Remarketing, also known as retargeting, is a form of online advertising that allows businesses to show targeted ads to users who have previously visited their website or interacted with their brand online.
The process of remarketing works by placing a tracking cookie on the user’s computer or device when they visit the business’s website. This cookie allows the business to show targeted ads to the user as they browse other websites or use other online services. The ads can be displayed as banner ads, video ads, or other types of ads, and they typically feature products or services that the user showed interest in on the business’s website.
Remarketing can be an effective way for businesses to stay top-of-mind with potential customers and to encourage them to complete a purchase or take other desired actions. It can also be a useful tool for businesses to target specific audiences and to tailor their ads to specific user behaviors or interests.
Overall, remarketing is a form of online advertising that allows businesses to show targeted ads to users who have previously interacted with their brand, in order to encourage them to take desired actions such as making a purchase.