# Manufacturer HubSpot: 82% More Top-Tier Leads | OVERTOP [Home](/)›[Success stories](/success-stories/)›[HubSpot](/success-stories/hubspot/)›Boyd Corporation HubSpot success story · Engineered materials manufacturer # How an engineered materials manufacturer captured 82% more top-tier leads after moving to HubSpot. Boyd Corporation had two contact forms, slow hand-offs and no central place for service requests. One smart form, automatic routing and a proper service desk in HubSpot brought more and better leads and closed service tickets five times faster. BusinessBoyd Corporation MarketGlobal GoalFaster response to sales and service requests ## The results. Compared with its time on Pardot. HubSpot publishes no starting figures, measurement period or definition of "top tier" for these results. The company also reports 16% more lead submissions. - **82%**more leads ranking in the top tier - **49%**more marketing-qualified leads - **5x**faster time to close service tickets HubSpot does not publish a baseline period or method for these figures; they are the company’s own reported results. ## The challenge. Boyd Corporation has made engineered materials and thermal solutions for more than 90 years. It is a large company with a small marketing team, so every manual step costs more than it would at a business with a bigger staff. Its old marketing platform, Pardot, had few automations, so there were long gaps between a form submission and a reply from sales or service. There were two separate contact forms, and buyers often picked the wrong one or filled in both. The service team had no central place to receive, manage and track requests, and the tool was hard to learn, which made onboarding new people slow. ## What they did. Marketing Hub · Service Hub · Smart form routing · Nurture campaigns A six-week migrationThe company moved from Pardot to [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) in about six weeks, with help from HubSpot’s own onboarding team.One smart formThe two contact forms became one [HubSpot form](https://www.hubspot.com/products/marketing/forms) with a field for the type of service inquiry, and each submission is routed automatically to sales or service.Key accounts jump the lineLeads whose email domain matches a key account are flagged and assigned to an account manager for faster service.Instant confirmation and nurtureEvery submission gets an automatic confirmation email, and new leads are added to nurture campaigns that keep them warm until they are ready.A real service deskThe company added [HubSpot Service Hub](https://www.hubspot.com/products/service) to manage tickets, with workflows, reports and feedback loops that show lead flow and service times. ## Why it worked. Our read on the decisions behind the numbers, and what any business can take from them. Routing removes the waitA buyer who gets a reply within hours, not days, is still interested. Sending each request to the right team at once cut the dead time.Big accounts feel the differenceSpotting key customers automatically means the most valuable relationships get the fastest response, without anyone checking a list.Automation adds headcountThe company estimates its automations do the work of about 10 extra team members, which is how a small team keeps up with a large business. ## How we would run this play for your business. You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our [hubspot setup and management](/hubspot/). Plan the migrationWe move your contacts, forms, emails and workflows from Pardot, Mailchimp or another platform into your [HubSpot account](/hubspot/), with a tested cutover plan.Build one smart intakeOne form, clear inquiry types and automatic routing, so every request reaches sales, service or the right account manager immediately.Nurture long sales cyclesIndustrial buyers take months to decide. Our [email marketing](/email-marketing/) keeps your name in front of them with useful, technical content.Reach engineers and buyersOur [Google Ads](/google-ads/) and [Microsoft Ads](/microsoft-ads/) campaigns target people searching for your materials and specs, and every lead lands in the same routing. ## Who this play fits. You do not have to be an engineered materials manufacturer to use the same approach. It is a strong fit for: - Manufacturers - Industrial distributors - Engineering firms - Equipment and parts suppliers - B2B companies with sales and service teams - Any business moving off Pardot or Marketo ## Want results like these? Tell us about your business and your goals. We will show you where HubSpot can bring you customers, and what it would take. [Start growing with HubSpot](#audit) [Or call (704) 237-0707 ›](tel:7042370707) [See how we run HubSpot for our clients ›](/hubspot/) ## More HubSpot success stories. - [ Manufacturing and B2B **40%** average email open rate ### Totally Chocolate Read the story › ](/success-stories/mailchimp/totally-chocolate/) - [ Manufacturing and B2B **9X** marketing-attributed revenue compared with Pardot ### Allied Wire and Cable Read the story › ](/success-stories/hubspot/allied-wire-and-cable/) - [ Manufacturing and B2B **216%** increase in organic leads ### Franchise Brokers Association Read the story › ](/success-stories/hubspot/franchise-brokers-association/) [See all HubSpot success stories ›](/success-stories/hubspot/) Results as published by HubSpot in its Boyd Corporation customer story. Reported by the company; results for other businesses will differ. Analysis by Victor Bubuioc, MBA, Digital Performance and Growth Expert, published October 10, 2026.