# Home Services YouTube and TV Ads: 3.8x ROI | OVERTOP [Home](/)›[Success stories](/success-stories/)›[YouTube Ads](/success-stories/youtube-ads/)›Spray-Net YouTube Ads success story · Home exterior services franchise # How a home exterior franchise lifted conversions 50% with YouTube and TV ads made in 48 hours. Spray-Net needed seasonal, local video for a whole franchise network without a commercial-sized budget. Google’s AI video tools turned a brief into finished 30-second spots in two days, and YouTube and connected TV put them in front of homeowners. BusinessSpray-Net MarketFranchise network GoalMore homeowner leads for every franchise, on a limited production budget ## The results. Google did not publish the period or campaign these results are compared with. - **50%**lift in incremental conversions - **3.8x**return on investment - **105%**more completed video views on YouTube and TV - **$37,000**saved in production costs Reported in the 2026 Google Ads Impact Award entry as published by Google. Google did not state how the incremental lift was measured. ## The challenge. Spray-Net refinishes the outside of homes through a network of franchise locations. Every franchise needed a steady flow of good homeowner leads, and the network had to keep the cost of each one in check. Video was the obvious way to show a house transformed, but traditional commercials take weeks to produce and cost far more than a seasonal campaign for each market can carry. ## What they did. 30-second YouTube commercials · Connected TV · Performance Max · Google AI video tools Commercials in two daysA library of 30-second commercials was produced with Google’s AI tools, built around the seasonal moments when homeowners notice their exterior wearing out. Production took 48 hours instead of weeks.A brand check on every assetEach AI-made video was reviewed against the brand’s rules before it ran, so speed did not cost consistency.YouTube and the living room TVThe spots ran on YouTube and on [YouTube on connected TV](https://business.google.com/us/ad-solutions/youtube-ads/), the big screen where many households now watch.Performance Max to catch the demand[Performance Max](https://business.google.com/us/ad-solutions/performance-max/) ran alongside the video, so homeowners who saw a commercial could find a franchise when they were ready to ask for an estimate. ## Why it worked. Our read on the decisions behind the numbers, and what any business can take from them. Production stopped being the bottleneckWhen a commercial takes two days instead of weeks, every season and market can have its own ad. More relevant ads meant more homeowners acting on them.The product is visualA tired house turning into a fresh one is a story video tells in seconds. YouTube and TV gave that story the screen it deserves.Video and search worked as oneThe commercials created interest and Performance Max collected it. The 60% rise in Performance Max assisted conversions Google published shows the two feeding each other.Measured on incremental resultsThe headline result is the extra conversions the campaign caused, the honest way to judge brand video. ## How we would run this play for your business. You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our [youtube ads management](/youtube-ads/). Video without the production billWe combine your own footage, the best local videographers booked directly with no markup, and Google’s video tools, so a seasonal ad costs what a season can carry.Every market its own messageFor multi-location and franchise businesses we cut versions for each area and season, aimed at the homeowners each location actually serves.The big screen when it fitsConnected TV puts your business on the living room TV for a fraction of broadcast prices. We use it when your offer benefits from the bigger screen.One plan with searchOur [Google Ads management](/google-ads/) catches the searches the videos create, and both are judged on the leads and estimates they bring. ## Who this play fits. You do not have to be a home exterior services franchise to use the same approach. It is a strong fit for: - Franchise and multi-location service businesses - Painting, siding, roofing and exterior companies - Seasonal home services - Businesses with a visual before and after - Any company that needs a lot of video on a tight budget ## Want results like these? Tell us about your business and your goals. We will show you where YouTube ads can bring you customers, and what it would take. [Start growing with YouTube ads](#audit) [Or call (704) 237-0707 ›](tel:7042370707) [See how we run YouTube ads for our clients ›](/youtube-ads/) ## More YouTube ads success stories. - [ Home and building **96%** of spam calls filtered out ### Maximo Wood Read the story › ](/success-stories/meta-ads/maximo-wood/) - [ Home and building **318%** greater return on ad spend ### Len The Plumber Heating and Air Read the story › ](/success-stories/microsoft-ads/len-the-plumber-heating-and-air/) - [ Home and building **$5.9K+** in email and SMS flow revenue in the first week ### Creekside Nursery Read the story › ](/success-stories/klaviyo/creekside-nursery/) [See all YouTube ads success stories ›](/success-stories/youtube-ads/) Results as published by Google on its 2026 Google Ads Impact Awards page for the Spray-Net campaign. No comparison period or measurement method was published; results for other businesses will differ. Analysis by Victor Bubuioc, MBA, Digital Performance and Growth Expert, published October 10, 2026.