Understanding consumer behavior and key market trends help us provide the best digital marketing services to our clients. Here are a few insights as we move from 2021 into 2022.
People were busy making plans for the year ahead looking forward to seasonal moments, new experiences, and getting out of the house. But some remote trends from last year continue to stick.
According to data from billions of recent searches on Google:
Consumer expectations for new experiences, services, and ways to shop are on the rise, with growing searches for “late night shopping,” “24 7 customer service,” “dog-friendly restaurants,” and “next day flower delivery.” People are looking forward to seasonal activities and holidays, with an increase in searches for “figure skating,” the “winter Olympics,” and “winter vacation in,”.
They’re also looking to get out of their homes, in spite of concerns about the omicron variant, with searches on the rise for “cinema near me,” “seating chart,” “spring break,” and “unique things to do.” Still, many of the pandemic-related trends from last year continue to stick, with “makeup game,” “best movies to stream right now,” “nursery plants near me,” and “hair trends female” all growing globally.
- Searches for “late night shopping” have grown globally by over 100% year over year.
- Searches for “24 7 customer service” have grown globally by over 500% year over year.
- Searches for “dog friendly restaurants” have grown globally by over 100% year over year.
- Searches for “next day flower delivery” have grown globally by over 800% year over year.
* Google search data.
We help businesses grow and expand by leveraging real-time data and insights or the best in class digital marketing results. Call us today to speak with an Overtop Media Digital Marketing expert.