About measuring geographic performance You may find that your business flourishes in particular parts of the world. For example, a company selling snow boots probably sells more inventory to people who live on high mountains than people who live on sunny beaches. Performance data can help identify those geographic areas, so we can decide where […]
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About dynamic creatives Overtop Media Digital Marketing uses dynamic creatives to serve relevant ad content to viewers on every single impression. Dynamic creative files act as a frame that can easily swap out the creative content of your ad in real-time. For example, with a dynamic feed, we can show one product to people age
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How do you make digital advertising as successful as possible? Which Ads products are best for you and your business goals? Overtop Media Digital Marketing experts spend a lot of time thinking about these questions. Check out three key steps to help you answer them, with a particular focus on best practices for performance goals.
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Google Ads Local Campaigns is a great way Overtop Media Digital Marketing can drive foot traffic to your actual business locations. Do you have multiple business locations here in Charlotte? Contact us today to launch Google Ads Local Campaigns to help you grow and expand your offline sales. This campaign type is only available to
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Migrate Hosting Services Migrate Hosting Services to Overtop Media Digital Marketing. It’s easy. Here are the steps. Need extra help, or have additional questions, please contact support. Available 24/7. Read why robust hosting service is important. For us to begin transferring your website(s), we first need you to provide us the login credentials. If you’re
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What do Top-Performing Local Landing Pages Have in Common? If you want to dominate your local market and get a coveted top spot in Google’s local pack, you’re going to need to address two key components: landing page conventions and local SEO ranking factors. The best performing local landing pages are optimized from a local
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Google My Business Listing Guide Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story. With a Google My Business
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Why Robust Website Hosting Services Are Important? Website hosting services are important for a few simple reasons: Trust, Reliability, and Scaleability. You really want and need all three. Fortunately for all, we live in a time where there are numerous hosting services/companies you can choose to trust your website to. With that said, they are
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How to Find a Digital Marketing Consultant? They are aplenty. But, few are qualified, have the training, experience, and are certified. These days, seemingly about everyone is calling themselves a marketing consultant. So how can you find a good one? A digital consultant that has the skills, experience, and expertise to help you grow? Let’s
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The Odds Of Business Success Are Not Favorable. These Marketing Tools Will Help Tilt The Scale In Your Favor. According to the latest data from SBA, about “two-thirds of businesses with employees survive at least 2 years and about half survive at least 5 years.” Interestingly, survival rates have not changed much since SBA started
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