Unlocking Marketing Success in Charlotte, NC: A Comprehensive Guide From Our Marketing Agency Experts

Charlotte, NC, also known as the Queen City, is a rapidly growing metropolis with a vibrant business landscape. From Fortune 500 […]

A Shorter Holiday Shopping Season Brings Higher Stakes: Make Every Connection Count As we approach the 2024 holiday season, the stakes are higher than ever. With a shorter shopping period and ongoing economic pressures, it's essential to make every connection with your customers count. At Overtop Media Digital Marketing, we understand the challenges that retailers face, and we're here to help you navigate this condensed holiday season with confidence. Why the Holiday Season Starts Early — and So Should Your Marketing This year, the holiday shopping season is shorter, leaving consumers with less time to make decisions and more pressure to get it right. In fact, 61% of U.S. consumers report that they can’t afford to make a wrong purchase decision. As a result, many have already started their holiday shopping earlier than usual. According to a recent study, 34% of U.S. consumers began their holiday shopping as early as July 2024, up from 28% in July 2023. This shift in consumer behavior means that your holiday marketing strategy needs to kick off early too. At Overtop Media Digital Marketing, we recommend leveraging our consumer mindset framework to connect with shoppers throughout their journey. Whether they’re deliberate in their planning, deal-seeking, determined to complete their purchases, or devoted to specific brands, understanding these mindsets will help you stay top-of-mind.

Conquering the Holiday Crunch: Evergreen Strategies for Retail Success

The holiday season. It’s a time of joy, celebration, and for retailers, a whirlwind of activity compressed into an ever-shrinking window.

How Much Should a Business Spend on Marketing?

How Much Should a Business Spend on Marketing? Unleash the Power of Your Ad Budget: Master the Art of Maximizing ROI with Our Ingenious Advertising Spend Calculator!

Hire The Best Agency for Digital Marketing

OMDM is your one and only Agency For All Digital Marketing Services Digital marketing agencies provide a range of services to

Understanding Consumer Behavior in 2022

Understanding consumer behavior and key market trends help us provide the best digital marketing services to our clients. Here are a

No difference between online and offline channels

Today’s consumers see no difference between online and offline channels—it’s all just shopping. A new hybrid world of retail is emerging

ROI - Overtop Media Digital Marketing, in Charlotte NC

Return on investment (ROI)

How much profit you’ve made from your ads and product listings compared to how much you’ve spent on them. How ROI

Machine learning modeling and optimizations to improve conversion rates

Businesses need to know what ads a customer has been exposed to, which campaigns provided the best performance, and the touchpoints

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