Google Tag Manager is a free tool that allows you to quickly and easily add tracking and marketing tags to your website without requiring any coding. Some potential services that a Google Tag Manager service might offer include:
- Implementation: A Google Tag Manager service can help you set up and implement Google Tag Manager on your website. This can include creating a Google Tag Manager account, installing the Google Tag Manager code on your website, and setting up your first container.
- Tag management: An agency can help you manage the tags on your website using Google Tag Manager. This can include creating and configuring tags for tracking and marketing purposes, such as Google Analytics, Google Ads, and Facebook pixels.
- Custom variable creation: An agency can help you create custom variables in Google Tag Manager, which allow you to store and retrieve information about your website and its visitors. This can be useful for tracking events, such as form submissions or button clicks, or for targeting specific audiences with your marketing tags.
- Tag debugging: A Google Tag Manager service can help you troubleshoot any issues you might encounter with your tags, including identifying and fixing errors and optimizing tag performance.
- Training and support: An agency can provide training and support to help you get the most out of Google Tag Manager, including guidance on best practices and strategies for using the tool to improve your website’s performance.