# Microsoft Ads Success Stories and Case Studies | OVERTOP [Home](/)›[Success stories](/success-stories/)›Microsoft Ads # Microsoft Ads success stories: what Bing and Microsoft ads do when they are run well. A plumber paying 78% less per qualified lead, a bank with 40% more conversions, a software maker cutting the cost of a new user to under $5. Each story shows a real result, the decisions behind it and how we would put the same play to work for your business. - [ Home and building **318%** greater return on ad spend ## Len The Plumber Heating and Air Read the story › ](/success-stories/microsoft-ads/len-the-plumber-heating-and-air/) - [ Financial services **40%** more conversions ## BBVA Mexico Read the story › ](/success-stories/microsoft-ads/bbva-mexico/) - [ Software and technology **778%** return on ad spend (roughly) ## Superhuman Read the story › ](/success-stories/microsoft-ads/superhuman/) - [ Travel and hospitality **15%** higher return on ad spend than Search ## icelolly.com Read the story › ](/success-stories/microsoft-ads/icelolly/) - [ Fashion and apparel **25%** lift in return on ad spend ## Clarks Read the story › ](/success-stories/microsoft-ads/clarks/) - [ Home and kitchen **79.26%** boost in return on ad spend on branded campaigns ## Puffy Read the story › ](/success-stories/microsoft-ads/puffy/) - [ Health and wellness **800%+** more conversions from Performance Max ## NAOMI Read the story › ](/success-stories/microsoft-ads/naomi/) - [ Beauty and personal care **865%** return on ad spend at the end of August 2023, up from 188% in April 2023 ## Darmarsklep.pl Read the story › ](/success-stories/microsoft-ads/darmarsklep/) ## What the winners had in common. Plumbing, banking, mattresses and holidays. Different businesses, the same few decisions behind every result on this page, and the ones we build into every Microsoft Ads account we run. They measured what paysQualified leads, sales value, new paying users. Not clicks. Every winning account here tracked the outcome that mattered with [conversion tracking](https://about.ads.microsoft.com/en/tools/performance/conversion-tracking), so bidding could follow money instead of traffic.They gave the automation good signalsClarks, NAOMI, Puffy and icelolly let [Performance Max](https://about.ads.microsoft.com/en/solutions/ad-products-formats/performance-max) and smart bidding do the heavy lifting, but only after feeding them product data, past visitors and realistic return targets.They used the format built for the jobLocal service ads for a plumber, Microsoft Store ads for an app, shopping ads for an online drugstore. Matching the ad to how the customer buys beat forcing everything into plain text ads.They kept testing their adsBBVA Mexico used Copilot to write and test new ad versions instead of running the same few headlines for months. Fresh creative kept costs falling.They compared against their own baselineLen The Plumber and icelolly judged the new approach against their usual Search campaigns in the same markets, so the gain was real, not a good month. ## Your business, the same playbook. These results come from businesses of every size, and the ideas behind them scale down as well as up. Overtop Media Digital Marketing is a Microsoft Advertising Partner and a Google Partner in Charlotte that runs Bing and Microsoft Ads for local businesses and national brands, alongside their Google and Meta advertising. See how we work on our [microsoft ads management](/microsoft-ads/) page, or ask us which of these plays fits your business. ## Start growing your business with Microsoft ads. Tell us about your business and your goals. We will show you which of these plays fits, and what it would take. [Start growing with Microsoft ads](#audit) [Or call (704) 237-0707 ›](tel:7042370707) Results as published by Microsoft Advertising in its success stories. Results for other businesses will differ.