About Us
We Help You Grow and Expand
Charlotte’s Top-Rated Digital Marketing Agency
Our Team
Meet the Experts Behind Your Growth: A Full-Service Digital Marketing Agency Team in Charlotte, North Carolina
Real results require more than just a generalist; they require a squad of specialized experts working in sync. We have assembled a diverse team of SEO strategists, PPC managers, web developers, and creative directors who are obsessed with your ROI. Unlike fragmented freelance networks, our full-service marketing team collaborates across every channel, from Google Ads to technical web design to ensure your brand doesn’t just compete, but dominates. Explore the profiles below to meet the people dedicated to scaling your business.
Elena Vance - The Big Picture Thinker: Digital Strategy Director
I am the architect of your roadmap. My job is to look at your business as a whole, including your goals, budget, and competition, and build a plan to get you where you need to be. I make sure all the other teams are working together so you don't waste money.
Sophia Rossi - The Brand Guardian: Senior Account Director.
I look at your business strategy from 30,000 feet. While others handle daily tasks, I meet with you quarterly to discuss annual growth and new market opportunities. I ensure our agency is actually helping your business grow year over year.
Jessica Bloom - The Client Champion: Client Success Manager
I am your daily advocate inside the agency. I make sure we meet deadlines and that you always know what is going on. If you have a question, worry, or idea, you call me, and I get the right team members moving immediately.
Raj Gupta - The Traffic Controller: Digital Project Manager
I am the glue that holds the agency together. I manage the timelines, budgets, and deadlines. If the web team is waiting on photos or the ad team is waiting on approval, I clear the blockers to ensure we launch on time.
Ben Miller - The High-Intent Hunter: Senior Paid Search (PPC) Manager
I focus on capturing people the moment they are ready to buy. I manage your Google Search campaigns, choosing specific keywords while blocking ones that waste money, ensuring your ad is the first thing a customer sees.
Liam O’Connor - The Scroll Stopper: Meta Ads (Social) Strategist
I build audiences on Facebook and Instagram based on interests and behaviors. I put ads in front of them that are so compelling they stop scrolling, finding you new customers who didn't even know they needed your product yet.
Clara Masters - The E-Commerce Engine: Google Shopping Specialist
I get your physical products in front of shoppers. I manage your product data feed so Google knows exactly what you sell. I set up the visual shopping ads that appear at the top of search results.
Jasmine Wu - The Retargeting Architect: Full-Funnel Ad Specialist
I handle the 'stalking' in a good way. I serve ads to people who visited your site but didn't buy, reminding them of what they left in their cart to turn 'window shoppers' into paying customers.
Marcus Thorne - The Voice of the Brand: Senior Content Strategist
I find the right words to tell your story. From blog posts that answer questions to emails that get opened, I ensure you sound professional, helpful, and human.
David Chen - The Search Engine Whisperer: SEO & Organic Growth Lead
I help customers find you without you paying for every click. I tweak your website settings and content so Google understands what you do and ranks you at the top of the list for free.
Sarah Davies - The Wordsmith: Direct Response Copywriter
About Me: While strategists write to educate, I write to sell. I craft sharp, persuasive text for sales pages and ad headlines using psychological triggers that convince readers to take out their credit cards.
Mike Kowalski - The Local Hero: Local SEO & Reputation Manager
I make sure you own your neighborhood on Google Maps. I optimize your business profile and manage your reviews so that when someone searches 'near me,' you show up first.
Julian Moore - The Spy: Competitive Intelligence Analyst
I watch your competitors like a hawk. I analyze their ads and pricing to tell you exactly what they are doing right (and wrong) so we can outsmart them.
Jordan Lee - The Launch Commander: Go-To-Market (GTM) Strategist
I specialize in 'Day One.' When you release a new product, I coordinate SEO, Ads, and Email teams to hit the button simultaneously for a massive splash.
Priya Patel - The Social Butterfly: Social Media Manager
I keep your brand active where your customers hang out. I engage with followers, answer questions, and create buzz on Instagram and TikTok so your brand feels alive and approachable.
Bella Williams The Authenticity Hunter: UGC (User Generated Content) Coordinator
I find real people to review your product. I source creators to film unboxing videos and testimonials that look 'raw' and authentic, which people trust more than polished commercials.
Alex Novak - The Tech Architect: Lead Web Developer
I build the engine under the hood. I ensure your site loads fast, works on mobile, and is secure. If you want a specific feature, I write the code to make it happen.
Mia Gonzalez - The Conversion Copywriter: Landing Page Copywriter. About Me:
I write the page where the sale happens. I organize information to overcome objections and write headlines that make visitors feel safe enough to buy.
Arthur Dent - The Conversion Designer: CRO (Conversion Rate Optimization) Designer
I design websites to sell. I use data to decide exactly where a 'Buy Now' button should go and what color it should be to ensure we don't waste traffic on a confusing page.
Aaron Foley - The Tech Plumber: Marketing Automation & CRM Specialist
I connect your software. I make sure that when a lead comes in from Facebook, it goes into your sales system instantly. I fix the 'pipes' so no data gets lost.
About Us
Your Partner in Digital Success: Charlotte's Leading Digital Marketing Agency
At Overtop Media Digital Marketing, we pride ourselves on being the top-rated digital marketing agency in Charlotte. Our journey began as an in-house agency for Wingstop Charlotte, where we quickly made our mark by focusing on clear goals and powerful conversions. Leveraging real-time analytics and advanced machine learning, our campaigns propelled Wingstop Charlotte to become one of the top franchise locations in the U.S., earning recognition for the highest sales growth worldwide. Since then, we have expanded our expertise and have delivered countless success stories for a diverse range of clients, helping businesses achieve their marketing goals and thrive in competitive markets.
Proven Results, Happy Clients
At Overtop Media Digital Marketing, we believe that great results speak for themselves. Our dedicated approach to crafting customized marketing strategies has consistently delivered exceptional outcomes, earning us the loyalty and trust of our clients. With a focus on measurable success, we ensure every campaign drives meaningful impact and business growth.
Top Rated Digital Marketing Agency On Google
Our clients rate us 5 out of 5 stars on Google for a reason. We are committed to providing top-notch service and unparalleled expertise, tailored to meet each client’s unique needs. From our first conversation to the final report, we strive for excellence in every step, making sure our clients feel valued and understood throughout their journey with us.
Trusted by Businesses Locally and Beyound
Businesses across Charlotte and beyond choose Overtop Media for their digital marketing needs because of our proven track record of success. We go beyond delivering results; we build lasting partnerships that empower our clients to thrive in a competitive landscape. Join the many businesses that trust us to elevate their online presence and drive growth.
A Boutique Agency Focused on Impactful Results
At Overtop Media Digital Marketing, we deliver impactful results for businesses of all sizes. Our campaigns are designed to connect meaningfully with people while providing measurable success for your business. Unlike many larger agencies, we stay agile and efficient to reduce marketing costs and maximize value for our clients. We don’t waste resources on flashy perks like unlimited beer on tap, gourmet coffee, or game rooms — because we understand that our clients prefer to invest their hard-earned dollars in what truly matters: effective, results-driven marketing.
Global Partnerships for Unmatched Value
To further enhance value and minimize costs, Overtop Media has established partnerships with trusted colleagues across the globe. This approach allows us to bring the best talent to our clients, ensuring world-class expertise without the high price tag. By leveraging a global network, we provide exceptional services that make a real impact, while keeping your budget in mind.
Delivering Real Results
Focused on What Matters
We provide efficient, cost-effective marketing solutions that not only resonate with your audience but also drive measurable growth for your business. At Overtop Media Digital Marketing, we focus on what truly matters—creating impactful campaigns that deliver real results without unnecessary overhead costs. Our agile approach ensures that your marketing dollars are invested where they make the most difference, fostering genuine connections with customers while maximizing your return on investment.
Overtop Media Digital Marketing: A Certified Google Partner—Your Key to First in Search Results
As a Certified Google Partner, Overtop Media has proven its expertise and excellence in managing Google Ads campaigns. This status reflects our commitment to maintaining the highest standards through rigorous education, up-to-date knowledge, and a track record of delivering measurable growth for our clients. Our Google Partner status provides us with exclusive access to advanced tools, insights, and resources that give our clients a distinct edge over the competition. While we hope to earn your long-term business, we encourage you to choose a Certified Google Partner for any digital marketing needs to ensure you’re working with a trusted expert. Discover how Google Ads can drive success for your business today.
Look for the Certified Badge.
Overtop Media Digital Marketing: A Microsoft Ads Accredited Agency—Be Seen When It Matters Most
At Overtop Media Digital Marketing, we are proud to be a Microsoft Ads Accredited Agency, showcasing our commitment to staying ahead of the curve with proven expertise and excellence in digital advertising. Our clients benefit from top-rated, certified professionals who focus on maximizing return on ad spend (ROAS) and overall ROI. By leveraging advanced Search Engine Marketing (SEM) tools, strategic insights, and industry knowledge, we help businesses grow and succeed. In addition to Google’s market-leading properties, we connect you with millions of searchers on Bing, Yahoo, and Microsoft Partner Networks, ensuring your brand is seen by the right audience at the right time. Discover how Microsoft Advertising can transform your business today.
Look for the Accredited Badge.
We’re a Top-Rated Facebook for Business Advertiser—Create Meaningful Connections
At Overtop Media Digital Marketing, we specialize in helping businesses grow by connecting with people in authentic, familiar ways on the world’s largest social network—Facebook. While many may have a Facebook account, few are truly experts in leveraging its power for business growth. With so many so-called “experts” out there, it’s important to choose wisely. Our team has managed thousands in ad spend with a proven track record of delivering the highest return on investment. Partner with us to tap into our expertise and make your mark on Facebook.
Discover Facebook Business Success Stories.
Instagram Business: Stand Out with Overtop Media Digital Marketing
Make an impact on Instagram, a platform where captivating visual content drives real-world action. At Overtop Media Digital Marketing, we help your business shine by creating engaging, creative campaigns that connect with people worldwide. Instagram is where millions come to discover brands, products, and stories that matter to them. Let us help you boost brand awareness, grow your customer base, and tell your story to a highly engaged audience eager to connect with what you offer.
Start Building Your Business on Instagram Today.
Best-In-Class WordPress Experts: Powerful Integrations, Expert Guidance
With over 44% of the web powered by WordPress, it’s the platform of choice for businesses and creators of all sizes. At Overtop Media Digital Marketing, we help you build a website that is as flexible, secure, and powerful as your business demands. From brand-new bloggers and entrepreneurs to global brands like TIME, TED, and Spotify, WordPress serves as a robust foundation for everyone. With our expertise, you’ll benefit from purpose-built cloud hosting, automatic maintenance updates, and essential security patches, all while enjoying the freedom and flexibility to bring your vision to life. Discover how our search engine optimization strategies can elevate your site to the top of search results and drive meaningful growth.
Get Your Business Online Today.
Spotify Ads Studio: Be Heard with Overtop Media Digital Marketing
Amplify your brand with music marketing that reaches your audience in moments when visual ads can’t—whether they’re running, driving, cooking, or just relaxing. At Overtop Media Digital Marketing, we create compelling audio ad campaigns that connect with listeners on Spotify during these unique, screenless moments. Audio travels with people throughout their day, offering an unparalleled opportunity to engage with your audience in a more personal way. The more people stream, the more insights we gain, helping you understand and connect with your audience through the power of music. Elevate your brand with audio advertising and ensure your business stands out in a crowded market.
Connect with Fans Where They’re Already Listening.
Celebrating +15 Years of Excellence in Digital Marketing
Driving Meaningful Growth Through Purpose-Driven, Data-Powered Marketing Solutions for Business
Discover Overtop Media Digital Marketing: Your Partner for Growth and Success
From innovative strategies to ethical practices, explore how we deliver measurable results and meaningful impact for businesses of all sizes.
A Commitment to Excellence in Every Aspect of Digital Marketing
At Overtop Media Digital Marketing, our focus extends beyond delivering results; we are committed to redefining what excellence means in the digital marketing industry. We recognize that every business is unique, and we work tirelessly to understand the nuances of your goals, audience, and competitive landscape. Our team combines creativity with data-driven insights to craft strategies that are not only impactful but also tailored to your brand’s voice and values. Whether it’s developing a cutting-edge SEO campaign, designing a visually stunning website, or running a highly targeted ad campaign, we ensure every detail is executed with precision and care.
Helping Startups and Established Brands Thrive
From startups looking to establish their presence in the market to well-established brands aiming to maintain their competitive edge, Overtop Media Digital Marketing has the expertise and experience to help businesses at every stage of their journey. Our holistic approach to digital marketing ensures that your business is equipped with the tools and strategies needed to adapt to the ever-evolving digital landscape. We don’t just focus on short-term gains; we build long-term plans that sustain growth and deliver continued success.
Leveraging Paid Media for Maximum Growth
Paid media campaigns are one of the fastest ways to reach your target audience, and at Overtop Media Digital Marketing, we specialize in making every ad dollar count. Whether it’s Google Ads, Facebook Ads, or display advertising, we optimize your campaigns to drive maximum ROI. By using advanced targeting techniques and real-time analytics, we ensure your ads reach the right audience at the right time. Our data-driven approach allows us to continuously refine your campaigns, delivering improved results month after month.
Supporting Nonprofits and Giving Back to the Community
As a Charlotte-based agency, we are deeply committed to giving back to our community. We proudly support nonprofits and charitable organizations that make a difference locally and globally. Whether it’s partnering with organizations to enhance their digital presence or donating a portion of our profits to causes that matter, we believe in using our expertise to drive positive change. Our work with nonprofits has been some of the most rewarding, as it aligns with our mission of making a meaningful impact through digital marketing.
Staying Ahead of Industry Trends
The digital marketing landscape is constantly changing, and staying ahead of industry trends is crucial to delivering results. At Overtop Media, we invest in continuous learning and development to ensure our team is always equipped with the latest tools and techniques. From emerging social media platforms to new developments in search engine algorithms, we adapt our strategies to keep your business ahead of the curve. This proactive approach allows us to seize opportunities and mitigate challenges before they impact your campaigns.
Building Lasting Partnerships with Clients
At Overtop Media, we believe that the foundation of any successful campaign is a strong partnership between the client and the agency. We strive to build lasting relationships based on trust, transparency, and mutual respect. Our team takes the time to understand your business, communicate openly, and involve you in the decision-making process. This collaborative approach ensures that our strategies align with your vision and that you feel confident in every step of your digital marketing journey.
Results-Driven Strategies for Every Industry
Over the years, we’ve had the privilege of working with businesses across a wide range of industries, including hospitality, retail, healthcare, education, and more. This diverse experience has equipped us with the ability to adapt our strategies to meet the unique challenges and opportunities of any industry. No matter your business type, we take a personalized approach to ensure our campaigns resonate with your target audience and drive the results you need to grow.
Elevating Brand Identity Through Design and Storytelling
Your brand is more than just a logo; it’s the story that connects you with your audience. At Overtop Media, we specialize in creating compelling brand identities that resonate on a deeper level. From designing cohesive visual elements to crafting authentic brand stories, we help you stand out in a crowded market. By combining creativity with strategic messaging, we ensure your brand not only captures attention but also builds trust and loyalty among your customers.
Driving Customer Loyalty Through Personalized Experiences
In today’s digital age, consumers expect personalized experiences that cater to their specific needs and preferences. At Overtop Media, we leverage advanced audience segmentation and data analytics to create campaigns that feel tailor-made for your customers. Whether it’s through targeted email marketing, dynamic ad content, or personalized landing pages, we focus on creating connections that lead to lasting customer loyalty and increased lifetime value.
Empowering Businesses with Actionable Insights
Understanding the impact of your digital marketing efforts is crucial to making informed decisions. That’s why we provide comprehensive analytics and reporting that go beyond surface-level metrics. Our detailed insights help you understand what’s working, where improvements can be made, and how to allocate your resources for maximum impact. With Overtop Media, you’re never in the dark about your marketing performance — you’re empowered with the knowledge to drive your business forward.
The Overtop Media Vision: Shaping the Future of Digital Marketing
Looking ahead, Overtop Media Digital Marketing is committed to staying at the forefront of innovation and excellence. We aim to continue helping businesses thrive by providing cutting-edge solutions, fostering meaningful connections, and driving measurable growth. Our vision is to shape the future of digital marketing by setting new standards for creativity, integrity, and results-driven strategies. As we grow, we remain dedicated to our core mission: empowering businesses of all sizes to achieve their goals and make a lasting impact.
Sustainability and Ethical Marketing Practices
At Overtop Media Digital Marketing, we understand the importance of conducting business in a way that aligns with ethical and sustainable practices. As a forward-thinking agency, we are committed to minimizing our environmental impact while promoting responsible marketing strategies. We avoid tactics that exploit user data or employ misleading practices, focusing instead on building trust through transparency and authenticity. By prioritizing sustainability and ethics, we help our clients create meaningful, long-term relationships with their audiences, ensuring their businesses grow responsibly in an ever-conscious market.
For over a decade, Overtop Media Digital Marketing has been at the forefront of digital innovation, helping businesses in Charlotte and beyond achieve remarkable growth. Our team of certified experts in Facebook Ads, Microsoft/Bing Ads, and Google Ads leverages cutting-edge machine learning technology to create more relevant, effective advertising campaigns. Think of machine learning as having a billion virtual interns optimizing your marketing efforts—now let’s put them to work for your business.
We believe in marketing that truly matters—advertising that works for your audience and your business, adding value at every stage of the customer journey rather than just creating noise. Our goal is to connect every element across all phases, ensuring a seamless experience that leads to meaningful engagement.
Our commitment to measurable results, exceptional quality, and unwavering integrity sets us apart. We collaborate closely with clients to develop strategies tailored to their unique brand purpose, bringing that purpose to life through impactful campaigns across all communication touchpoints. By blending brand stewardship with data-driven science, we deliver user-centric innovations and conversion-focused marketing solutions that drive real growth.
Find Overtop Media Digital Marketing in Charlotte and the surrounding communities—where excellence in digital marketing meets your business goals.