The holiday shopping season is upon us already, but what that means remains murky. Get prepared with the early retail trends and shopping behaviors our researchers are seeing this holiday season.
3 early holiday shopping trends for the 2021 holiday season:
As of June, 31% of U.S. consumers had already started their holiday shopping. And 44% of U.S. consumers who are planning to shop for the holidays say they will start their shopping earlier than they did last year.
The pandemic continues to disrupt people’s lives and their shopping behaviors, with 47% of consumers in the U.S. saying they expect COVID-19 to impact how they shop during the holidays.
60% of U.S. consumers who are planning to shop for the holidays say they will shop more at local small businesses.
~ Google
