PPC stands for “pay-per-click.” It is a type of online advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads are typically displayed on search engine results pages or on websites that allow advertising, and they are often targeted to specific keywords or demographics.
PPC advertising can be an effective way for businesses to reach potential customers online. Advertisers can set a budget for their PPC campaigns and only pay when a user clicks on their ad, which allows them to control their costs and target their advertising to specific groups of users. PPC ads can also be easily tracked and measured, allowing advertisers to see the results of their campaigns and make adjustments as needed.
There are several platforms that offer PPC advertising, including Google Ads, Bing Ads, and Facebook Ads. Advertisers can choose which platforms to use and can set up and manage their campaigns through the platform’s advertising interface.