# Franchise HubSpot CRM: 288% Revenue Growth | OVERTOP [Home](/)›[Success stories](/success-stories/)›[HubSpot](/success-stories/hubspot/)›Smash My Trash HubSpot success story · Commercial waste compaction franchise # How a waste compaction franchise grew revenue 288% in 12 months with one HubSpot CRM. Smash My Trash already paid for HubSpot but barely used it. Once every franchise partner worked from the same CRM, with leads routed by territory and contracts signed online, the company reports revenue up 288% and leads up 95% in a year. BusinessSmash My Trash MarketUnited States GoalGive a fast-growing franchise network one sales system ## The results. Measured over the 12 months after the company fully implemented the HubSpot CRM platform. HubSpot does not publish the starting revenue or lead counts, and the growth happened while the franchise network was also expanding, so HubSpot is not the only cause. - **288%**growth in revenue in 12 months - **95%**growth in leads in 12 months - **9,000**new deals created, 2,900 closed so far HubSpot does not publish a baseline period or method for these figures; they are the company’s own reported results. ## The challenge. Smash My Trash sends trucks with compaction equipment to businesses to crush the waste in their dumpsters, which the company says cuts waste volume by 70% and saves customers money. It moved to a franchise model and grew from 12 locations to about 165, a growth driven by selling franchises. That growth is the context here, not a HubSpot result. The corporate office already had HubSpot sales and marketing software but used a fraction of it. Each franchise partner managed customer contracts its own way, mostly by hand. Website leads needed to reach the right partner quickly, and head office had little view of how each territory was performing, which made it hard to coach and support the network. A second business unit was also on the way. ## What they did. Sales Hub Enterprise · Marketing Hub Professional · Lead routing by territory · Quotes and e-signature Leads routed by territory[Workflows](https://www.hubspot.com/products/marketing/marketing-automation) send each website lead straight to the franchise partner that covers that area, so no inquiry sits in a shared inbox.Quotes and contracts onlineQuoting and customer contracts moved into [HubSpot Sales Hub](https://www.hubspot.com/products/sales). Contracts go out for e-signature, and the signed copy is attached to the deal and the customer automatically.One record that stays putThe CRM became the single source of truth, so a customer’s history survives when a salesperson leaves or a franchise changes hands.Reporting for head officeCorporate reports on partner activity, deal stages and results by salesperson and territory, so it can see who needs help and where.Tools franchisees will usePartners got simple, flexible sales and marketing tools and chat support, which mattered for owners who are running trucks, not software. ## Why it worked. Our read on the decisions behind the numbers, and what any business can take from them. Speed to the right personA lead that lands with the local owner in minutes gets a call while the customer still cares. Routing by territory removes the hand-off delay.Less paperwork, faster closesOnline quotes and e-signature take days out of every deal and remove the errors that come with manual contracts.Visibility makes coaching possibleWhen head office can see every territory’s pipeline, it can spot stalled deals and help the partners who are falling behind.Use what you already pay forThe software was already in place. The gains came from setting it up properly and getting every partner to work in it. ## How we would run this play for your business. You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our [hubspot setup and management](/hubspot/). Map your territories and teamsWe set up routing rules by location, service and rep in your [HubSpot account](/hubspot/), so every lead reaches the right person in minutes.Put quotes and contracts in the CRMWe build quote templates and [HubSpot quotes](https://www.hubspot.com/products/revenue/quotes) into your deal stages, so pricing and signatures happen where the deal lives.Give owners a dashboardEach location, franchise or rep sees their own pipeline, and leadership sees the whole network in one report.Fill the pipeline locallyOur [Google Ads](/google-ads/) and [Meta ads](/meta-ads/) campaigns run by territory, and every lead flows into the same routing. ## Who this play fits. You do not have to be a commercial waste compaction franchise to use the same approach. It is a strong fit for: - Franchise brands - Multi-location service businesses - Waste, junk removal and recycling - Commercial cleaning and facilities - Home services with territories - Any business with a field sales team ## Want results like these? Tell us about your business and your goals. We will show you where HubSpot can bring you customers, and what it would take. [Start growing with HubSpot](#audit) [Or call (704) 237-0707 ›](tel:7042370707) [See how we run HubSpot for our clients ›](/hubspot/) ## More HubSpot success stories. - [ Financial services **60%** year-over-year revenue growth, with no paid ads ### Insurance for Texans Read the story › ](/success-stories/hubspot/insurance-for-texans/) - [ Events **4,200%** return on investment from the event ### Clearwing Read the story › ](/success-stories/hubspot/clearwing/) - [ Software and technology **20%** meeting booking rate for marketing leads, up from 8% ### RevenueWell Read the story › ](/success-stories/hubspot/revenuewell/) [See all HubSpot success stories ›](/success-stories/hubspot/) Results as published by HubSpot in its Smash My Trash customer story. Reported by the company; results for other businesses will differ. Analysis by Victor Bubuioc, MBA, Digital Performance and Growth Expert, published October 10, 2026.