# Window Company YouTube Ads: 48% More Bookings | OVERTOP [Home](/)›[Success stories](/success-stories/)›[YouTube Ads](/success-stories/youtube-ads/)›Brennan Enterprises YouTube Ads success story · Replacement window company # How a replacement window company grew qualified consultation bookings 48% with YouTube video. Homeowners take one to three months to choose a window company. Brennan Enterprises stopped waiting for them to search and met them on YouTube while they were still thinking about it, then stayed with them until they were ready to book. BusinessBrennan Enterprises MarketUnited States GoalMore qualified in-home consultations ## The results. Google did not publish the period these results are compared with. - **48%**growth in qualified consultation bookings - **22%**more searches for the brand - **39%**revenue growth attributed to Google Ads - **42%**higher YouTube view-through rate Reported in the company’s 2026 Google Ads Impact Award entry as published by Google. No measurement method or comparison period was stated. ## The challenge. Brennan Enterprises sells and installs replacement windows. It is a big, considered purchase: according to the company, homeowners usually take 30 to 90 days to commit. Waiting for them to search meant competing only at the very end of that decision. The company wanted to reach homeowners earlier in that window, while they were still thinking it over, and to move from selling on specifications and price to telling a more emotional story about a better home. ## What they did. YouTube long and short videos · Demand Gen · Performance Max · Gmail and Discover follow-up Video for the early researchersLong and short YouTube videos, run through [Demand Gen](https://business.google.com/us/ad-solutions/demand-generation/), reached homeowners at the start of their research, well before they were ready to request a quote.Ads built around motivations[Performance Max](https://business.google.com/us/ad-solutions/performance-max/) asset groups were organized around the different reasons homeowners replace their windows, so each person saw the message closest to their own motivation.A follow-up sequencePeople who engaged with the videos were followed up across Gmail and Discover with the next message in the story, keeping Brennan in mind through a long decision.Customer data as the guideAudiences built from the company’s own customer records told Google which kinds of homeowners were most likely to book, and display ads used the same signals. ## Why it worked. Our read on the decisions behind the numbers, and what any business can take from them. It showed up before the searchIn a 30 to 90 day decision, the company that is already familiar wins the comparison. The 22% rise in brand searches is the sign that the videos built that familiarity.Emotion opened, proof closedVideo carried the feeling of a better home; search, display and email carried the details. Each channel did the job it is best at.The follow-up did the heavy liftingA long decision needs more than one ad. Sequencing the next message to people who had already watched kept the cost of each booking down.Judged on bookingsThe headline number is qualified consultations, the step that turns into revenue for a home improvement company, not views or clicks. ## How we would run this play for your business. You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our [youtube ads management](/youtube-ads/). Start where the decision startsWe run short YouTube videos to homeowners in your service area who match your best customers, months before they request quotes, and record your branded searches first so the lift can be seen.Film what you already doA finished project, a before and after, the owner answering a common question. Phone footage and the best local videographers, booked directly with no agency markup, are usually all it takes.Follow up across GoogleViewers who watched are followed with the next message in Gmail, Discover and display, and our [Google Ads management](/google-ads/) makes sure you win the search when they are ready.Count booked appointmentsConsultations and signed jobs are tracked back to the campaign that produced them, and your sales data is sent back to Google so it finds more homeowners who book. ## Who this play fits. You do not have to be a replacement window company to use the same approach. It is a strong fit for: - Window, roofing and siding companies - Remodelers and kitchen and bath companies - HVAC, solar and other big-ticket home services - Pool, deck and outdoor living builders - Any business with a decision that takes weeks, not minutes ## Want results like these? Tell us about your business and your goals. We will show you where YouTube ads can bring you customers, and what it would take. [Start growing with YouTube ads](#audit) [Or call (704) 237-0707 ›](tel:7042370707) [See how we run YouTube ads for our clients ›](/youtube-ads/) ## More YouTube ads success stories. - [ Home and building **96%** of spam calls filtered out ### Maximo Wood Read the story › ](/success-stories/meta-ads/maximo-wood/) - [ Home and building **318%** greater return on ad spend ### Len The Plumber Heating and Air Read the story › ](/success-stories/microsoft-ads/len-the-plumber-heating-and-air/) - [ Home and building **$5.9K+** in email and SMS flow revenue in the first week ### Creekside Nursery Read the story › ](/success-stories/klaviyo/creekside-nursery/) [See all YouTube ads success stories ›](/success-stories/youtube-ads/) Results as published by Google on its 2026 Google Ads Impact Awards page for Brennan Enterprises. No comparison period or measurement method was published; results for other businesses will differ. Analysis by Victor Bubuioc, MBA, Digital Performance and Growth Expert, published October 10, 2026.