# Meta Ads Success Stories and Case Studies | OVERTOP

[Home](/)›[Success stories](/success-stories/)›Meta Ads  # Meta ads success stories: what Facebook and Instagram ads do when they are run well.

 More cars sold, more store purchases, cheaper leads, fewer spam calls. Each story below shows a real result, the decisions behind it and how we would put the same play to work for your business.

     
 - [       Automotive **11%** more cars sold ## Clay Cooley Automotive Group

 Read the story › ](/success-stories/meta-ads/clay-cooley-automotive-group/)
- [       Home and building **96%** of spam calls filtered out ## Maximo Wood

 Read the story › ](/success-stories/meta-ads/maximo-wood/)
- [       Retail **45%** increase in in-store purchases ## DSW

 Read the story › ](/success-stories/meta-ads/dsw/)
- [       Automotive **3.5X** return on ad spend ## Mazda Motor of America

 Read the story › ](/success-stories/meta-ads/mazda-motor-of-america/)
- [       Financial services **56%** lower cost per lead ## Rocket

 Read the story › ](/success-stories/meta-ads/rocket/)
- [       Fashion and apparel **4.4X** higher revenue ## Steve Madden

 Read the story › ](/success-stories/meta-ads/steve-madden/)
- [       Restaurants **31.6 pts** lift in ad recall ## Teriyaki Madness

 Read the story › ](/success-stories/meta-ads/teriyaki-madness/)
- [       Fashion and apparel **99%** lift in organic search traffic ## Underneat

 Read the story › ](/success-stories/meta-ads/underneat/)
 
      ## What the winners had in common.

 Different industries, different budgets, the same few decisions. These are the patterns behind every result on this page, and the ones we build into every account we run.

   They measured the real outcomeCars sold, store purchases, qualified calls. Not clicks or likes. When the system learns from revenue, it finds more of it, which is why [proper measurement](https://www.facebook.com/business/measurement) comes before spend in every account we run.They let the AI find buyersRocket, Mazda, DSW, Steve Madden and Underneat all let Meta’s AI choose the audience, with placements and budget moving automatically to whatever was working.They made creative for the phoneVertical video, creators and a wide mix of ideas. On Facebook and Instagram the ad itself does most of the targeting, especially in [Reels](https://www.facebook.com/business/ads/facebook-instagram-reels-ads).They removed frictionA chat in the customer’s favorite app, a Call now button, a short form, the nearest store one tap away. Every step removed is more customers.They tested against their bestEvery result came from a controlled comparison: a split test against the usual campaign or a lift study against a control group. The gain is real, not a good month.      ## Your business, the same playbook.

 These results come from businesses of every size, and the ideas behind them scale down as well as up. Overtop Media Digital Marketing is a Meta Business Partner in Charlotte that runs Facebook, Instagram, Messenger and WhatsApp ads for local businesses and national brands. See how we work on our [meta ads management](/meta-ads/) page, or ask us which of these plays fits your business.

      ## Start growing your business with Meta ads.

 Tell us about your business and your goals. We will show you which of these plays fits, and what it would take.

  [Start growing with Meta ads](#audit) [Or call (704) 237-0707 ›](tel:7042370707)   Results as published by Meta in its advertiser success stories. Results for other businesses will differ.