# Dermstore Pinterest Ads: 50% Higher Click Rate | OVERTOP

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 # How Dermstore raised its holiday click-through rate 50% with creator videos on Pinterest.

 Black Friday and Cyber Monday are the loudest week of the year for beauty retailers. Dermstore cut through with videos of real customers using products in their daily routines, and let Pinterest’s AI put them in front of shoppers ready to buy.

  BusinessDermstore MarketUnited States GoalHoliday sales over Black Friday and Cyber Monday                ## The results.

 Creator content compared with Dermstore’s non-creator content.

  
 - **+50%**higher outbound click-through rate for creator content
- **+8%**stronger 7-day return on ad spend for creator content
 
 Based on the brand’s own data, United States, Q4 2024, as published by Pinterest.

      ## The challenge.

 Dermstore is an online beauty and skincare retailer. Over Black Friday and Cyber Monday, every beauty brand and retailer competes for the same shoppers’ attention and budget, and discounts alone do not set anyone apart.

The team needed a way to build trust and spark real shopping intent among motivated beauty buyers. Pinterest offered an audience already looking for beauty recommendations, gift ideas and holiday deals, so the question was how to stand out in front of them.

             ## What they did.

 Creator videos · Pinterest Performance+ · Holiday timing

  Routine-based creator videosDermstore worked with creators, real Dermstore customers, who showed the products as part of their everyday beauty routines.One brand at a timeEach creator highlighted specific brands from Dermstore’s catalog, positioning the store as a trusted place for expert-approved skincare.AI found ready buyers[Pinterest Performance+](https://business.pinterest.com/pinterest-performance-plus/), Pinterest’s AI-powered optimization suite, worked behind the scenes to show the videos to the high-intent shoppers most likely to buy.Timed for the biggest weekThe campaign ran over Black Friday and Cyber Monday, when gift and deal searches peak and trust matters most.         ## Why it worked.

 Our read on the decisions behind the numbers, and what any business can take from them.

   Trust sells beautyShoppers believe a real person using a product more than a polished brand claim, especially when buying gifts they cannot try first.Routines show the useSeeing where a serum fits in a morning routine answers the question “would I use this?” better than any product shot.AI amplifies good contentAutomated targeting works best when the creative is strong. Here, good videos plus smart delivery beat either one alone.Scored on revenueCreator content won on clicks and on 7-day return on ad spend, which is why Dermstore decided to expand creator work for future seasons.        ## How we would run this play for your business.

 You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our [pinterest ads management](/pinterest-ads/).

   Find the right creatorsWe source creators who already use products like yours and brief them on routines, not scripts, so the content feels real.Feed the AI good signalsWe set up the [Pinterest Conversions API](https://business.pinterest.com/capi/) so automated targeting learns from actual purchases.Plan the holidays earlyContent, budgets and offers are ready weeks before the peak, as part of our [ecommerce marketing](/ecommerce/) plans.Use the content everywhereThe same creator videos power [Facebook and Instagram ads](/meta-ads/) too, all planned within our [Pinterest ads management](/pinterest-ads/).        ## Who this play fits.

 You do not have to be an online beauty and skincare retailer to use the same approach. It is a strong fit for:

  
 - Beauty, skincare and cosmetics brands
- Salons, spas and med spas
- Online retailers with many brands
- Health and wellness products
- Fashion and accessories brands
- Any business whose customers trust peer advice
 
       ## Want results like these?

 Tell us about your business and your goals. We will show you where Pinterest ads can bring you customers, and what it would take.

  [Start growing with Pinterest ads](#audit) [Or call (704) 237-0707 ›](tel:7042370707)  [See how we run Pinterest ads for our clients ›](/pinterest-ads/)

        ## More Pinterest ads success stories.

  
 - [       Beauty and personal care **10X** return on ad spend for Sponsored Products ### Made for Locs

 Read the story › ](/success-stories/amazon-ads/made-for-locs/)
- [       Beauty and personal care **865%** return on ad spend at the end of August 2023, up from 188% in April 2023 ### Darmarsklep.pl

 Read the story › ](/success-stories/microsoft-ads/darmarsklep/)
- [       Beauty and personal care **43%** quarter-over-quarter growth in email revenue from bookings ### Naturopathica

 Read the story › ](/success-stories/klaviyo/naturopathica/)
 
 [See all Pinterest ads success stories ›](/success-stories/pinterest-ads/)

 Results as published by Pinterest in its Dermstore success story, based on the brand’s own data. Results for other businesses will differ. Analysis by Victor Bubuioc, MBA, Digital Performance and Growth Expert, published October 10, 2026.