digital marketing

machine learning models

Machine learning modeling and optimizations to improve conversion rates

Digital Marketing, Search Engine Marketing (SEM, PPC), Search Engine Optimization (SEO) / , , , ,

Businesses need to know what ads a customer has been exposed to, which campaigns provided the best performance, and the touchpoints that were most important in driving conversions. That’s where our digital marketing experts use various tools to measure and optimize performance. But understanding the actions people take after interacting with an ad is an […]

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Local SEO 101: What Is It and Why Does It Matter?

Local SEO 101: What Is It and Why Does It Matter?

Digital Marketing, Search Engine Optimization (SEO) / , , ,

Local SEO is important because nearly 50% of all Google searches are local. Consumers are looking for products and services like yours online. If you don’t appear for their local searches, however, they might not find your business. With search engine optimization (SEO), you can improve your search engine rankings. Local SEO will help you reach customers

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Fake Reviews

Fake Reviews Can Hurt Your Business.

Search Engine Optimization (SEO), Digital Marketing / , , , ,

Fake Reviews Can and Will Hurt Your Business. Don’t do it. You might have received and been tempted to try out one of these companies that “guarantee five-star reviews” on any platform for your business. Don’t do it. There are many of them out there. None are reputable. The best way to get good reviews

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video ads

Video ads, help your business stand out with mobile-first

Digital Marketing / , , ,

Want to help your business stand out in an increasingly crowded Facebook environment? It’s easy. Create short, vertical video ads designed for mobile and drive real business results. With mobile-first video ads, you can: Video performs significantly better. Especially compared to static images. People consume content mostly on mobile. They watch videos a staggering 5

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seo agency

The Best SEO Agency in Charlotte, NC

Digital Marketing, Search Engine Optimization (SEO) / , ,

Hire the Top-rated SEO Agency and Grow Hiring an SEO agency for Search engine optimization (SEO) is a surefire way to increase the traffic on your business’s website and boost your brand’s visibility. However, less than half of businesses use qualified agencies to help their marketing and growth. The concept of SEO and how to implement it

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basics of e-commerce

How to create a great online shopping experience?

Digital Marketing / ,

Nail the basics of e-commerce and how to create a great online shopping experience Creating a great online customer experience starts with getting the basics right. Experiences should be: Frictionless. Eliminate any barriers that make discovering, researching, and buying products challenging. A frictionless experience encompasses product organization, pricing and availability, navigation, ease of checkout, and

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measuring geographic performance 1024x536 1 - Overtop Media Digital Marketing, in Charlotte NC

Measuring Geographic Performance In Advertising

Digital Marketing / ,

About measuring geographic performance You may find that your business flourishes in particular parts of the world. For example, a company selling snow boots probably sells more inventory to people who live on high mountains than people who live on sunny beaches. Performance data can help identify those geographic areas, so we can decide where

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Google Ads Local Campaigns - come in we're open

Google Ads Local Campaigns

Digital Marketing, Social Media Marketing (SMM) / , ,

Google Ads Local Campaigns is a great way Overtop Media Digital Marketing can drive foot traffic to your actual business locations. Do you have multiple business locations here in Charlotte? Contact us today to launch Google Ads Local Campaigns to help you grow and expand your offline sales. This campaign type is only available to

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best performing landing pages

Best Performing Local Landing Pages

Digital Marketing, Search Engine Optimization (SEO), Web Development / , , , ,

What do Top-Performing Local Landing Pages Have in Common? If you want to dominate your local market and get a coveted top spot in Google’s local pack, you’re going to need to address two key components: landing page conventions and local SEO ranking factors. The best performing local landing pages are optimized from a local

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Digital Marketing Consultant

Get The Best Digital Marketing Consultant

Digital Marketing, Search Engine Marketing (SEM, PPC), Search Engine Optimization (SEO), Social Media Marketing (SMM), Web Development / , , ,

How to Find a Digital Marketing Consultant? They are aplenty. But, few are qualified, have the training, experience, and are certified. These days, seemingly about everyone is calling themselves a marketing consultant. So how can you find a good one? A digital consultant that has the skills, experience, and expertise to help you grow? Let’s

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tools of the trade 2 - Overtop Media Digital Marketing, in Charlotte NC

Best Marketing Tools For Your Business

Digital Marketing, Search Engine Marketing (SEM, PPC), Search Engine Optimization (SEO) / , ,

The Odds Of Business Success Are Not Favorable. These Marketing Tools Will Help Tilt The Scale In Your Favor. According to the latest data from SBA, about “two-thirds of businesses with employees survive at least 2 years and about half survive at least 5 years.” Interestingly, survival rates have not changed much since SBA started

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