# Mailchimp Success Stories and Case Studies | OVERTOP

[Home](/)›[Success stories](/success-stories/)›Mailchimp  # Mailchimp success stories: what email and SMS do when they are run well.

 Higher order values, recovered carts, donations raised by text, trade show leads followed up the same day. Each story below shows a real result, the decisions behind it and how we would put the same play to work for your business.

     
 - [       Health and wellness **43%** higher average order value ## JungKwanJang

 Read the story › ](/success-stories/mailchimp/jung-kwan-jang/)
- [       Nonprofits **632%** return on SMS spend ## WLRN

 Read the story › ](/success-stories/mailchimp/wlrn/)
- [       Financial services **18x** conversion rate of automated emails ## Willful

 Read the story › ](/success-stories/mailchimp/willful/)
- [       Restaurants **16.1%** average SMS click rate ## Birdcall

 Read the story › ](/success-stories/mailchimp/birdcall/)
- [       Manufacturing and B2B **40%** average email open rate ## Totally Chocolate

 Read the story › ](/success-stories/mailchimp/totally-chocolate/)
- [       Fashion and apparel **142x** ROI on its first full SMS campaign ## Gymwrap

 Read the story › ](/success-stories/mailchimp/gymwrap/)
- [       Food and consumer goods **23%** revenue growth in 2025 ## El Amasadero

 Read the story › ](/success-stories/mailchimp/el-amasadero/)
- [       Food and consumer goods **6x** click rate of segmented and automated emails ## Eggland's Best

 Read the story › ](/success-stories/mailchimp/egglands-best/)
 
      ## What the winners had in common.

 Wellness brands, restaurants, a public radio station and a chocolate maker. Different businesses, the same few decisions. These are the patterns behind every result on this page, and the ones we build into every Mailchimp account we run.

   They stopped sending to everyoneEvery winner replaced whole-list blasts with [segments](https://mailchimp.com/features/segmentation/) built on purchases, interests, location or the step a customer was on. Relevance lifted opens, clicks and inbox placement together.They let automation do the follow-upWelcome series, abandoned carts, stalled applications and win-backs ran on their own through [automation flows](https://mailchimp.com/features/automations/marketing-automation-flows/), earning every day without anyone pressing send.They connected their dataShopify, PrestaShop, HubSpot or a custom API: each program fed real customer data into Mailchimp, so every message matched what the person had actually done.They added text where timing mattersRestaurants, fundraisers and stores with flash sales used [SMS](https://mailchimp.com/solutions/sms-marketing-tools/) for messages that cannot wait, alongside email rather than instead of it.They tested before they scaledHead-to-head SMS tests, A/B tested subject lines and multivariate flows. The winners proved what worked before putting more behind it.      ## Your business, the same playbook.

 These results come from businesses of every size, and the ideas behind them scale down as well as up. Overtop Media Digital Marketing is a Charlotte agency in Mailchimp’s partner program that builds and runs Mailchimp email and SMS for local businesses and national brands. See how we work on our [mailchimp email marketing](/mailchimp/) page, or ask us which of these plays fits your business.

      ## Start growing your business with Mailchimp.

 Tell us about your business and your goals. We will show you which of these plays fits, and what it would take.

  [Start growing with Mailchimp](#audit) [Or call (704) 237-0707 ›](tel:7042370707)   Results as published by Intuit Mailchimp in its success stories. Results for other businesses will differ.