# Starbucks Canada Pinterest Ads: Store Visits | OVERTOP [Home](/)›[Success stories](/success-stories/)›[Pinterest Ads](/success-stories/pinterest-ads/)›Starbucks Canada Pinterest Ads success story · Coffeehouse chain # How Starbucks Canada brought new customers into its stores with a fall Pinterest campaign. For many Canadians, fall starts with a seasonal Starbucks drink. Starbucks Canada wanted its fall menu to be a discovery for new customers too, and a Pinterest campaign measured in real store visits showed it worked. BusinessStarbucks Canada MarketCanada GoalMore store visits, including from new customers ## The results. Cost per store visit compared with vertical benchmarks. Engagement and video completion compared with benchmarks and quick service restaurant industry standards. - **Over 25%**of store visits from people who were not recent visitors - **Over 15%**lower cost per store visit than vertical benchmarks - **2.2X**higher engagement rate on Carousel Pins than benchmarks - **2.6X**higher video completion rate than quick service restaurant standards A Pinterest foot traffic study run with a third-party location data provider, Q3 2024, for store visits and cost per visit. Engagement and video completion from Pinterest Ads Manager, August 22 to November 6, 2024. ## The challenge. Starbucks Canada’s fall menu is a seasonal ritual for its regulars. The brand wanted it to be more than a treat for loyal customers: a reason for people who had not visited in the past year to come back, or to come in for the first time. That meant reaching two groups at once, loyal fans and lapsed or new customers, and proving the campaign did more than collect likes. The real measure would be people walking through the door. ## What they did. Image, carousel, showcase and video ads · Collages · Two Total Moment Takeovers A clear audienceThe campaign targeted adults aged 25 to 49 with interests in coffee, breakfast and seasonal flavors.Many formatsImage ads, Carousels, Showcase ads and video all ran, and Starbucks was the first quick service restaurant to use Pinterest Collages, among the [Pinterest ad formats](https://business.pinterest.com/advertise/).Owning the momentTwo Total Moment Takeovers, premium placements in which a brand owns three high-impact fixed spots on Pinterest for a single day, tied Starbucks to key fall moments.Measured in storesA brand lift study and a foot traffic study tracked actual store visits, using Pinterest’s [measurement tools](https://business.pinterest.com/analytics-and-measurement/). ## Why it worked. Our read on the decisions behind the numbers, and what any business can take from them. Seasonal creative sells the moodSteaming drinks and pastries against rich autumn colors invited people to picture a cozy break in a busy fall day.Formats that hold attentionCarousels and video gave people more to explore, which showed in engagement and completion rates well above the norm.Big moments, ownedTakeover placements on key days put the brand in front of a large audience exactly when fall was on everyone’s mind.Measured where it countsStore visits, not just clicks. The campaign lifted visits across Ontario, Quebec and British Columbia, and brought in people who were not regulars. ## How we would run this play for your business. You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our [pinterest ads management](/pinterest-ads/). Measure foot trafficWe connect ads to store visits, calls and directions requests, so a restaurant or shop sees real-world results. Our [analytics services](/analytics/) set it up.Target your areaAds reach people near your locations with the interests that match your menu or products.Plan around the seasonsSeasonal menus, holidays and local events become campaigns planned weeks ahead, with fresh creative each time.Pair with local searchPeople who see you on Pinterest look you up next. Our [Google Ads management](/google-ads/) and [Pinterest ads management](/pinterest-ads/) work together. ## Who this play fits. You do not have to be a coffeehouse chain to use the same approach. It is a strong fit for: - Restaurants, cafes and bakeries - Franchise and multi-location brands - Local retail shops - Salons, gyms and studios - Grocery and specialty food stores - Any business that wants more people through the door ## Want results like these? Tell us about your business and your goals. We will show you where Pinterest ads can bring you customers, and what it would take. [Start growing with Pinterest ads](#audit) [Or call (704) 237-0707 ›](tel:7042370707) [See how we run Pinterest ads for our clients ›](/pinterest-ads/) ## More Pinterest ads success stories. - [ Restaurants **31.6 pts** lift in ad recall ### Teriyaki Madness Read the story › ](/success-stories/meta-ads/teriyaki-madness/) - [ Restaurants **62.8%** year-over-year growth in revenue from Klaviyo flows ### Stone Brewing Read the story › ](/success-stories/klaviyo/stone-brewing/) - [ Restaurants **16.1%** average SMS click rate ### Birdcall Read the story › ](/success-stories/mailchimp/birdcall/) [See all Pinterest ads success stories ›](/success-stories/pinterest-ads/) Results as published by Pinterest in its Starbucks Canada success story, from a Pinterest foot traffic study and Pinterest Ads Manager data. Results for other businesses will differ. Analysis by Victor Bubuioc, MBA, Digital Performance and Growth Expert, published October 10, 2026.