# Advertising Success Stories by Industry | OVERTOP [Home](/)›Success stories # Advertising success stories from businesses like yours. What great advertising does when it is run well: more customers, more sales and leads that cost less. Each story shows the result, the decisions behind it and how we would put the same play to work for you. - [Meta Ads 8 stories](/success-stories/meta-ads/) - [LinkedIn Ads 8 stories](/success-stories/linkedin-ads/) - [Amazon Ads 8 stories](/success-stories/amazon-ads/) - [Microsoft Ads 8 stories](/success-stories/microsoft-ads/) - [Klaviyo 8 stories](/success-stories/klaviyo/) - [Pinterest Ads 8 stories](/success-stories/pinterest-ads/) - [YouTube Ads 7 stories](/success-stories/youtube-ads/) - [Mailchimp 8 stories](/success-stories/mailchimp/) - [HubSpot 8 stories](/success-stories/hubspot/) ## Automotive - [ Meta Ads · Automotive **11%** more cars sold ### Clay Cooley Automotive Group Read the story › ](/success-stories/meta-ads/clay-cooley-automotive-group/) - [ Meta Ads · Automotive **3.5X** return on ad spend ### Mazda Motor of America Read the story › ](/success-stories/meta-ads/mazda-motor-of-america/) - [ Amazon Ads · Automotive **+120%** website visits, month over month ### Nimnicht Chevrolet Read the story › ](/success-stories/amazon-ads/nimnicht-chevrolet/) - [ Pinterest Ads · Automotive **43X** return on ad spend, matched to car sales ### Mazda Read the story › ](/success-stories/pinterest-ads/mazda/) - [ HubSpot · Automotive **19%** growth in same-store sales in two years ### MarineMax Read the story › ](/success-stories/hubspot/marinemax/) ## Home and building - [ Meta Ads · Home and building **96%** of spam calls filtered out ### Maximo Wood Read the story › ](/success-stories/meta-ads/maximo-wood/) - [ Microsoft Ads · Home and building **318%** greater return on ad spend ### Len The Plumber Heating and Air Read the story › ](/success-stories/microsoft-ads/len-the-plumber-heating-and-air/) - [ Klaviyo · Home and building **$5.9K+** in email and SMS flow revenue in the first week ### Creekside Nursery Read the story › ](/success-stories/klaviyo/creekside-nursery/) - [ YouTube Ads · Home and building **48%** growth in qualified consultation bookings ### Brennan Enterprises Read the story › ](/success-stories/youtube-ads/brennan-enterprises/) - [ YouTube Ads · Home and building **50%** lift in incremental conversions ### Spray-Net Read the story › ](/success-stories/youtube-ads/spray-net/) ## Retail - [ Meta Ads · Retail **45%** increase in in-store purchases ### DSW Read the story › ](/success-stories/meta-ads/dsw/) - [ Pinterest Ads · Retail **116%** higher return on ad spend ### JCPenney Read the story › ](/success-stories/pinterest-ads/jcpenney/) - [ YouTube Ads · Retail **626%** higher omnichannel return on ad spend ### Petco Read the story › ](/success-stories/youtube-ads/petco/) ## Financial services - [ Meta Ads · Financial services **56%** lower cost per lead ### Rocket Read the story › ](/success-stories/meta-ads/rocket/) - [ Microsoft Ads · Financial services **40%** more conversions ### BBVA Mexico Read the story › ](/success-stories/microsoft-ads/bbva-mexico/) - [ LinkedIn Ads · Financial services **56%** lower cost per lead ### Alaan Read the story › ](/success-stories/linkedin-ads/alaan/) - [ Mailchimp · Financial services **18x** conversion rate of automated emails ### Willful Read the story › ](/success-stories/mailchimp/willful/) - [ HubSpot · Financial services **60%** year-over-year revenue growth, with no paid ads ### Insurance for Texans Read the story › ](/success-stories/hubspot/insurance-for-texans/) ## Restaurants - [ Meta Ads · Restaurants **31.6 pts** lift in ad recall ### Teriyaki Madness Read the story › ](/success-stories/meta-ads/teriyaki-madness/) - [ Klaviyo · Restaurants **62.8%** year-over-year growth in revenue from Klaviyo flows ### Stone Brewing Read the story › ](/success-stories/klaviyo/stone-brewing/) - [ Pinterest Ads · Restaurants **Over 25%** of store visits from people who were not recent visitors ### Starbucks Canada Read the story › ](/success-stories/pinterest-ads/starbucks-canada/) - [ Mailchimp · Restaurants **16.1%** average SMS click rate ### Birdcall Read the story › ](/success-stories/mailchimp/birdcall/) ## Fashion and apparel - [ Meta Ads · Fashion and apparel **4.4X** higher revenue ### Steve Madden Read the story › ](/success-stories/meta-ads/steve-madden/) - [ Meta Ads · Fashion and apparel **99%** lift in organic search traffic ### Underneat Read the story › ](/success-stories/meta-ads/underneat/) - [ Microsoft Ads · Fashion and apparel **25%** lift in return on ad spend ### Clarks Read the story › ](/success-stories/microsoft-ads/clarks/) - [ Klaviyo · Fashion and apparel **44.6%** year-over-year growth in Klaviyo-attributed revenue ### The Willow Tree Boutique Read the story › ](/success-stories/klaviyo/willow-tree-boutique/) - [ Pinterest Ads · Fashion and apparel **2.2X** higher incremental ROAS than the measurement benchmark ### Thirdlove Read the story › ](/success-stories/pinterest-ads/thirdlove/) - [ YouTube Ads · Fashion and apparel **60%** increase in global top-of-mind awareness ### Coach Read the story › ](/success-stories/youtube-ads/coach/) - [ YouTube Ads · Fashion and apparel **258%** higher return on ad spend ### Bellroy Read the story › ](/success-stories/youtube-ads/bellroy/) - [ Mailchimp · Fashion and apparel **142x** ROI on its first full SMS campaign ### Gymwrap Read the story › ](/success-stories/mailchimp/gymwrap/) ## Software and technology - [ Microsoft Ads · Software and technology **778%** return on ad spend (roughly) ### Superhuman Read the story › ](/success-stories/microsoft-ads/superhuman/) - [ LinkedIn Ads · Software and technology **186%** increase in return on ad spend ### Smokeball Australia Read the story › ](/success-stories/linkedin-ads/smokeball-australia/) - [ LinkedIn Ads · Software and technology **6X** more qualified sales meetings from marketing ### Firebolt Read the story › ](/success-stories/linkedin-ads/firebolt/) - [ LinkedIn Ads · Software and technology **50%** higher ROI than other digital channels ### Eftsure Read the story › ](/success-stories/linkedin-ads/eftsure/) - [ LinkedIn Ads · Software and technology **6X** return on ad spend ### Lacework Read the story › ](/success-stories/linkedin-ads/lacework/) ## Staffing and recruiting - [ LinkedIn Ads · Staffing and recruiting **70%** of LinkedIn leads became sales-qualified ### Hiredly Read the story › ](/success-stories/linkedin-ads/hiredly/) ## Education and training - [ LinkedIn Ads · Education and training **86%** lower cost per lead ### NowToBizness Read the story › ](/success-stories/linkedin-ads/nowtobizness/) - [ LinkedIn Ads · Education and training **21%** lower cost per application ### UniSA Online Read the story › ](/success-stories/linkedin-ads/unisa-online/) ## Books and publishing - [ Amazon Ads · Books and publishing **2X** yearly revenue, from $316,547 to $634,542 ### Front Line Publishing Read the story › ](/success-stories/amazon-ads/front-line-publishing/) - [ Amazon Ads · Books and publishing **20X** sales growth in 18 months on Amazon ### Binibi Read the story › ](/success-stories/amazon-ads/binibi/) ## Beauty and personal care - [ Amazon Ads · Beauty and personal care **10X** return on ad spend for Sponsored Products ### Made for Locs Read the story › ](/success-stories/amazon-ads/made-for-locs/) - [ Microsoft Ads · Beauty and personal care **865%** return on ad spend at the end of August 2023, up from 188% in April 2023 ### Darmarsklep.pl Read the story › ](/success-stories/microsoft-ads/darmarsklep/) - [ Klaviyo · Beauty and personal care **43%** quarter-over-quarter growth in email revenue from bookings ### Naturopathica Read the story › ](/success-stories/klaviyo/naturopathica/) - [ Pinterest Ads · Beauty and personal care **+50%** higher outbound click-through rate for creator content ### Dermstore Read the story › ](/success-stories/pinterest-ads/dermstore/) ## Home and kitchen - [ Amazon Ads · Home and kitchen **350%** higher sales on Amazon than the previous year ### Kazi Read the story › ](/success-stories/amazon-ads/kazi/) - [ Amazon Ads · Home and kitchen **+75%** lift in new-to-brand customers vs. online video only ### Fellow Read the story › ](/success-stories/amazon-ads/fellow/) - [ Microsoft Ads · Home and kitchen **79.26%** boost in return on ad spend on branded campaigns ### Puffy Read the story › ](/success-stories/microsoft-ads/puffy/) - [ Pinterest Ads · Home and kitchen **145%** more site traffic since adding direct links ### Ruggable Read the story › ](/success-stories/pinterest-ads/ruggable/) ## Sports and outdoors - [ Amazon Ads · Sports and outdoors **14X** sales on Prime Day 2024 compared with a normal day ### CRBN Pickleball Read the story › ](/success-stories/amazon-ads/crbn-pickleball/) - [ Klaviyo · Sports and outdoors **71%** year-over-year growth in email and SMS revenue ### Boat Outfitters Read the story › ](/success-stories/klaviyo/boat-outfitters/) ## Health and wellness - [ Amazon Ads · Health and wellness **90%** lower cost per branded search than its other streaming TV ads ### Physician’s Choice Read the story › ](/success-stories/amazon-ads/physicians-choice/) - [ Microsoft Ads · Health and wellness **800%+** more conversions from Performance Max ### NAOMI Read the story › ](/success-stories/microsoft-ads/naomi/) - [ Pinterest Ads · Health and wellness **12.4%** incremental lift, both ad types combined ### Semaine Health Read the story › ](/success-stories/pinterest-ads/semaine-health/) - [ Mailchimp · Health and wellness **43%** higher average order value ### JungKwanJang Read the story › ](/success-stories/mailchimp/jung-kwan-jang/) ## Food and beverage - [ Klaviyo · Food and beverage **157.8%** year-over-year growth in revenue from flows ### Callie’s Hot Little Biscuit Read the story › ](/success-stories/klaviyo/callies-hot-little-biscuit/) - [ Klaviyo · Food and beverage **114x** return on Klaviyo spend ### Harney and Sons Read the story › ](/success-stories/klaviyo/harney-and-sons/) - [ Klaviyo · Food and beverage **65x** return on Klaviyo spend ### Coffee Beanery Read the story › ](/success-stories/klaviyo/coffee-beanery/) ## Food and consumer goods - [ Pinterest Ads · Food and consumer goods **9.2%** sales lift ### Halo Top Read the story › ](/success-stories/pinterest-ads/halo-top/) - [ YouTube Ads · Food and consumer goods **50%** higher conversion rate than its other Demand Gen campaigns ### Javvy Coffee Read the story › ](/success-stories/youtube-ads/javvy-coffee/) - [ Mailchimp · Food and consumer goods **23%** revenue growth in 2025 ### El Amasadero Read the story › ](/success-stories/mailchimp/el-amasadero/) - [ Mailchimp · Food and consumer goods **6x** click rate of segmented and automated emails ### Eggland's Best Read the story › ](/success-stories/mailchimp/egglands-best/) ## Telecommunications - [ YouTube Ads · Telecommunications **10K** new customers ### Xfinity Mobile Read the story › ](/success-stories/youtube-ads/xfinity-mobile/) ## Travel and hospitality - [ Microsoft Ads · Travel and hospitality **15%** higher return on ad spend than Search ### icelolly.com Read the story › ](/success-stories/microsoft-ads/icelolly/) ## Nonprofits - [ Mailchimp · Nonprofits **632%** return on SMS spend ### WLRN Read the story › ](/success-stories/mailchimp/wlrn/) ## Manufacturing and B2B - [ Mailchimp · Manufacturing and B2B **40%** average email open rate ### Totally Chocolate Read the story › ](/success-stories/mailchimp/totally-chocolate/) - [ HubSpot · Manufacturing and B2B **82%** more leads ranking in the top tier ### Boyd Corporation Read the story › ](/success-stories/hubspot/boyd-corporation/) - [ HubSpot · Manufacturing and B2B **9X** marketing-attributed revenue compared with Pardot ### Allied Wire and Cable Read the story › ](/success-stories/hubspot/allied-wire-and-cable/) - [ HubSpot · Manufacturing and B2B **216%** increase in organic leads ### Franchise Brokers Association Read the story › ](/success-stories/hubspot/franchise-brokers-association/) ## Professional services - [ HubSpot · Professional services **288%** growth in revenue in 12 months ### Smash My Trash Read the story › ](/success-stories/hubspot/smash-my-trash/) ## Events - [ HubSpot · Events **4,200%** return on investment from the event ### Clearwing Read the story › ](/success-stories/hubspot/clearwing/) ## Software and technology - [ HubSpot · Software and technology **20%** meeting booking rate for marketing leads, up from 8% ### RevenueWell Read the story › ](/success-stories/hubspot/revenuewell/) ## How these results were measured. A result is only as good as the way it was measured. Every story names its method and dates, and compares the new approach with the advertiser’s usual one. Split testsTwo versions of a campaign run at the same time to similar audiences, and the only difference is the idea being tested. It is the cleanest way to see what a change is worth, and a core part of [performance marketing](https://www.facebook.com/business/ads/performance-marketing) done properly.Lift studiesPeople who could see the ads are compared with a control group who could not. The difference is what the ads caused, not sales that would have happened anyway. Meta explains its [lift measurement](https://www.facebook.com/business/measurement) in detail.Self-reported resultsSome results come from the business’s own numbers, such as cars sold or revenue growth. Every HubSpot customer story is reported this way. We say so on the story whenever that is the case. ## The same ideas, built around your business. Overtop Media Digital Marketing is a Charlotte agency, a Google Partner, a Meta Business Partner, a Pinterest Business Partner and a HubSpot Solutions Partner, running advertising and marketing systems for local businesses, B2B companies and national brands. We plan every channel together, from [Google Ads](/google-ads/) and [Facebook and Instagram ads](/meta-ads/) to [Amazon ads](/amazon-ads/), [Pinterest ads](/pinterest-ads/) and [LinkedIn ads](/linkedin-ads/), plus the [HubSpot CRM and email](/hubspot/) that turns leads into customers, so each one makes the others work harder. ## Want results like these? Tell us about your business and your goals. We will show you which of these plays fits, and what it would take. [Start growing your business](#audit) [Or call (704) 237-0707 ›](tel:7042370707) Results as published by each advertising platform in its advertiser success stories. Results for other businesses will differ.