digital marketing

basics of e-commerce

How to create a great online shopping experience?

Digital Marketing / ,

Nail the basics of e-commerce and how to create a great online shopping experience Creating a great online customer experience starts with getting the basics right. Experiences should be: Frictionless. Eliminate any barriers that make discovering, researching, and buying products challenging. A frictionless experience encompasses product organization, pricing and availability, navigation, ease of checkout, and […]

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Measuring Geographic Performance In Advertising

Digital Marketing / ,

About measuring geographic performance You may find that your business flourishes in particular parts of the world. For example, a company selling snow boots probably sells more inventory to people who live on high mountains than people who live on sunny beaches. Performance data can help identify those geographic areas, so we can decide where

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Google Ads Local Campaigns - come in we're open

Google Ads Local Campaigns

Digital Marketing, Social Media Marketing (SMM) / , ,

Google Ads Local Campaigns is a great way Overtop Media Digital Marketing can drive foot traffic to your actual business locations. Do you have multiple business locations here in Charlotte? Contact us today to launch Google Ads Local Campaigns to help you grow and expand your offline sales. This campaign type is only available to

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best performing landing pages

Best Performing Local Landing Pages

Digital Marketing, Search Engine Optimization (SEO), Web Development / , , , ,

What do Top-Performing Local Landing Pages Have in Common? If you want to dominate your local market and get a coveted top spot in Google’s local pack, you’re going to need to address two key components: landing page conventions and local SEO ranking factors. The best performing local landing pages are optimized from a local

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Digital Marketing Consultant

Get The Best Digital Marketing Consultant

Digital Marketing, Search Engine Marketing (SEM, PPC), Search Engine Optimization (SEO), Social Media Marketing (SMM), Web Development / , , ,

How to Find a Digital Marketing Consultant? They are aplenty. But, few are qualified, have the training, experience, and are certified. These days, seemingly about everyone is calling themselves a marketing consultant. So how can you find a good one? A digital consultant that has the skills, experience, and expertise to help you grow? Let’s

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Best Marketing Tools For Your Business

Digital Marketing, Search Engine Marketing (SEM, PPC), Search Engine Optimization (SEO) / , ,

The Odds Of Business Success Are Not Favorable. These Marketing Tools Will Help Tilt The Scale In Your Favor. According to the latest data from SBA, about “two-thirds of businesses with employees survive at least 2 years and about half survive at least 5 years.” Interestingly, survival rates have not changed much since SBA started

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