Pay-per-click (PPC) display advertising is a form of online advertising where advertisers pay each time a user clicks on one of their ads. PPC display ads are typically displayed on websites or other online platforms, and they can come in various formats, including banner ads, video ads, and native ads.
PPC display advertising allows advertisers to target specific audiences and pay only for actual clicks on their ads. This can be an effective way to drive traffic to a website and generate leads or sales.
To run a PPC display ad campaign, advertisers typically create and design the ad, select the target audience, and set a budget for the campaign. The ad is then displayed on websites or other online platforms that are part of the chosen ad network. When a user clicks on the ad, the advertiser is charged a fee.
PPC display advertising can be managed through an ad platform such as Google Ads or Bing Ads. These platforms offer tools and features for creating, managing, and optimizing PPC display campaigns, including targeting options, bidding strategies, and performance tracking.
Overall, PPC display advertising is a targeted and cost-effective way for businesses to reach their target audience and drive traffic to their website.
