Digital Marketing News and Insights from Overtop Media Digital Marketing Experts and Pros Around the World. This is the Best Place to Stay Ahead…
Things are changing, Again. With the growing trend of returning to the office, people are making an effort to plan and optimize their commutes. Outside of work, many are still taking advantage of online appointments and shopping, while searching for ways to save on personal expenses. In response to recent events in Ukraine, people are […]
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When it comes to Advertising Performance Factors we carefully check, monitor, and modify many factors that can help with performance optimizations for our clients’ advertising accounts. Here are just a few our digital marketing experts look at daily: Bid strategy target changes Search interest Auction activity Status changes Campaign settings Budget Bids and bid adjustments
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Google Ads Test & Experiments help us make confident and informed decisions to continuously improve performance and return on ad spend. Testing in Google Ads lets us understand whether experimental changes to our client’s account will help us reach set/desired business goals. Our custom campaign tests and experiments are particularly powerful. This guide outlines some
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Understanding consumer behavior and key market trends help us provide the best digital marketing services to our clients. Here are a few insights as we move from 2021 into 2022. People were busy making plans for the year ahead looking forward to seasonal moments, new experiences, and getting out of the house. But some remote trends from
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Check out a few Quick Video Advertising Tips to help you grow your business. Video advertising is increasingly important in helping your business grow. Here are a few tips to create better and more effective videos: – Hook your audience in the first 5 seconds – propose a solution, add a value or depending on
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Today’s consumers see no difference between online and offline channels—it’s all just shopping. A new hybrid world of retail is emerging where the already blurred lines between physical and digital become even less distinct and shopping becomes a more interconnected experience. This merging is giving rise to a new “no-compromise” shopper mindset in which people
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Overtop Media Digital Marketing is honored to be selected as one of the Best Advertising Agencies in Charlotte. Expertise.com finds and reviews the top service professionals in over 200 industries across the U.S. Each month, they research more than 60,000 businesses to help customers find the best-qualified professional for their needs. Their research process is
The holiday shopping season is upon us already, but what that means remains murky. Get prepared with the early retail trends and shopping behaviors our researchers are seeing this holiday season. 3 early holiday shopping trends for the 2021 holiday season: As of June, 31% of U.S. consumers had already started their holiday shopping. And
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A look at changing behaviors around the globe. Optimism about personal finances, coupled with concerns about supply and time delivery, is setting the stage for many consumers to start their holiday shopping early. Meanwhile, “Buy Now, Pay Later” (BNPL) is becoming a preferred method of payment for a considerable proportion of Americans, regardless of income.
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The holiday season is upon us, but consumers are celebrating differently than they have in years past as the COVID-19 pandemic continues to evolve. The availability of vaccines marks a major difference this year from the 2020 holiday season. Yet, uncertainty about gatherings lingers under the shadow of the delta variant. As holiday celebrations could
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Google Tag Manager allows us to quickly and easily manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions that our clients love. Increase your agility Tag Manager gives us the ability to add and update tags for conversion tracking, site analytics, remarketing, and more. There
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How much profit you’ve made from your ads and product listings compared to how much you’ve spent on them. How ROI Works ROI is the ratio of your net profit to your costs. It’s typically the most important measurement for an advertiser because it’s based on your specific advertising goals and shows the real effect
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Businesses need to know what ads a customer has been exposed to, which campaigns provided the best performance, and the touchpoints that were most important in driving conversions. That’s where our digital marketing experts use various tools to measure and optimize performance. But understanding the actions people take after interacting with an ad is an
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Local SEO is important because nearly 50% of all Google searches are local. Consumers are looking for products and services like yours online. If you don’t appear for their local searches, however, they might not find your business. With search engine optimization (SEO), you can improve your search engine rankings. Local SEO will help you reach customers
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Fake Reviews Can and Will Hurt Your Business. Don’t do it. You might have received and been tempted to try out one of these companies that “guarantee five-star reviews” on any platform for your business. Don’t do it. There are many of them out there. None are reputable. The best way to get good reviews
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Want to help your business stand out in an increasingly crowded Facebook environment? It’s easy. Create short, vertical video ads designed for mobile and drive real business results. With mobile-first video ads, you can: Video performs significantly better. Especially compared to static images. People consume content mostly on mobile. They watch videos a staggering 5
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Facebook News Feed helps you connect to your interest, family, friends, and more. Helps you connect with what matters most – to you. The best part is that it’s all in one place, but really everywhere you are. Facebook’s goal is to show you, and every user on its platform the most valuable content to
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Hire the Top-rated SEO Agency and Grow Hiring an SEO agency for Search engine optimization (SEO) is a surefire way to increase the traffic on your business’s website and boost your brand’s visibility. However, less than half of businesses use qualified agencies to help their marketing and growth. The concept of SEO and how to implement it
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Nail the basics of e-commerce and how to create a great online shopping experience Creating a great online customer experience starts with getting the basics right. Experiences should be: Frictionless. Eliminate any barriers that make discovering, researching, and buying products challenging. A frictionless experience encompasses product organization, pricing and availability, navigation, ease of checkout, and
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About measuring geographic performance You may find that your business flourishes in particular parts of the world. For example, a company selling snow boots probably sells more inventory to people who live on high mountains than people who live on sunny beaches. Performance data can help identify those geographic areas, so we can decide where
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About dynamic creatives Overtop Media Digital Marketing uses dynamic creatives to serve relevant ad content to viewers on every single impression. Dynamic creative files act as a frame that can easily swap out the creative content of your ad in real-time. For example, with a dynamic feed, we can show one product to people age
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