stories. Results for other businesses will differ.