# LinkedIn Ads Success Stories and Case Studies | OVERTOP

[Home](/)›[Success stories](/success-stories/)›LinkedIn Ads  # LinkedIn ads success stories: what B2B advertising does when it is run well.

 Cheaper leads, more qualified meetings, more pipeline and higher return on ad spend, from startups and small firms as well as larger brands. Each story shows the result, the decisions behind it and how we would put the same play to work for your business.

     
 - [       Financial services **56%** lower cost per lead ## Alaan

 Read the story › ](/success-stories/linkedin-ads/alaan/)
- [       Software and technology **186%** increase in return on ad spend ## Smokeball Australia

 Read the story › ](/success-stories/linkedin-ads/smokeball-australia/)
- [       Software and technology **6X** more qualified sales meetings from marketing ## Firebolt

 Read the story › ](/success-stories/linkedin-ads/firebolt/)
- [       Staffing and recruiting **70%** of LinkedIn leads became sales-qualified ## Hiredly

 Read the story › ](/success-stories/linkedin-ads/hiredly/)
- [       Education and training **86%** lower cost per lead ## NowToBizness

 Read the story › ](/success-stories/linkedin-ads/nowtobizness/)
- [       Software and technology **50%** higher ROI than other digital channels ## Eftsure

 Read the story › ](/success-stories/linkedin-ads/eftsure/)
- [       Software and technology **6X** return on ad spend ## Lacework

 Read the story › ](/success-stories/linkedin-ads/lacework/)
- [       Education and training **21%** lower cost per application ## UniSA Online

 Read the story › ](/success-stories/linkedin-ads/unisa-online/)
 
      ## What the winners had in common.

 Different markets and budgets, the same handful of decisions. These patterns show up in almost every strong LinkedIn result, and they are the ones we build into every account we run.

   They built the brand before the askFirebolt, Eftsure, Lacework and UniSA all spent on awareness before asking for a form, because most business buyers are not ready yet. LinkedIn’s research calls it the [95-5 rule](https://business.linkedin.com/advertise/resources/b2b-institute/b2b-research/trends/95-5-rule).They let real people do the talkingCustomers, chief executives and employees, promoted as Thought Leader Ads and messages, earned more attention than brand posts.They removed friction from the formPre-filled [Lead Gen Forms](https://business.linkedin.com/advertise/ads/generate-leads) turned interest into a lead in a couple of taps, with accurate details for the sales team.They aimed at the whole committeeBusiness purchases involve several people. The winners targeted every role that signs, approves or influences the deal.They measured pipeline, not clicksQualified meetings, opportunities, closed deals and return on ad spend, with CRM data sent back to LinkedIn wherever possible.      ## Your business, the same playbook.

 These results come from companies of every size, and the ideas behind them work on a small budget as well as a large one. Overtop Media Digital Marketing is a Charlotte agency that runs LinkedIn ads alongside Google, Microsoft and Meta for B2B companies, professional services firms and local businesses that sell to other businesses. See how we work on our [linkedin ads management](/linkedin-ads/) page, or ask us which of these plays fits your business.

      ## Start growing your business with LinkedIn ads.

 Tell us about your business and your goals. We will show you which of these plays fits, and what it would take.

  [Start growing with LinkedIn ads](#audit) [Or call (704) 237-0707 ›](tel:7042370707)   Results as published by LinkedIn in its success stories. Results for other businesses will differ.