Advertising Performance Factors

Advertising Performance Factors

When it comes to Advertising Performance Factors we carefully check, monitor, and modify many factors that can help with performance optimizations for our clients’ advertising accounts.  Here are just a few our digital marketing experts look at daily: Bid strategy target changes Search interest Auction activity Status changes Campaign settings Budget Bids and bid adjustments

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Google Ads Test & Experiments

Google Ads Test & Experiments help us make confident and informed decisions to continuously improve performance and return on ad spend. Testing in Google Ads lets us understand whether experimental changes to our client’s account will help us reach set/desired business goals. Our custom campaign tests and experiments are particularly powerful. This guide outlines some

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Understanding Consumer Behavior in 2022

Understanding Consumer Behavior in 2022

Understanding consumer behavior and key market trends help us provide the best digital marketing services to our clients. Here are a few insights as we move from 2021 into 2022.  People were busy making plans for the year ahead looking forward to seasonal moments, new experiences, and getting out of the house. But some remote trends from

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No difference between online and offline channels

No difference between online and offline channels

Today’s consumers see no difference between online and offline channels—it’s all just shopping. A new hybrid world of retail is emerging where the already blurred lines between physical and digital become even less distinct and shopping becomes a more interconnected experience. This merging is giving rise to a new “no-compromise” shopper mindset in which people

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best advertising agencies in charlotte

Overtop Media Digital Marketing Awarded as The Best Advertising Agency in Charlotte for 2021

Overtop Media Digital Marketing is honored to be selected as one of the Best Advertising Agencies in Charlotte. Expertise.com finds and reviews the top service professionals in over 200 industries across the U.S. Each month, they research more than 60,000 businesses to help customers find the best-qualified professional for their needs. Their research process is

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3 early holiday shopping trends for the holiday season

The holiday shopping season is upon us already, but what that means remains murky. Get prepared with the early retail trends and shopping behaviors our researchers are seeing this holiday season. 3 early holiday shopping trends for the 2021 holiday season: As of June, 31% of U.S. consumers had already started their holiday shopping. And

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A look at changing behaviors around the globe.

Digital Marketing Insights for Upcoming Holidays

A look at changing behaviors around the globe. Optimism about personal finances, coupled with concerns about supply and time delivery, is setting the stage for many consumers to start their holiday shopping early. Meanwhile, “Buy Now, Pay Later” (BNPL) is becoming a preferred method of payment for a considerable proportion of Americans, regardless of income.

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